Question 1

If a consumer develops awareness of FC Bayern Munich from their parents, friends, and through television, what would this be called?&#10;A) Socializing agents&#10;B) External forces&#10;C) Internal forces&#10;D) Social learning

Accepted Answer

D

Question 2

Which stage of the Psychological Continuum Model (PCM) represents the initial point at which an individual forms a psychological connection with a sport object?&#10;A) Allegiance&#10;B) Awareness&#10;C) Attraction&#10;D) Attachment

Accepted Answer

The Awareness stage is the initial point at which an individual forms a psychological connection with a sport object. They become aware of the sport and may develop an interest in it. The other stages in the PCM are Attraction, Attachment, and Allegiance.

Question 3

What is the order sport consumers progress through the PCM?&#10;A) Attraction > Awareness > Allegiance > Attachment&#10;B) Awareness > Attraction > Attachment > Allegiance&#10;C) Attraction > Attachment > Awareness > Allegiance&#10;D) Awareness > Allegiance > Attachment > Attraction

Accepted Answer

According to the PCM (Product-Consumer-Market) model, the order of sport consumers' progress is Awareness, Attraction, Attachment, and Allegiance. Therefore, option B is the correct sequence.

Question 4

If a consumer considers Adidas, Nike, and Asics as brands for purchasing running shoes, these brands would be the consumption ____________.&#10;A) Decision&#10;B) Pattern&#10;C) Use and evaluation&#10;D) Repertoire

Accepted Answer

A consumer's repertoire can be defined as the set of brands or products that they consider when making a purchase decision. In this case, the consumer is considering Adidas, Nike, and Asics as potential brands for running shoes, which suggests that these brands are part of their repertoire.

Question 5

________ represents a psychological connection that has important meaning to a consumer.&#10;A) Attachment&#10;B) Allegiance&#10;C) Awareness&#10;D) Attraction

Accepted Answer

Attachment represents a deeper psychological connection between a consumer and a brand, product or service. It goes beyond loyalty or preference and can be a strong motivator for repeat purchase and word-of-mouth recommendations.

Question 6

Allegiance represents the strongest connection within the PCM. Which of the following describes the Allegiance stage?&#10;A) Durable over time&#10;B) Highly influential on cognitive responses&#10;C) Reflects consumer loyalty&#10;D) All of the above

Accepted Answer

Allegiance represents a durable and long-lasting connection within the PCM, which is highly influential on cognitive responses and reflects consumer loyalty. Therefore, all the options (A, B, and C) are correct.

Question 7

Durability consists of which two cognitive aspects?&#10;A) Resistance and realization&#10;B) Persistence and resistance&#10;C) Awareness and allegiance&#10;D) Commitment and desire

Accepted Answer

Durability consists of two cognitive aspects: persistence, which relates to continuing the pursuit of a goal even when faced with setbacks, and resistance, which relates to the ability to endure and overcome obstacles and difficulties. Choice B, persistence and resistance, best reflects these two aspects.

Question 8

Movement between stages of the PCM can occur:&#10;A) Rapidly&#10;B) Gradually&#10;C) Dynamically&#10;D) All of the above

Accepted Answer

Movement between stages of the PCM can occur rapidly, gradually, and dynamically depending on the input data and the algorithm used. The transition can be sudden or gradual, and it can also change depending on the context. Therefore, all of the above options are valid.

Question 9

An individual can progress to the Allegiance stage of the PCM following attending a single live event.

Accepted Answer

Attending a single live event can lead to the Allegiance stage of the PCM, where individuals demonstrate a strong commitment to the organization and its values.

Question 10

Consumers who progress quickly upwards through the PCM are also more likely to:&#10;A) Be the most dedicated fans&#10;B) Remain in the attachment stage&#10;C) Be susceptible to sudden downward movement&#10;D) Quickly become allegiant to other sport products

Accepted Answer

Consumers who progress quickly upwards through the Psychological Continuum Model (PCM) are more likely to experience sudden downward movement because their attachment may not be as deeply rooted, making them more susceptible to changes in interest or loyalty.

Question 11

According to the 80/20 rule in marketing, most sport consumers are likely to be within which stage of the PCM?&#10;A) Attraction&#10;B) Attachment&#10;C) Allegiance&#10;D) None of the above

Accepted Answer

The answer of According to the 80/20 rule in marketing,...

Question 12

The __________ syndrome represents the need to acquire new customers to replace lost ones.&#10;A) Continual growth&#10;B) Unrealized&#10;C) Replacement&#10;D) Leaky bucket

Accepted Answer

The answer of The __________ syndrome represents the need to...

Question 13

Which of the following is a sport management strategy for the PCM?&#10;A) Get Allegiant&#10;B) Get Personal&#10;C) Get Expanded&#10;D) Get Inauthentic

Accepted Answer

The answer of Which of the following is a sport...

Question 14

Which factors influence the potential for movement between the PCM stages?&#10;A) Contextual&#10;B) Psychological&#10;C) Social&#10;D) All of the above

Accepted Answer

The answer of Which factors influence the potential for movement...

Question 15

The phrase &#34;I like football&#34; is representative of someone at which stage of the PCM?&#10;A) Awareness&#10;B) Availability&#10;C) Attraction&#10;D) Allegiance

Accepted Answer

The answer of The phrase &#34;I like football&#34; is representative...

Question 16

The PCM explains how a consumer's ______________ connection with a sport product could initially form and change over time.&#10;A) Psychological&#10;B) Physical&#10;C) Awareness&#10;D) Social

Accepted Answer

The answer of The PCM explains how a consumer's ______________...

Deck 6: A Psychological Model of Sport Consumption and Decisions