Deck 2: Corporate Identity

Question 1

Which of the following types of identities reveals 'what the organization is'?

A)Perceived identity
B)Ideal identity
C)Desired identity
D)Actual identity

Answer 1

Actual identity

Question 2

What is the main concern when choosing corporate identity traits?

A)Their centrality, durability and diversity.
B)Their centrality, durability and uniqueness.
C)Their centrality and uniqueness.
D)Their centrality, stability and durability.

Answer 2

Their centrality, durability and uniqueness.

Question 3

Which of the following concepts refers to one of the main dimensions of identity traits?

A)Distinctive competencies
B)Content
C)Complexity
D)Strength

Answer 3

Distinctive competencies

Question 4

Which concept best describes the challenge that organizations are facing in relation to corporate identity?

A)Instability
B)Adaptive instability
C)Adaptability
D)Adaptive stability

Question 5

Which of the following elements is/are a part of the corporate identity management mix?

A)Stakeholders
B)Value analysis
C)Reputation
D)Environment

Question 6

Which of the following method(s) can be useful when the management is searching for appropriate identities?

A)Cobweb
B)ACID test.
C)ACID test
D)Analysis of competitors' communication

Question 7

Which of the following characteristics apply to the corporate identity traits?

A)Non-essential
B)Central
C)Unique
D)Common

Question 8

Which of the following actions represent (one of) the steps in the process of corporate identity management according to Ackerman?

A)Devising an audience management programme.
B)Developing a corporate identification system.
C)Conducting a value analysis.
D)Formulating a positioning strategy.