Deck 7: Technical Development
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Deck 7: Technical Development
1
Technical development is part of the fuzzy front-end of innovation.
False
2
In the case of new products, a tangible outcome is expected at the end of the technical development stage.
True
3
A product protocol is short, similar to a product concept statement.
False
4
In the case of services (as opposed to products), a tangible outcome is expected at the end of the technical development stage.
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5
The marketing department in any organization is solely responsible for the product protocol.
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6
Gamma testing is a vital testing technique that helps to conduct quick tests that generate rapid feedback.
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7
The start of technical development starts after which new product development process stage?
A) Opportunity identification
B) Concept Generation
C) Concept Evaluation
D) Commercialization
A) Opportunity identification
B) Concept Generation
C) Concept Evaluation
D) Commercialization
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8
A key outcome of the technical development stage is:
A) a preliminary budget.
B) a marketing plan.
C) a tangible product.
D) a key concept.
A) a preliminary budget.
B) a marketing plan.
C) a tangible product.
D) a key concept.
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9
The product protocol is:
A) A verbal or pictorial version of a proposed new product
B) A documented statement that identifies and describes the rationale for product development or the product planning initiative to be undertaken
C) An important guiding document that specifies what should be ultimately developed
D) None of the above
A) A verbal or pictorial version of a proposed new product
B) A documented statement that identifies and describes the rationale for product development or the product planning initiative to be undertaken
C) An important guiding document that specifies what should be ultimately developed
D) None of the above
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10
In general, when compared to a product concept statement, a product protocol is:
A) Shorter in length
B) Longer in length
C) About the same length
D) In terms of document length, there is no difference between a product protocol and a product concept statement
A) Shorter in length
B) Longer in length
C) About the same length
D) In terms of document length, there is no difference between a product protocol and a product concept statement
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11
One of the elements or sections contained within a product protocol is:
A) Product Positioning
B) Potholes
C) Timing
D) All of the above is contained within a product protocol document
A) Product Positioning
B) Potholes
C) Timing
D) All of the above is contained within a product protocol document
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12
__________ is a knowledge-based approach that attempts to design products that maximize certain desirable characteristics while being cost-effective.
A) DFX
B) A/B Testing
C) QFD
D) CAD
A) DFX
B) A/B Testing
C) QFD
D) CAD
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13
Which of the following could potentially aid technical development activities.
A) Computer-aided design
B) Computer-aided manufacturing
C) Computer-aided engineering
D) All of the above
A) Computer-aided design
B) Computer-aided manufacturing
C) Computer-aided engineering
D) All of the above
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14
Customers are not used in __________ testing.
A) Gamma
B) Alpha
C) Beta
D) Delta
A) Gamma
B) Alpha
C) Beta
D) Delta
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15
Employees are predominantly used in __________ testing
A) Gamma
B) Alpha
C) Beta
D) Delta
A) Gamma
B) Alpha
C) Beta
D) Delta
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16
__________ testing is usually long term in nature.
A) Gamma
B) Alpha
C) Beta
D) Delta
A) Gamma
B) Alpha
C) Beta
D) Delta
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