Deck 4: Scanning and Monitoring

Question 1

How does SWOT differ from TOWS? What does each contribute to the strategic communication process.

Answer 1

No Answer.

Question 2

The digital environment makes scanning _________ and ____________.

Answer 2

Easier and more complicated

Question 3

What the two steps in the interpretation process?

Answer 3

No Answer.

Question 4

Scanning is a

Question 5

Opportunities and threats are __________ to an organization.

Question 6

___________ is the potential negative effect of a threat or positive effect of an opportunity on an organization.

Question 7

Strengths and weaknesses are your ___________ and _________.

Question 8

The use of AI should be couple with the use of __________

Question 9

What are the two deliverables you should produce from scanning and monitoring?

Question 10

Identify three of the common stakeholders an organization might have.

Question 11

____________________ is when you watch something.

Question 12

Explain the differences between scanning and monitoring and how each contributes to the strategic communication process.

Question 13

_____________ is a systematic search of the environment.

A) scanning
B) monitoring
C) analysis
D) interpretation

Question 14

Social listening is an example of _______________.

A) scanning
B) monitoring
C) analysis
D) interpretation

Question 15

Social listening adds value by providing ____________.

A) data
B) facts
C) meaning
D) insights

Question 16

Social listening typically involves managing big data.

Question 17

Managers can use __________ to leverage opportunities.

A) weaknesses
B) strengths
C) political concerns
D) socio-cultural concerns

Question 18

A threat can also be an opportunity.

Question 19

____________ represents the odds a certain opportunity or threat will emerge.

A) averages
B) impact
C) likelihood
D) probabilities

Question 20

PEST involves ______________________.

A) specific threats
B) specific opportunities
C) broad threats
D) broad opportunities

Question 21

The Watford running example focuses on the possible creation of a ___________

A) Twitter account
B) New fan club
C) Facebook page
D) Sensory room

Question 22

One use of monitor is to look for shifts in the _______________ of a situation.

A) salience
B) appearance
C) nature of stakeholders
D) vengeance