Deck 6: Destination Marketing and Sport , and Generating Impacts and Legacies Through Sport Marketing

Question 1

What are Impacts?

Answer 1

Impacts are short-terms impulses, such as the consumption of a sport product or service, which creates an ongoing benefit to the users. This could range from the impact of purchasing a retail product such as a set of golf clubs or securing the services of a golf professional for lessons to improve the golf game of an individual to the impact of hosting the Olympics on a city, community, or nation.

Question 2

What are Legacies?

Answer 2

Legacies from sport marketing efforts usually focus on products and services related again to the event management and tourism aspects of sport business management and are longitudinal in nature.

Question 3

What is "Living Legacy" and what is it's purpose?

Answer 3

The "Living Legacy" project was created to ensuring that post-Olympic facilities and spaces would be transformed to help those hardest hit by socioeconomic times. East London would see the most change pre and post Olympics. The idea of "Inspire a Generation" would have the longest impact on the families living on the doorstep of the Olympic Park

Question 4

What are the three main goals of the GSI Project?

Question 5

What are three difference between destination marketing and sport destination marketing?

Question 6

The process of destination branding focuses on five main areas. Please describe each of the five main areas.

Question 7

Name and explain three disadvantages of hosting a minor or grassroots event.

Question 8

Please describe three major problems Rio had in planning for and the execution of the Olympic Games.