Deck 7: Technical Development

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Question
Technical development is part of the fuzzy front-end of innovation.
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Question
In the case of new products, a tangible outcome is expected at the end of the technical development stage.
Question
A product protocol is short, similar to a product concept statement.
Question
In the case of services (as opposed to products), a tangible outcome is expected at the end of the technical development stage.
Question
The marketing department in any organization is solely responsible for the product protocol.
Question
Gamma testing is a vital testing technique that helps to conduct quick tests that generate rapid feedback.
Question
The start of technical development starts after which new product development process stage?

A) Opportunity identification
B) Concept Generation
C) Concept Evaluation
D) Commercialization
Question
A key outcome of the technical development stage is:

A) a preliminary budget.
B) a marketing plan.
C) a tangible product.
D) a key concept.
Question
The product protocol is:

A) A verbal or pictorial version of a proposed new product
B) A documented statement that identifies and describes the rationale for product development or the product planning initiative to be undertaken
C) An important guiding document that specifies what should be ultimately developed
D) None of the above
Question
In general, when compared to a product concept statement, a product protocol is:

A) Shorter in length
B) Longer in length
C) About the same length
D) In terms of document length, there is no difference between a product protocol and a product concept statement
Question
One of the elements or sections contained within a product protocol is:

A) Product Positioning
B) Potholes
C) Timing
D) All of the above is contained within a product protocol document
Question
__________ is a knowledge-based approach that attempts to design products that maximize certain desirable characteristics while being cost-effective.

A) DFX
B) A/B Testing
C) QFD
D) CAD
Question
Which of the following could potentially aid technical development activities.

A) Computer-aided design
B) Computer-aided manufacturing
C) Computer-aided engineering
D) All of the above
Question
Customers are not used in __________ testing.

A) Gamma
B) Alpha
C) Beta
D) Delta
Question
Employees are predominantly used in __________ testing

A) Gamma
B) Alpha
C) Beta
D) Delta
Question
__________ testing is usually long term in nature.

A) Gamma
B) Alpha
C) Beta
D) Delta
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Deck 7: Technical Development
1
Technical development is part of the fuzzy front-end of innovation.
False
2
In the case of new products, a tangible outcome is expected at the end of the technical development stage.
True
3
A product protocol is short, similar to a product concept statement.
False
4
In the case of services (as opposed to products), a tangible outcome is expected at the end of the technical development stage.
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5
The marketing department in any organization is solely responsible for the product protocol.
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k this deck
6
Gamma testing is a vital testing technique that helps to conduct quick tests that generate rapid feedback.
Unlock Deck
Unlock for access to all 16 flashcards in this deck.
Unlock Deck
k this deck
7
The start of technical development starts after which new product development process stage?

A) Opportunity identification
B) Concept Generation
C) Concept Evaluation
D) Commercialization
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Unlock for access to all 16 flashcards in this deck.
Unlock Deck
k this deck
8
A key outcome of the technical development stage is:

A) a preliminary budget.
B) a marketing plan.
C) a tangible product.
D) a key concept.
Unlock Deck
Unlock for access to all 16 flashcards in this deck.
Unlock Deck
k this deck
9
The product protocol is:

A) A verbal or pictorial version of a proposed new product
B) A documented statement that identifies and describes the rationale for product development or the product planning initiative to be undertaken
C) An important guiding document that specifies what should be ultimately developed
D) None of the above
Unlock Deck
Unlock for access to all 16 flashcards in this deck.
Unlock Deck
k this deck
10
In general, when compared to a product concept statement, a product protocol is:

A) Shorter in length
B) Longer in length
C) About the same length
D) In terms of document length, there is no difference between a product protocol and a product concept statement
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Unlock for access to all 16 flashcards in this deck.
Unlock Deck
k this deck
11
One of the elements or sections contained within a product protocol is:

A) Product Positioning
B) Potholes
C) Timing
D) All of the above is contained within a product protocol document
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Unlock for access to all 16 flashcards in this deck.
Unlock Deck
k this deck
12
__________ is a knowledge-based approach that attempts to design products that maximize certain desirable characteristics while being cost-effective.

A) DFX
B) A/B Testing
C) QFD
D) CAD
Unlock Deck
Unlock for access to all 16 flashcards in this deck.
Unlock Deck
k this deck
13
Which of the following could potentially aid technical development activities.

A) Computer-aided design
B) Computer-aided manufacturing
C) Computer-aided engineering
D) All of the above
Unlock Deck
Unlock for access to all 16 flashcards in this deck.
Unlock Deck
k this deck
14
Customers are not used in __________ testing.

A) Gamma
B) Alpha
C) Beta
D) Delta
Unlock Deck
Unlock for access to all 16 flashcards in this deck.
Unlock Deck
k this deck
15
Employees are predominantly used in __________ testing

A) Gamma
B) Alpha
C) Beta
D) Delta
Unlock Deck
Unlock for access to all 16 flashcards in this deck.
Unlock Deck
k this deck
16
__________ testing is usually long term in nature.

A) Gamma
B) Alpha
C) Beta
D) Delta
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Unlock Deck
k this deck
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Unlock for access to all 16 flashcards in this deck.