Question 1

Match&#10;-A technique that can be used to help the creative team come up with both visual and verbal ideas.&#10;A) Word List&#10;B) Brainstorming&#10;C) Exaggerations, Interruptions, and Rejections&#10;D) Inherent Drama&#10;E) Charades&#10;F) Mindmapping&#10;G) Laddering&#10;H) Creative Team&#10;I) Starbursting&#10;J) 180-Degree Brainstorming

Accepted Answer

A

Question 2

Match&#10;-An idea generation session where the creative team works together to uncover the unimagined.&#10;A) Word List&#10;B) Brainstorming&#10;C) Exaggerations, Interruptions, and Rejections&#10;D) Inherent Drama&#10;E) Charades&#10;F) Mindmapping&#10;G) Laddering&#10;H) Creative Team&#10;I) Starbursting&#10;J) 180-Degree Brainstorming

Accepted Answer

Brainstorming is a collaborative process where the creative team shares ideas freely and builds upon one another's contributions in order to generate innovative solutions or concepts.

Question 3

Match&#10;-Another idea generation technique that asks the creative team to imaginably compare the client's brand to that of the competition, and/or use ideas from outside people such as the account team to give their creative thoughts and even improvisation.&#10;A) Word List&#10;B) Brainstorming&#10;C) Exaggerations, Interruptions, and Rejections&#10;D) Inherent Drama&#10;E) Charades&#10;F) Mindmapping&#10;G) Laddering&#10;H) Creative Team&#10;I) Starbursting&#10;J) 180-Degree Brainstorming

Accepted Answer

C

Question 4

Match&#10;-Something the creative team needs to find in a brand during brainstorming sessions to make it interesting to the target audience and standout from competing brands.&#10;A) Word List&#10;B) Brainstorming&#10;C) Exaggerations, Interruptions, and Rejections&#10;D) Inherent Drama&#10;E) Charades&#10;F) Mindmapping&#10;G) Laddering&#10;H) Creative Team&#10;I) Starbursting&#10;J) 180-Degree Brainstorming

Accepted Answer

Inherent Drama refers to a unique and compelling aspect of a brand that can be used to capture the attention of the target audience and differentiate it from competitors. It is something that the creative team can leverage during brainstorming sessions to develop creative and engaging ideas.

Question 5

Match&#10;-This technique to stimulate ideas allows the creative team to get interactive.&#10;A) Word List&#10;B) Brainstorming&#10;C) Exaggerations, Interruptions, and Rejections&#10;D) Inherent Drama&#10;E) Charades&#10;F) Mindmapping&#10;G) Laddering&#10;H) Creative Team&#10;I) Starbursting&#10;J) 180-Degree Brainstorming

Accepted Answer

The answer of Match&#10;-This technique to stimulate ideas allows the...

Question 6

Match&#10;-This idea generation technique uses a wheel to display ideas around a central hub.&#10;A) Word List&#10;B) Brainstorming&#10;C) Exaggerations, Interruptions, and Rejections&#10;D) Inherent Drama&#10;E) Charades&#10;F) Mindmapping&#10;G) Laddering&#10;H) Creative Team&#10;I) Starbursting&#10;J) 180-Degree Brainstorming

Accepted Answer

This technique is called Mindmapping, which uses a visual diagram to map out ideas and connect them to a central theme or concept.

Question 7

Match&#10;-An idea generation technique that uses both a moderator and Post-It Notes to build up or build off both good and bad ideas.&#10;A) Word List&#10;B) Brainstorming&#10;C) Exaggerations, Interruptions, and Rejections&#10;D) Inherent Drama&#10;E) Charades&#10;F) Mindmapping&#10;G) Laddering&#10;H) Creative Team&#10;I) Starbursting&#10;J) 180-Degree Brainstorming

Accepted Answer

The answer of Match&#10;-An idea generation technique that uses both...

Question 8

Match&#10;-The dynamic duo that work together on coming up with both visual and verbal ideas.&#10;A) Word List&#10;B) Brainstorming&#10;C) Exaggerations, Interruptions, and Rejections&#10;D) Inherent Drama&#10;E) Charades&#10;F) Mindmapping&#10;G) Laddering&#10;H) Creative Team&#10;I) Starbursting&#10;J) 180-Degree Brainstorming

Accepted Answer

The Creative Team is the duo that works together on coming up with both visual and verbal ideas.

Question 9

Match&#10;-This idea generation technique requires asking the right questions and delivering the corrector answers and posting them around a graphic to organize ideas.&#10;A) Word List&#10;B) Brainstorming&#10;C) Exaggerations, Interruptions, and Rejections&#10;D) Inherent Drama&#10;E) Charades&#10;F) Mindmapping&#10;G) Laddering&#10;H) Creative Team&#10;I) Starbursting&#10;J) 180-Degree Brainstorming

Accepted Answer

Starbursting is a form of brainstorming that focuses on generating questions rather than answers. It involves creating a star shape with the idea in the center and questions stemming out from the center, covering who, what, where, when, why, and how, to explore different aspects of the idea.

Question 10

Match&#10;-An idea generation technique that uses a form of reverse creative thought or finding the worst possible way to sell the brand.&#10;A) Word List&#10;B) Brainstorming&#10;C) Exaggerations, Interruptions, and Rejections&#10;D) Inherent Drama&#10;E) Charades&#10;F) Mindmapping&#10;G) Laddering&#10;H) Creative Team&#10;I) Starbursting&#10;J) 180-Degree Brainstorming

Accepted Answer

180-Degree Brainstorming involves finding the worst possible way to sell the brand, which is similar to using reverse creative thought as mentioned in the question. Therefore, J is the best choice.

Deck 2: Conceptual Development