Deck 31: Mapping Techniques
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Deck 31: Mapping Techniques
1
__________ maps use visual presentations to show the ideas and perceptions of respondents.
A) Cognitive
B) Perceptual
C) Conceptual
D) Mind
A) Cognitive
B) Perceptual
C) Conceptual
D) Mind
Perceptual
2
__________ maps help process and record the mental paths that people follow when they think about some idea or other phenomenon, especially when they are storing information to be recalled at some later time.
A) Cognitive
B) Perceptual
C) Conceptual
D) Abstract
A) Cognitive
B) Perceptual
C) Conceptual
D) Abstract
Perceptual
3
Cognitive maps use visual presentations to show the ideas and perceptions of respondents
False
4
Mapping is a way of presenting the research findings in easy-to-understand formats.
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5
Cognitive maps help process and record the mental paths that people follow when they think about some idea or other phenomenon, especially when they are storing information to be recalled at some later time.
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6
Differentiate between cognitive and perceptual mapping techniques.
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