Question 1

The following is NOT an example of a multiple-item scale.&#10;A) Likert scale&#10;B) Describe why you like Dr Pepper?&#10;C) Semantic differential scale&#10;D) Checklist

Accepted Answer

B is not an example of a multiple-item scale because it asks for an open-ended response rather than responses based on a set scale or list of options. Multiple-item scales, like Likert, semantic differential, and checklists, involve selecting from predefined choices.

Question 2

The illustration below represents.&#10; &#10;A) Validity&#10;B) Reliability&#10;C) Heterogeneity&#10;D) Experimenter bias

Accepted Answer

Reliability&#10;

Question 3

The following is an example of __________ scale:
Advertising is . . .
$\begin{array} { l l l l l l l l l } \text { Good } & 1 & 2 & 3 & 4 & 5 & 6 & 7 & \text { Bad } \\\text { Useless } & 1 & 2 & 3 & 4 & 5 & 6 & 7 & \text { Useful } \\\text { Interesting } & 1 & 2 & 3 & 4 & 5 & 6 & 7 & \text { Boring }\end{array}$

A) Dichotomous scale
B) Likert scale
C) Forced-choice scale
D) Semantic differential scale

Semantic differential scale

Accepted Answer

This is an example of a Semantic Differential Scale, which is used to measure the connotative meaning of objects, events, and concepts. The respondents are asked to choose where their positions are located on a scale between two bipolar adjectives (e.g., Good/Bad, Useless/Useful, Interesting/Boring).

Question 4

A scale that has &#34;strongly agree&#34; and &#34;strongly disagree&#34; at the two ends is called __________.&#10;A) Dichotomous scale&#10;B) Likert scale&#10;C) Forced-choice scale&#10;D) Semantic differential scale

Accepted Answer

Likert scale is characterized by a range of responses that capture the intensity of the respondent's feelings towards the statement, typically including options like "strongly agree" to "strongly disagree."

Question 5

Researchers often use Likert scales with __________ data.&#10;A) Nominal level&#10;B) Ratio level&#10;C) Interval level&#10;D) Ordinal level

Accepted Answer

Likert scales are typically considered to produce interval level data, as they assume equal intervals between scale points, allowing for meaningful comparison of differences.

Question 6

__________ is used as a test of scale reliability.&#10;A) Dexter's alpha&#10;B) Cronbach's alpha&#10;C) Wilk's lambda&#10;D) Ward's alpha

Accepted Answer

Cronbach's alpha is a coefficient of reliability or consistency. It is commonly used to assess the internal consistency or reliability of a test or scale, indicating how well the items in a set are positively correlated to one another.

Question 7

A typical and widely cited benchmark for Cronbach's ? is __________. Numbers greater than that are ideal.&#10;A) .10&#10;B) .20&#10;C) .40&#10;D) .50&#10;E) .70

Accepted Answer

A typical and widely cited benchmark for Cronbach's alpha (α) is .70. Numbers greater than .70 are considered ideal for demonstrating internal consistency of the items in a scale or test.

Question 8

Researchers often use fixed sum scale with __________ data.&#10;A) Nominal level&#10;B) Ratio level&#10;C) Interval level&#10;D) Ordinal level

Accepted Answer

Fixed sum scales are typically used with ratio level data, which have a true zero point and allow for meaningful comparisons of absolute magnitudes.

Question 9

When responding to a Likert questionnaire item, respondents specify their level of agreement or disagreement on a symmetric agree-disagree scale for a series of statements.

Accepted Answer

Likert scales are designed for respondents to express their level of agreement or disagreement on a symmetric agree-disagree scale, typically ranging from "strongly agree" to "strongly disagree," for a series of statements.

Question 10

Typically values for Cronbach's ? range from 0 to 1

Accepted Answer

Cronbach's alpha is a measure of internal consistency, indicating how closely related a set of items are as a group. It ranges from 0 to 1, where values closer to 1 suggest a higher level of internal consistency.

Question 11

Negative values for Cronbach's alpha are technically not possible.

Accepted Answer

The answer of Negative values for Cronbach's alpha are technically...

Question 12

A Cronbach's alpha value less than .50 is considered ideal for scale reliability.

Accepted Answer

The answer of A Cronbach's alpha value less than .50...

Question 13

With ordinal scales, the data tabulation typically is confined to percentages.

Accepted Answer

The answer of With ordinal scales, the data tabulation typically...

Question 14

For a scale to be reliable it also has to be valid.

Accepted Answer

The answer of For a scale to be reliable it...

Question 15

Differentiate between semantic differential and Likert scales. Which is preferred in what situations?

Accepted Answer

The answer of Differentiate between semantic differential and Likert scales....

Question 16

List five different types of multiple-item scales that can be included on a survey.

Accepted Answer

The answer of List five different types of multiple-item scales...

Deck 30: Scaling Techniques