Deck 2: Sport As an Industry

Question 1

Define ambush marketing__________________________________

Answer 1

A practice whereby companies seek to associate or align themselves, in the mind of the public, with high-profile sports events and properties without paying the fees required to obtain official sponsor statu.

Question 2

Offer at least one example of the macro, meso, and micro levels of the sports industry:
Macro: _______________
Macro: _______________
Macro: _______________

Answer 2

League (NFL), Team (Arizona Cardinals), Athlete (Larry Fitzgerald)

Question 3

Title IX includes three (3) three specific areas regarding sex discrimination protections. Name them: 1.)_____________________________, 2.)____________________________
and 3.)______________________________.

Answer 3

participation, treatment and benefits, scholarships

Question 4

Name two (2) ways that social media offers sport enterprises business opportunities: 1.)_______________________________ and 2.)______________________________.

Question 5

Which are sources of revenue in sport (circle all that apply):

A) sponsorships
B) broadcasting
C) ticket sales
D) merchandise

Question 6

What was the estimated global sports revenue in 2019:

A) $100M
B) $500B
C) $200,000
D) $2T

Question 7

Name the most valuable sports team in the world:__________________________.

A) LA Lakers
B) Manchester United
C) Dallas Cowboys
D) Barcelona FC

Question 8

Social media allows fans to discuss sports in real time. This is called:

A) interactivity
B) engagement
C) social influence
D) second screen use

Question 9

Strategic communicators should seek legal protection for their team hashtags.

Question 10

Athletes are considered limited-purpose public figures or public figures, and therefore considered celebrity when defamation and slander cases are legally reviewed.