Deck 2: Brand Equity and Marketing

Question 1

The series of procedure in which customer is focused , helps to access brand's health and

A)brand audit
B)brand tracking
C)brand valuation
D)brand evaluation

Answer 1

brand audit

Question 2

__________ is as if ' making the brand come alive'.

A)brand personality
B)brand image
C)brand audit
D)brand value

Answer 2

brand personality

Question 3

__________ is a measure of the attachment that a customer has to a brand

A)brand loyalty
B)brand equity
C)brand recall
D)image

Answer 3

brand loyalty

Question 4

__________ may be tested in two forms: Aided recall & Unaided recall

A)brand recall
B)brand awareness
C)relevance
D)price

Question 5

What is more important in brand equity?

A)quality
B)quantity
C)customer perception
D)customer experience

Question 6

Amul Masti Dahi is an example of:

A)line extension
B)brand extension
C)category extension
D)brand discontinuati on

Question 7

__________   helps consumers to justify their self worth to others or themselves

A)cause marketing
B)brand reinforceme nt
C)global brands
D)brand enrichment

Question 8

Another way of getting the brand revitalized is through the _

A)positioning
B)segmenting
C)targeting
D)repositioning

Question 9

_________________can be seen in the way the customer thinks, feels, perceives the product along with its price and market position

A)brand extension
B)brand diversificatio n
C)brand equity
D)brand profit

Question 10

Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a context

A)geographic
B)natural
C)confined
D)cultural

Question 11

Brand Asset Valuator (BAV)

A)comparative
B)qualitative
C)quantitative
D)price

Question 12

__________     analysis aims to find the optimum positioning between low-price-low- quality and High- Price-High-quality

A)market
B)brand
C)conjoint
D)price

Question 13

………defines what the brand thinks about the consumer, as per the consumer

A)brand attitude
B)brand positioning
C)brand relationship
D)brand image

Question 14

The comparison of brand equity from thousands of different brands with several categories is called?

A)brand preference valuator
B)brand differences valuator
C)brand similarities valuator
D)brand asset valuator

Question 15

Four P's was initially expressed by?

A)e j mccarthy
B)kotler
C)rob gray
D)mishkin

Question 16

In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as?

A)perceived esteem
B)esteem
C)energized esteem
D)energized similarities

Question 17

Content Marketing consists of

A)slogans
B)blogging
C)jingles
D)logos

Question 18

____________________   helps make purchasing

A)brand
B)branding
C)brand identity
D)brand essence

Question 19

Which of the following statement is TRUE?A. Brand-essence serves as a metric to evaluate buyer's marketing strategies.B. Branding is a useless tool to differentiates the product and the producerC. Brands give consumers a reason to share the opinions positivelyD. Brand can be copied easily

A)a
B)b
C)c
D)d

Question 20

The___________________________     model describes how to create intense, activity loyalty relationships with customers.

A)brand positioning
B)brand resonance
C)brand value chain
D)brand identity

Question 21

Under Keller's Brand Equity Model For Building A Strong Brand "What do I think or feel about you?" mean

A)brand identity
B)brand meaning
C)brand responses
D)brand relationships

Question 22

A brand identify is the centring idea of business__________

A)organisation
B)community
C)personality
D)marketing

Question 23

A brand is defined as an _.

A)tangible assets
B)intangible asstes
C)long term asstes
D)short term asstes

Question 24

"Just Do It" is a tagline of which brand?

A)puma
B)adidas
C)nike
D)louis vitton