Deck 1: Enterprise Analysis

Question 1

Amex Textiles contains a unit that produces textiles for a small, highly specialized market in Eastern Europe. This unit is referred to as a _______.

A)strategic business unit or SBU
B)strategic production unit or SPU
C)strategic growth unit or SGU
D)strategic industry unit or SIU

Answer 1

strategic business unit or SBU

Question 2

When analyzing a company initially, it is important to tally its resources. Company resources are its _________ and _________.

A)profits: losses
B)growth; shrinking
C)assets; competencies
D)assets; profits

Answer 2

assets; competencies

Question 3

Companies such as IBM and Apple have the following non-financial indicators of performance EXCEPT _________.

A)market share
B)product quality
C)brand recognition
D)share prices

Answer 3

share prices

Question 4

According to the Business Analysis Book of Knowledge (BABOK), enterprise analysis is designed to fulfill the following goals EXCEPT __________.

A)identify business opportunities
B)build the organization's business architecture
C)conduct solution assessment and validation
D)identify the best project investment for the organization

Question 5

According to the Balanced Scorecard by Kaplan and Norton (1996), the financial strategic goals of a company aim to ________.

A)manage how customers view the company
B)address finance and accounting outcomes of the company
C)increase the high-income earner bracket of customers
D)promote the functional performance of the company

Question 6

According to the Balanced Scorecard by Kaplan and Norton (1996), the customer strategic goals of a company aim to ________.

A)manage how customers view the company
B)increase overall sales amongst growth areas of primary market
C)develop high-visibility products
D)promote the functional performance of the company

Question 7

During enterprise analysis, the Business Analyst works with _______ and ________ to provide management with detailed information and insights about current project investments.

A)key stakeholders; subject matter experts
B)key stakeholders; 'C' level executives
C)subject matter experts; marketing specialists
D)'C' level executives; growth experts

Question 8

According to the Balanced Scorecard by Kaplan and Norton (1996), the internal operations' goals of a company aim to _______.

A)promote new product development
B)increase core competency several folds in one fiscal year
C)increase process and functional performance of core competencies
D)minimize the tax impact of the company

Question 9

The ultimate goal of enterprise analysis is to provide recommendations on _________.

A)hiring or firing key stakeholders
B)reducing the tax burden of the company
C)selecting best projects for company investment returns
D)increasing the company's direct market shares in the upcoming fiscal year

Question 10

According to the Balanced Scorecard by Kaplan and Norton (1996), the learning and innovation strategic goals of a company aim to address all of the following EXCEPT ___________.

A)technology application in the workplace
B)learning and skill development of employees
C)new product development
D)market segmentation needs

Question 11

__________ is one of the first steps in conducting enterprise analysis activities.

A)preparing customer satisfaction surveys
B)creating and maintaining the business architecture
C)selecting best projects for company investment returns
D)maximizing the company's tax shelter bracket

Question 12

DHL hires a Business Analyst to examine the impact of reducing deliveries to rural areas. During the initial phases of enterprise analysis, the Business Analyst prepares a(an) _______ study.

A)impact
B)downsizing
C)growth
D)feasibility

Question 13

Princeton University is interested in expanding its offerings to professional and mature students to compensate for expected undergraduate enrollment during the recession. A Business Analyst must _______ and __________ the new business opportunity.

A)scope; define
B)scope; segment
C)segment; promote
D)promote; advertise

Question 14

Jake is a Business Analyst commissioned to scope a new business opportunity for FedEx Kinko's. He must prepare and present a ________ that advocates for this new opportunity.

A)downsizing study
B)growth case
C)business case
D)feasibility study

Question 15

Despite a careful feasibility study and a well-researched business case, FedEx Kinko's may still be wary of the __________ in investing time and money into a Business Analysts' new business opportunity.

A)risks
B)gamble
C)market competition
D)doubt

Question 16

Following the risk assessment phase of enterprise analysis, a Business Analyst must present a __________ package to managers and executives.

A)pros-and-cons
B)decision
C)market analysis
D)financial ledger

Question 17

Of the choices below, this is the best evaluation criteria for selecting which projects to proceed with:

A)Payback Period of the investment
B)Internal Rate of Return
C)Net Present Value (NPV)
D)Example Value
E)Discount rate

Question 18

A business analyst considers opportunity costs in their analysis.

Question 19

A good project manager considers sunk costs when considering which projects to proceed with.

Question 20

A Business Analyst at CAGNI Insurance prepares a business case for a health incentives package to corporate clients. Managers are more likely to reject the business case if it ___________.

A)shows little profit in the first quarter
B)provides a much lower return of investment than desired
C)presents operational risks
D)provides innovative opportunities

Question 21

A Subway franchise hires a Business Analyst to explore growth opportunities. Amongst the risk issues defined during enterprise analysis is ______________.

A)business closures in the immediate areas
B)finding a suitable franchise manager
C)securing brand recognition
D)growth opportunities in the first quarter

Question 22

Jackie is a Business Analyst with a local shipping company. During enterprise analysis, key stakeholders present incomplete financial information. Jackie faces the possibility of presenting a __________ definition of financial strategy and goals.

A)Weak
B)Risky
C)Comprehensive
D)Short-term

Question 23

A metropolitan police department faces its first major haul of practices and procedures in over 20 years. A Business Analyst leads a small group of highly experienced subject matter experts over a period of 18 months. This is considered a ___________ project type.

A)regular, medium-risk
B)sketchy, medium-risk
C)comprehensive, low-risk
D)significant, high-risk

Question 24

A branch of the health department wishes to update its IT framework. Since the project will take only 3 months and involves fewer than 10 people, it is considered to be a small, low-risk project. This means that both the ________ and ____________ are easy to understand.

A)strategy; operations
B)enterprise; problem
C)problem; solution
D)growth; operations

Question 25

AMTRAK hires a Business Analyst to define and propose changes to its ticketing and sales practices company wide. In other words, all branches of the company must change following the completion of the project which is considered to be a(an) ________ level of change.

A)city-wide
B)enterprise-wide
C)major branch-wide
D)country-wide

Question 26

During enterprise analysis, a Business Analyst must address the concerns of all stakeholders in a company which include the following EXCEPT _____________.

A)employees
B)executives and middle management
C)business reporters
D)shareholders and government regulators

Question 27

Gap analyses results, business cases, and feasibility studies are all examples of _______ prepared and presented by Business Analysts.

A)growth charts
B)business plans
C)press releases
D)deliverables

Question 28

Home Depot has stores across the United States and Canada. The company's business architecture must make provisions for the storage, management, and handling of all information. Their business architecture tools will most likely include ________ and ________.

A)repositories; modeling
B)blueprints; repositories
C)case studies; blueprints
D)growth charts; financial forecasts

Question 29

Business Analysts at Wells Fargo prepare preliminary project scope statements. These statements will typically be ________ descriptions of the work.

A)low-level
B)high-level
C)shareholder level
D)growth level

Question 30

The process involved in dividing the requirements of implementing a business solution is referred to as ________.

A)data modeling structure
B)data repository structure
C)work breakdown structure
D)financial breakdown structure

Question 31

In a business case, a Business Analyst must include a segment that addresses internal and external limitations to the business solution. This segment is referred to as the ________ and _________ segment.

A)assumptions; constraints
B)profits; losses
C)debits; credits
D)loans; losses

Question 32

RBC financial services is interested in updating its online consumer interface. Instead of purchasing a standard _________ product , they opt to have a team of programmers develop a _________ product.

A)RBC; AIG
B)Commercial Off-The-Shelf (COTS); customized
C)customized; Commercial Off-The-Shelf (COTS)
D)loans; losses

Question 33

Preparing a business case for a project necessitates both a ______________ and a _____________ component.

A)written; oral
B)profit; loss
C)customized; commercial
D)quantitative; qualitative

Question 34

Financial valuation techniques include all of the following EXCEPT _______.

A)market segmentation
B)discounted cash flow
C)pay back period
D)net present value

Question 35

SWOT analysis is a popular method for conducting analyses in a business case. The acronym stands for ________, ____________, ___________, and ____________.

A)strengths, worksheets, opportunities, threats
B)strengths, weaknesses, opportunities, thresholds
C)strengths, weaknesses, opportunities, threats
D)strengths; weaknesses, operations; threats

Question 36

To conduct a comprehensive risk assessment of a project, a Business Analyst may enlist the help of an experienced Project Manager with expertise in the following skills EXCEPT __________.

A)financial analysis and projections
B)public relations expertise
C)risk assessment and management
D)organizational change readiness

Question 37

Before the implementation of a business solution, it is the role of the Business Analyst to include metrics and measurements in the deliverables to eventually quantify the _________ of the project.

A)full environmental impact
B)return on investment (ROI)
C)profit/loss ratio
D)provides innovative opportunities

Question 38

Kodak has declared that a new marketing campaign in Southeast Asia has not fulfilled its expected return on project investments (ROI) of 10%. The next recourse for management is to _________.

A)remove the new marketing campaign quickly and completely
B)extend the marketing campaign's period
C)review the business case and assess metrics/measures
D)fire the marketing director and replace him