Question 1

Which of the following skills are NOT required of a strategic communication professional?&#10;A) Ability to write well&#10;B) Be an extrovert&#10;C) Critical thinking&#10;D) Understand media systems&#10;E) Embrace social and cultural diversity

Accepted Answer

Being an extrovert is not a necessary skill for a strategic communication professional. While it may be helpful in certain situations, introverts can also excel in this field by utilizing their analytical and critical thinking skills.

Question 2

Division of labor refers to:&#10;A) The roles and tasks assigned to each employee&#10;B) How smart you are&#10;C) Your ability to be on time every day&#10;D) Your ability to get along with your colleagues&#10;E) None of the above

Accepted Answer

Division of labor is the process of dividing tasks and responsibilities among different members of an organization or team. Each member is assigned specific roles and tasks based on their skills and expertise, which helps to increase productivity and efficiency.

Question 3

In communication agencies the account manager is the person responsible for:&#10;A) Buying the media for a campaign&#10;B) Conducting research&#10;C) Send out the billing statements to clients every month&#10;D) Producing artwork&#10;E) Maintaining and managing the client-agency relationship

Accepted Answer

Account managers are responsible for maintaining and managing the client-agency relationship. They act as a liaison between the agency and the client, ensuring that the client's needs are met and expectations are exceeded. While account managers may be involved in other aspects of the campaign, such as conducting research, their primary responsibility is client management. They do not typically handle media buying, billing statements, or artwork production, as these tasks are typically handled by other members of the agency team.

Question 4

Practitioners who help clients understand local practices in international settings are called:&#10;A) Technicians&#10;B) Runners&#10;C) Cultural interpreters&#10;D) Creatives&#10;E) Publicists

Accepted Answer

Cultural interpreters are practitioners who help clients understand local practices, customs, and traditions in international settings. They bridge the cultural gap between different countries and help clients navigate through unfamiliar territory. Technicians, runners, creatives, and publicists do not necessarily have this specific role.

Question 5

Which of the following is a good strategy to start your career in strategic communication?&#10;A) Find a mentor&#10;B) Join a professional organization&#10;C) Volunteer for a local campaign&#10;D) None of the above&#10;E) All of the above

Accepted Answer

Finding a mentor can provide invaluable guidance and support as you navigate the field of strategic communication. Joining a professional organization can offer networking opportunities, access to industry events, and resources for continued professional development. Volunteering for a local campaign can provide hands-on experience and help you build a portfolio of work. Therefore, all of these options are good strategies to start your career in strategic communication.

Question 6

Which of the following is not a hard skill?&#10;A) Confidence&#10;B) Writing&#10;C) Media production&#10;D) Graphic design&#10;E) Research

Accepted Answer

Confidence is not considered a hard skill as it refers to a person's self-assurance and belief in their abilities, rather than a specific set of technical or analytical skills. The other choices involve specific abilities or technical skills that can be learned and developed through training and practice.

Question 7

Joining a student news outlet will give you skills that will be invaluable to your career.

Accepted Answer

Joining a student news outlet can provide opportunities to develop skills in writing, reporting, research, editing, and working under deadlines, all of which can be valuable in many different career paths. It also allows for networking and gaining real-life experience in the field.

Question 8

Which of the following is not a requirement for successful networking?&#10;A) Nurturing long term relationships&#10;B) Love talking to strangers&#10;C) Joining a professional or community organization&#10;D) Internships while at college&#10;E) Volunteer for a local non-profit

Accepted Answer

While enjoying talking to strangers can be helpful, it is not a requirement for successful networking. Networking can be achieved through various means, including building relationships over time, joining organizations, internships, and volunteering.

Question 9

Be prepared to stay in your first job forever.

Accepted Answer

It is not necessary to stay in your first job forever. People may choose to leave for personal or professional reasons, or they may be offered better opportunities elsewhere.

Question 10

Building your reputation and being known for specific skills and attributes:&#10;A) Depends on how wealthy your family is&#10;B) Happens naturally and subconsciously&#10;C) Is done by being on social media as much as possible&#10;D) Is called personal branding&#10;E) All of the above

Accepted Answer

Building your reputation and being known for specific skills and attributes is referred to as personal branding. It involves intentional efforts to shape how others perceive you and what you are known for. It is not dependent on your family's wealth, nor is it something that necessarily happens naturally and subconsciously. While social media can aid in personal branding, it is not the sole way to achieve it.

Deck 2: Careers in Strategic Communication