Question 1

Which of the following tasks of corporate communication is the closest to the role of company spokesperson?&#10;A)Support to primary activities of the company&#10;B)Informing and dialogue with stakeholders&#10;C)Differentiation of the corporate brand&#10;D)Socialization of employees into the organization

Accepted Answer

The role of a company spokesperson often involves informing and engaging in dialogue with stakeholders, including the media, public, investors, and others, to communicate the company's perspectives, news, and responses to various issues.

Question 2

Corporate visual identity should not be:&#10;A)Different from the visual identities of other companies&#10;B)Easy to remember&#10;C)Complex&#10;D)Aesthetically durable

Accepted Answer

Corporate visual identity should be easy to remember, distinct from others, and aesthetically durable, but not complex, as complexity can hinder recognition and recall.

Question 3

Urban legends as a form of informal communication provide:&#10;A)Gossip&#10;B)Rumours&#10;C)A moral&#10;D)Word of mouth

Accepted Answer

Urban legends often carry a moral lesson or a cautionary tale, which is a significant aspect of their appeal and purpose. They are not just gossip, rumors, or simple word-of-mouth stories; they typically come with a deeper message or warning intended for the listener or reader.

Question 4

Which of the following elements contribute(s) to high reputation of managers?&#10;A)Low ethical standards&#10;B)Customer care&#10;C)High ethical standards&#10;D)Ability to motivate employees

Accepted Answer

Customer care, high ethical standards, and the ability to motivate employees all contribute to a manager's high reputation by fostering trust, satisfaction, and productivity.

Question 5

Key disadvantages of celebrity endorsement include:&#10;A)High costs&#10;B)Vampirism&#10;C)Increased awareness of company's offer&#10;D)Simultaneous support of other companies

Accepted Answer

The answer of Key disadvantages of celebrity endorsement include:&#10;A)High costs&#10;B)Vampirism&#10;C)Increased...

Question 6

Celebrities that are trusted with a role of company's endorsers should be:&#10;A)Despised by the target audience&#10;B)Inoffensive to the target market&#10;C)Easy to recognize&#10;D)Unfamiliar to the target audience

Accepted Answer

Celebrities chosen as company endorsers should be inoffensive to the target market to ensure they do not alienate potential customers. They should also be easy to recognize to leverage their fame and influence effectively.

Question 7

Which of the following groups of stakeholders can become the target audience of corporate and institutional advertising?&#10;A)Potential employees&#10;B)Consumers&#10;C)Shareholders&#10;D)Local communities

Accepted Answer

The answer of Which of the following groups of stakeholders...

Deck 8: Corporate Communications