Question 1

Match&#10;-Campaign efforts that employ more diverse types of media vehicles.&#10;A) Assorted Media Mix&#10;B) Campaign&#10;C) Promotional Mix&#10;D) Concentrated Media Mix&#10;E) Single Shot Messaging&#10;F) Campaign Uniformity&#10;G) Creative Brief&#10;H) Visual Uniformity&#10;I) Media Mix&#10;J) Verbal Uniformity

Accepted Answer

An "Assorted Media Mix" refers to the use of a variety of media vehicles in a campaign to reach a broader audience and enhance message delivery.

Question 2

Match&#10;-A family of ads that deliver a synergistic, strategic and cohesive collection of planned messages.&#10;A) Assorted Media Mix&#10;B) Campaign&#10;C) Promotional Mix&#10;D) Concentrated Media Mix&#10;E) Single Shot Messaging&#10;F) Campaign Uniformity&#10;G) Creative Brief&#10;H) Visual Uniformity&#10;I) Media Mix&#10;J) Verbal Uniformity

Accepted Answer

A Campaign is a planned set of coordinated and consistent messages aimed at achieving a specific advertising goal or objective. It involves the use of a variety of advertising media and tactics to reach a particular audience and deliver a synergistic, strategic, and cohesive collection of planned messages.

Question 3

Match&#10;-A term used to describe a campaign that uses any combination of public relations, traditional advertising, direct marketing and sales promotion, out-of-home and transit, Internet and social media, mobile, or alternative media options.&#10;A) Assorted Media Mix&#10;B) Campaign&#10;C) Promotional Mix&#10;D) Concentrated Media Mix&#10;E) Single Shot Messaging&#10;F) Campaign Uniformity&#10;G) Creative Brief&#10;H) Visual Uniformity&#10;I) Media Mix&#10;J) Verbal Uniformity

Accepted Answer

C

Question 4

Match&#10;-Campaign efforts that are placed into one medium is known as this.&#10;A) Assorted Media Mix&#10;B) Campaign&#10;C) Promotional Mix&#10;D) Concentrated Media Mix&#10;E) Single Shot Messaging&#10;F) Campaign Uniformity&#10;G) Creative Brief&#10;H) Visual Uniformity&#10;I) Media Mix&#10;J) Verbal Uniformity

Accepted Answer

Concentrated Media Mix refers to a campaign effort that is placed into one medium, such as television or print. This is opposed to an Assorted Media Mix, which includes multiple mediums such as television, radio, and online advertising.

Question 5

Match&#10;-Ads that run only one time.&#10;A) Assorted Media Mix&#10;B) Campaign&#10;C) Promotional Mix&#10;D) Concentrated Media Mix&#10;E) Single Shot Messaging&#10;F) Campaign Uniformity&#10;G) Creative Brief&#10;H) Visual Uniformity&#10;I) Media Mix&#10;J) Verbal Uniformity

Accepted Answer

Single Shot Messaging refers to ads that run only one time.

Answer: B
 Campaign refers to a coordinated set of advertisements that are designed to achieve a particular goal. One aspect of a campaign may involve running ads only once.

Question 6

Match&#10;-The overall look and message are consistent no matter the media outlet.&#10;A) Assorted Media Mix&#10;B) Campaign&#10;C) Promotional Mix&#10;D) Concentrated Media Mix&#10;E) Single Shot Messaging&#10;F) Campaign Uniformity&#10;G) Creative Brief&#10;H) Visual Uniformity&#10;I) Media Mix&#10;J) Verbal Uniformity

Accepted Answer

Campaign uniformity refers to the consistency of the overall look and message across all media outlets used in a campaign.

Question 7

Match&#10;-A campaign's visual and verbal foundation will emerge from this document.&#10;A) Assorted Media Mix&#10;B) Campaign&#10;C) Promotional Mix&#10;D) Concentrated Media Mix&#10;E) Single Shot Messaging&#10;F) Campaign Uniformity&#10;G) Creative Brief&#10;H) Visual Uniformity&#10;I) Media Mix&#10;J) Verbal Uniformity

Accepted Answer

A creative brief is a document that outlines the main objectives, target audience, key messaging, and visual elements of a campaign. It serves as the foundation for all creative work and ensures consistency in both the visual and verbal aspects of the campaign.

Question 8

Match&#10;-All creative materials have a unique appearance or style.&#10;A) Assorted Media Mix&#10;B) Campaign&#10;C) Promotional Mix&#10;D) Concentrated Media Mix&#10;E) Single Shot Messaging&#10;F) Campaign Uniformity&#10;G) Creative Brief&#10;H) Visual Uniformity&#10;I) Media Mix&#10;J) Verbal Uniformity

Accepted Answer

Visual uniformity refers to the consistent appearance or style of creative materials within a campaign or promotional mix.

Question 9

Match&#10;-A term used to describe a campaign that uses specific mediums such as newspaper, magazine, radio, television, direct mail, social, event marketing, gaming, and so on.&#10;A) Assorted Media Mix&#10;B) Campaign&#10;C) Promotional Mix&#10;D) Concentrated Media Mix&#10;E) Single Shot Messaging&#10;F) Campaign Uniformity&#10;G) Creative Brief&#10;H) Visual Uniformity&#10;I) Media Mix&#10;J) Verbal Uniformity

Accepted Answer

The term "Media Mix" refers to the combination of different media channels and platforms a campaign uses to reach its target audience, such as newspapers, TV, social media, etc.

Question 10

Match&#10;-Takes place when all creative pieces promote one idea or key consumer benefit.&#10;A) Assorted Media Mix&#10;B) Campaign&#10;C) Promotional Mix&#10;D) Concentrated Media Mix&#10;E) Single Shot Messaging&#10;F) Campaign Uniformity&#10;G) Creative Brief&#10;H) Visual Uniformity&#10;I) Media Mix&#10;J) Verbal Uniformity

Accepted Answer

The answer of Match&#10;-Takes place when all creative pieces promote...

Deck 18: Campaign and Visual and Verbal Uniformity Across Multiple Mediums