Deck 9: A Transmedia Narrative Transportation Approach to Strategi Communication

Question 1

What makes the TNT approach non-linear?

Answer 1

No Answer.

Question 2

What is the difference between planned and emergent strategy?

Answer 2

No Answer.

Question 3

What is connection between the co-creation of meaning and understanding?

Answer 3

No Answer.

Question 4

Why are digital naturals important to each of the four trends that require strategic communication to become more agile?

Question 5

What is the difference between true interaction and parasocial interaction?

Question 6

What does it mean that valence is central to the co-creation of meaning?

Question 7

What makes a message transmedia storytelling-what are its characteristics?

Question 8

The overarching story arc that unites various vices in transmedia story telling is ____________.

Question 9

The power of narrative transportation emerges from _________________.

Question 10

What is the process of narrative transportation?
_____________ refers to whether or not people find the story believable and lifelike.

Question 11

Explain how the TNT approach fits with two of the of the four trends that require strategic communication to become more agile.

Question 12

Why is evaluation challenging when using the TNT approach in strategic communication? How does it differ from evaluation from linear strategic communication efforts?

Question 13

A non-linear approach to strategic communication moves away from a rigid, linear view to a focus on creating and sharing _______.

A) messages
B) values
C) meaning
D) ideas

Question 14

An agile approach means formative research is no longer needed.

Question 15

Stakeholders' increased need to interaction with organization is a key part of which of the four trends that require strategic communication to become more agile?

A) digital channels
B) storytelling
C) stakeholder engagement
D) co-create meaning

Question 16

Most athlete tweets are _________________.

A) true interaction
B) sponsor-related
C) parasocial
D) anti-social

Question 17

Star Wars is an example of ____________________.

A) stakeholder engagement
B) genre
C) digital channels
D) transmedia storytelling

Question 18

Narratives can change attitudes and behaviors when people are transported to another place through a story.

Question 19

Which of the following can affect the intensity of a person's narrative transportation?

A) parasocial interaction
B) familiarity with a story
C) imaginable plots
D) special effects

Question 20

In organization, _____________ are a potential source of storyworlds.

A) the imaginations of managers
B) logos
C) organizational goals
D) focus groups

Question 21

___________ is what an organization is trying to accomplish.

A) vision
B) purpose
C) Narrative
D) mission

Question 22

Evaluation in the TNT approach involves ____________.

A) specific objectives
B) outcome objectives
C) general goals
D) output objectives

Question 23

The process is an important element in the evaluation when utilizing the TNT approach in strategic communication efforts.

Question 24

The example of the Chelsea Football Club used at the end of the chapter focused on _____.

A) combating racism
B) expansion of the fan base
C) exploring TicTok
D) combating antisemitism