Deck 14: Making It Big and Taking It on the Road: Out-Of-Home and Transit Advertising

Question 1

Match
-Dynamic and creatively diverse monoliths that have a lot to show and little to say.

A) Outdoor Boards
B) Branded Bus
C) Bulletin
D) King Size Posters
E) Spectaculars
F) Car Cards
G) Extensions
H) Digital Highway Signs
I) Moving Truck Billboards
J) Bulkheads
K) Terminal Posters
L) Full Size Bus Wraps
M) Tri-Vision Bulletins
N) Kiosks
O) Interior Ad Designs
P) Wallscapes
Q) Station Domination
R) Urban Panels
S) Queen Size Posters
T) Transit Advertising
U) King Kongs
V) Tail Signs

Answer 1

A

Question 2

Match
-This type of interior bus advertising allows the brand to buy out the entire interior inventory.

A) Outdoor Boards
B) Branded Bus
C) Bulletin
D) King Size Posters
E) Spectaculars
F) Car Cards
G) Extensions
H) Digital Highway Signs
I) Moving Truck Billboards
J) Bulkheads
K) Terminal Posters
L) Full Size Bus Wraps
M) Tri-Vision Bulletins
N) Kiosks
O) Interior Ad Designs
P) Wallscapes
Q) Station Domination
R) Urban Panels
S) Queen Size Posters
T) Transit Advertising
U) King Kongs
V) Tail Signs

Answer 2

B

Question 3

Match
-A large outdoor structure that is used to display an advertising message that is often painted directly on the canvas' surface or a vinyl material.

A) Outdoor Boards
B) Branded Bus
C) Bulletin
D) King Size Posters
E) Spectaculars
F) Car Cards
G) Extensions
H) Digital Highway Signs
I) Moving Truck Billboards
J) Bulkheads
K) Terminal Posters
L) Full Size Bus Wraps
M) Tri-Vision Bulletins
N) Kiosks
O) Interior Ad Designs
P) Wallscapes
Q) Station Domination
R) Urban Panels
S) Queen Size Posters
T) Transit Advertising
U) King Kongs
V) Tail Signs

Answer 3

C

Question 4

Match
-This type of transit advertising displays the advertised message on both the curb and street sides of the bus.

A) Outdoor Boards
B) Branded Bus
C) Bulletin
D) King Size Posters
E) Spectaculars
F) Car Cards
G) Extensions
H) Digital Highway Signs
I) Moving Truck Billboards
J) Bulkheads
K) Terminal Posters
L) Full Size Bus Wraps
M) Tri-Vision Bulletins
N) Kiosks
O) Interior Ad Designs
P) Wallscapes
Q) Station Domination
R) Urban Panels
S) Queen Size Posters
T) Transit Advertising
U) King Kongs
V) Tail Signs

Question 5

Match
-A term used to describe the most elaborate type of outdoor boards.

A) Outdoor Boards
B) Branded Bus
C) Bulletin
D) King Size Posters
E) Spectaculars
F) Car Cards
G) Extensions
H) Digital Highway Signs
I) Moving Truck Billboards
J) Bulkheads
K) Terminal Posters
L) Full Size Bus Wraps
M) Tri-Vision Bulletins
N) Kiosks
O) Interior Ad Designs
P) Wallscapes
Q) Station Domination
R) Urban Panels
S) Queen Size Posters
T) Transit Advertising
U) King Kongs
V) Tail Signs

Question 6

Match
-Direct response interior bus advertising sporting removable advertising material.

A) Outdoor Boards
B) Branded Bus
C) Bulletin
D) King Size Posters
E) Spectaculars
F) Car Cards
G) Extensions
H) Digital Highway Signs
I) Moving Truck Billboards
J) Bulkheads
K) Terminal Posters
L) Full Size Bus Wraps
M) Tri-Vision Bulletins
N) Kiosks
O) Interior Ad Designs
P) Wallscapes
Q) Station Domination
R) Urban Panels
S) Queen Size Posters
T) Transit Advertising
U) King Kongs
V) Tail Signs

Question 7

Match
-The part of an outdoor board that stretches beyond the live area of the existing structure, also known as top outs, and embellishments.

A) Outdoor Boards
B) Branded Bus
C) Bulletin
D) King Size Posters
E) Spectaculars
F) Car Cards
G) Extensions
H) Digital Highway Signs
I) Moving Truck Billboards
J) Bulkheads
K) Terminal Posters
L) Full Size Bus Wraps
M) Tri-Vision Bulletins
N) Kiosks
O) Interior Ad Designs
P) Wallscapes
Q) Station Domination
R) Urban Panels
S) Queen Size Posters
T) Transit Advertising
U) King Kongs
V) Tail Signs

Question 8

Match
-This type of outdoor board uses computer based technology to regularly change what's displayed on a screen and are a great choice for campaigns with multiple concepts.

A) Outdoor Boards
B) Branded Bus
C) Bulletin
D) King Size Posters
E) Spectaculars
F) Car Cards
G) Extensions
H) Digital Highway Signs
I) Moving Truck Billboards
J) Bulkheads
K) Terminal Posters
L) Full Size Bus Wraps
M) Tri-Vision Bulletins
N) Kiosks
O) Interior Ad Designs
P) Wallscapes
Q) Station Domination
R) Urban Panels
S) Queen Size Posters
T) Transit Advertising
U) King Kongs
V) Tail Signs

Question 9

Match
-Another form of movable outdoor advertising appears on the backs and side of semitrailer trucks.

A) Outdoor Boards
B) Branded Bus
C) Bulletin
D) King Size Posters
E) Spectaculars
F) Car Cards
G) Extensions
H) Digital Highway Signs
I) Moving Truck Billboards
J) Bulkheads
K) Terminal Posters
L) Full Size Bus Wraps
M) Tri-Vision Bulletins
N) Kiosks
O) Interior Ad Designs
P) Wallscapes
Q) Station Domination
R) Urban Panels
S) Queen Size Posters
T) Transit Advertising
U) King Kongs
V) Tail Signs

Question 10

Match
-Desirable, front interior bus advertising.

A) Outdoor Boards
B) Branded Bus
C) Bulletin
D) King Size Posters
E) Spectaculars
F) Car Cards
G) Extensions
H) Digital Highway Signs
I) Moving Truck Billboards
J) Bulkheads
K) Terminal Posters
L) Full Size Bus Wraps
M) Tri-Vision Bulletins
N) Kiosks
O) Interior Ad Designs
P) Wallscapes
Q) Station Domination
R) Urban Panels
S) Queen Size Posters
T) Transit Advertising
U) King Kongs
V) Tail Signs

Question 11

Match
-Large, typically local ads located in bus, train, or subway stations or airline waiting areas.

A) Outdoor Boards
B) Branded Bus
C) Bulletin
D) King Size Posters
E) Spectaculars
F) Car Cards
G) Extensions
H) Digital Highway Signs
I) Moving Truck Billboards
J) Bulkheads
K) Terminal Posters
L) Full Size Bus Wraps
M) Tri-Vision Bulletins
N) Kiosks
O) Interior Ad Designs
P) Wallscapes
Q) Station Domination
R) Urban Panels
S) Queen Size Posters
T) Transit Advertising
U) King Kongs
V) Tail Signs

Question 12

Match
-This type of bus advertising completely covers a bus.

A) Outdoor Boards
B) Branded Bus
C) Bulletin
D) King Size Posters
E) Spectaculars
F) Car Cards
G) Extensions
H) Digital Highway Signs
I) Moving Truck Billboards
J) Bulkheads
K) Terminal Posters
L) Full Size Bus Wraps
M) Tri-Vision Bulletins
N) Kiosks
O) Interior Ad Designs
P) Wallscapes
Q) Station Domination
R) Urban Panels
S) Queen Size Posters
T) Transit Advertising
U) King Kongs
V) Tail Signs

Question 13

Match
-Colorful, digitally controlled and manipulated boards are composed of long tightly-positioned, triangular prisms or strips that turn or flip every seven-to-eight seconds.

A) Outdoor Boards
B) Branded Bus
C) Bulletin
D) King Size Posters
E) Spectaculars
F) Car Cards
G) Extensions
H) Digital Highway Signs
I) Moving Truck Billboards
J) Bulkheads
K) Terminal Posters
L) Full Size Bus Wraps
M) Tri-Vision Bulletins
N) Kiosks
O) Interior Ad Designs
P) Wallscapes
Q) Station Domination
R) Urban Panels
S) Queen Size Posters
T) Transit Advertising
U) King Kongs
V) Tail Signs

Question 14

Match
-Glass floor displays.

A) Outdoor Boards
B) Branded Bus
C) Bulletin
D) King Size Posters
E) Spectaculars
F) Car Cards
G) Extensions
H) Digital Highway Signs
I) Moving Truck Billboards
J) Bulkheads
K) Terminal Posters
L) Full Size Bus Wraps
M) Tri-Vision Bulletins
N) Kiosks
O) Interior Ad Designs
P) Wallscapes
Q) Station Domination
R) Urban Panels
S) Queen Size Posters
T) Transit Advertising
U) King Kongs
V) Tail Signs

Question 15

Match
-Advertising that appears inside of a bus.

A) Outdoor Boards
B) Branded Bus
C) Bulletin
D) King Size Posters
E) Spectaculars
F) Car Cards
G) Extensions
H) Digital Highway Signs
I) Moving Truck Billboards
J) Bulkheads
K) Terminal Posters
L) Full Size Bus Wraps
M) Tri-Vision Bulletins
N) Kiosks
O) Interior Ad Designs
P) Wallscapes
Q) Station Domination
R) Urban Panels
S) Queen Size Posters
T) Transit Advertising
U) King Kongs
V) Tail Signs

Question 16

Match
-These creative boards are either painted on the surface of a building as a mural or are printed on vinyl and then attached to a building.

A) Outdoor Boards
B) Branded Bus
C) Bulletin
D) King Size Posters
E) Spectaculars
F) Car Cards
G) Extensions
H) Digital Highway Signs
I) Moving Truck Billboards
J) Bulkheads
K) Terminal Posters
L) Full Size Bus Wraps
M) Tri-Vision Bulletins
N) Kiosks
O) Interior Ad Designs
P) Wallscapes
Q) Station Domination
R) Urban Panels
S) Queen Size Posters
T) Transit Advertising
U) King Kongs
V) Tail Signs

Question 17

Match
-To increase memorability advertisers can often buy all or a combination of advertised locations within a station.

A) Outdoor Boards
B) Branded Bus
C) Bulletin
D) King Size Posters
E) Spectaculars
F) Car Cards
G) Extensions
H) Digital Highway Signs
I) Moving Truck Billboards
J) Bulkheads
K) Terminal Posters
L) Full Size Bus Wraps
M) Tri-Vision Bulletins
N) Kiosks
O) Interior Ad Designs
P) Wallscapes
Q) Station Domination
R) Urban Panels
S) Queen Size Posters
T) Transit Advertising
U) King Kongs
V) Tail Signs

Question 18

Match
-Advertising seen at subway entrances.

A) Outdoor Boards
B) Branded Bus
C) Bulletin
D) King Size Posters
E) Spectaculars
F) Car Cards
G) Extensions
H) Digital Highway Signs
I) Moving Truck Billboards
J) Bulkheads
K) Terminal Posters
L) Full Size Bus Wraps
M) Tri-Vision Bulletins
N) Kiosks
O) Interior Ad Designs
P) Wallscapes
Q) Station Domination
R) Urban Panels
S) Queen Size Posters
T) Transit Advertising
U) King Kongs
V) Tail Signs

Question 19

Match
-Bus advertising that appears only on the curb side of the street.

A) Outdoor Boards
B) Branded Bus
C) Bulletin
D) King Size Posters
E) Spectaculars
F) Car Cards
G) Extensions
H) Digital Highway Signs
I) Moving Truck Billboards
J) Bulkheads
K) Terminal Posters
L) Full Size Bus Wraps
M) Tri-Vision Bulletins
N) Kiosks
O) Interior Ad Designs
P) Wallscapes
Q) Station Domination
R) Urban Panels
S) Queen Size Posters
T) Transit Advertising
U) King Kongs
V) Tail Signs

Question 20

Match
-A form of out-of-home, that reaches the millions of people who use public transportation or see public vehicles while moving about on foot, by car, bicycles, or from their office windows.

A) Outdoor Boards
B) Branded Bus
C) Bulletin
D) King Size Posters
E) Spectaculars
F) Car Cards
G) Extensions
H) Digital Highway Signs
I) Moving Truck Billboards
J) Bulkheads
K) Terminal Posters
L) Full Size Bus Wraps
M) Tri-Vision Bulletins
N) Kiosks
O) Interior Ad Designs
P) Wallscapes
Q) Station Domination
R) Urban Panels
S) Queen Size Posters
T) Transit Advertising
U) King Kongs
V) Tail Signs

Question 21

Match
-Seen on the driver's side, these ads partially wrap an ad around a buses mid section.

A) Outdoor Boards
B) Branded Bus
C) Bulletin
D) King Size Posters
E) Spectaculars
F) Car Cards
G) Extensions
H) Digital Highway Signs
I) Moving Truck Billboards
J) Bulkheads
K) Terminal Posters
L) Full Size Bus Wraps
M) Tri-Vision Bulletins
N) Kiosks
O) Interior Ad Designs
P) Wallscapes
Q) Station Domination
R) Urban Panels
S) Queen Size Posters
T) Transit Advertising
U) King Kongs
V) Tail Signs

Question 22

Match
-This type of bus advertising appears on the buses rear end.

A) Outdoor Boards
B) Branded Bus
C) Bulletin
D) King Size Posters
E) Spectaculars
F) Car Cards
G) Extensions
H) Digital Highway Signs
I) Moving Truck Billboards
J) Bulkheads
K) Terminal Posters
L) Full Size Bus Wraps
M) Tri-Vision Bulletins
N) Kiosks
O) Interior Ad Designs
P) Wallscapes
Q) Station Domination
R) Urban Panels
S) Queen Size Posters
T) Transit Advertising
U) King Kongs
V) Tail Signs