Question 1

Define sport consumer behaviour.

Accepted Answer

A process through which individuals select, purchase, use, and dispose of sport-related products and services.

Question 2

What is the role of internal processing in the Psychological Continuum Model?

Accepted Answer

Internal processing represents the internal mechanism that controls movement between the four stages of awareness, attraction, attachment and allegiance.

Question 3

What are the two forms of information search?

Accepted Answer

The two forms of information search are: &#10;1. internal (recall of stored information/memory); &#10;2. external (seeking out new information not previously stored in memory).

Question 4

What are the SPEED Motives? Provide a brief explanation for each.

Accepted Answer

The answer of What are the SPEED Motives? Provide a...

Question 5

Describe some of the personal, psychological and environmental factors involved in a person's decision to attend a Gold Coast Suns match.

Accepted Answer

The answer of Describe some of the personal, psychological and...

Question 6

Which of the following would best fit a Gold Coast Suns fan in the allegiance stage?&#10;A) I am a Suns fan&#10;B) I am aware of the Suns&#10;C) I live for the Suns&#10;D) I like the Suns&#10;E) All of my time is spent following the Suns

Accepted Answer

The allegiance stage is characterized by a strong emotional connection to the team, and "I live for the Suns" suggests a deep level of passion and commitment to the Gold Coast Suns. A, B, and D are relatively weak statements of affiliation, while E suggests an obsessive level of dedication that may not be required for the allegiance stage.

Question 7

Movement through the PCM stages always happens in one direction.

Accepted Answer

The PCM (Prochaska and DiClemente’s Stages of Change) model suggests that change is a process involving progress through a series of stages, but it also recognizes that individuals can move back and forth between stages, not just in one direction.

Question 8

At what stage of the PCM does a person place functional, emotional and symbolic meaning on the sport object?&#10;A) Awareness&#10;B) Attraction&#10;C) Attachment&#10;D) Allegiance&#10;E) At every stage

Accepted Answer

At the stage of attachment, a person begins to place functional, emotional, and symbolic meaning on the sport object. This stage is characterized by a strong emotional connection to the object, and a sense of loyalty and commitment to the team or sport. Therefore, choice C is the correct answer.

Question 9

Motivation belongs in which stage of the sport consumer decision-making process?&#10;A) Inputs&#10;B) Cognitive processes&#10;C) Outputs&#10;D) Motivation is present in every stage&#10;E) The sport consumer decision-making model is not concerned with motivation

Accepted Answer

Motivation is a cognitive process that is present in the second stage of the sport consumer decision-making process, which involves gathering information and evaluating alternatives. In this stage, an individual's motivation to participate in sport or purchase sport-related products can influence their decision-making.

Question 10

Low-involvement purchases will be made with&#8230;&#10;A) rior experience of the product/service&#10;B) disastrous consequences&#10;C) a high level of evaluation&#10;D) more detailed information search&#10;E) limited evaluation

Accepted Answer

Low-involvement purchases typically involve products or services that are inexpensive, routine, and require limited evaluation on the part of the consumer. Consumers may not have prior experience with the product or service, and may not undertake a detailed information search. Therefore, limited evaluation is the best choice for low-involvement purchases.

Deck 2: Sport Consumers