Deck 9: Music Announcing
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Deck 9: Music Announcing
1
Most radio announcers, when ad-libbing, are speaking completely ''off-the-cuff.'
False
2
Which of the following is the least effective way an announcer could develop ad-lib material for the music he or she is playing?
A)check Internet sites
B)read trade magazines
C)check CD liner notes
D)read artist biographies
A)check Internet sites
B)read trade magazines
C)check CD liner notes
D)read artist biographies
C
3
The biggest mistake announcers make when ad-libbing is to ramble on and on.
True
4
Which of the following is not an on-air performance duty of the radio announcer?
A)ad-lib a song introduction
B)record a commercial
C)read a community event announcement
D)conduct an interview
A)ad-lib a song introduction
B)record a commercial
C)read a community event announcement
D)conduct an interview
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5
In which radio format would we most likely hear an energetic, upbeat announcer operating a tight board?
A)AC
B)alternative
C)CHR
D)smooth jazz
A)AC
B)alternative
C)CHR
D)smooth jazz
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6
Which radio format is least likely to have a large teen component to its target audience?
A)urban contemporary
B)album-oriented rock
C)contemporary hit radio
D)oldies
A)urban contemporary
B)album-oriented rock
C)contemporary hit radio
D)oldies
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7
Which announcer skill is least important for a classical music announcer?
A)ability to run a tight board
B)extensive knowledge of the music
C)being well-versed in foreign pronunciation
D)basic understanding of music theory
A)ability to run a tight board
B)extensive knowledge of the music
C)being well-versed in foreign pronunciation
D)basic understanding of music theory
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8
Which daypart is most likely to feature an announcer team rather than a single announcer?
A)morning drive
B)mid-day
C)afternoon drive
D)evening
A)morning drive
B)mid-day
C)afternoon drive
D)evening
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9
To talk up the beginning of a song means to ad-lib title/artist information first, then segue into the start of the song.
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10
For the music video jockey, personality and charisma often take precedence over actual broadcast performance skills; however, the VJ still must possess the ability to ad-lib and effectively communicate with the audience.
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11
The ''ability to run a tight board'' falls under which category when considering the duties of the broadcast announcer?
A)preparation
B)production
C)performance
D)procedural duties
A)preparation
B)production
C)performance
D)procedural duties
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12
Which speaking level should radio announcers use for good communication with their listeners?
A)private
B)public
C)intimate
D)personal
A)private
B)public
C)intimate
D)personal
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13
Radio announcing duties are often inversely proportional to market size.
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14
Which of the following is not one of the stages of development for most broadcast ad-libs?
A)stinger
B)segue
C)detail
D)hook
A)stinger
B)segue
C)detail
D)hook
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15
Which radio format is most likely to feature a caustic and unconventional announcing style?
A)urban contemporary
B)oldies
C)modern rock
D)country
A)urban contemporary
B)oldies
C)modern rock
D)country
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16
Announcing fundamentals can be distilled into a series of repeatable steps as illustrated by the PREP formula. What does the
A)enthusiasm
B)educating
C)enhancement
D)editing
A)enthusiasm
B)educating
C)enhancement
D)editing
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17
Good announcers usually think in terms of 30 minutes of preparation for each hour they will be on the air.
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18
Which of the following would be something that a good announcer should do?
A)Think that it
B)Air check your show and review it.
C)Do the same thing the same way every time.
D)Become self-conscious when you make a mistake.
A)Think that it
B)Air check your show and review it.
C)Do the same thing the same way every time.
D)Become self-conscious when you make a mistake.
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19
Radio's leading research firm, Arbitron, recognizes about how many major radio format categories?
A)60
B)90
C)140
D)300
A)60
B)90
C)140
D)300
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20
Which radio format has been known to "pitch up" music so that it sounds "livelier" and "brighter?"
A)AC
B)AOR
C)UC
D)CHR
A)AC
B)AOR
C)UC
D)CHR
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