Deck 2: Agriculture and Rural Marketing

Question 1

Commercialization of agriculture implies:

A)Cultivation of timbers
B)Plantation
C)Production of crops for sale
D)Production of foodgrains

Answer 1

Production of crops for sale

Question 2

Agricultural technology is hard to adopt because:

A)It has to be adopted to local conditions
B)Rural people are hesitant to adopt it
C)Farmers are afraid of failure
D)All of the above

Answer 2

All of the above

Question 3

Consider the following statements about the characteristics of agricultural products:
i. Products are perishable in nature
ii. Products are seasonal
iii. Small size land holdings
iv. Regular supply of agricultural productsWhich statement is incorrect?

A)i
B)ii
C)iii
D)iv

Answer 3

iv

Question 4

The Ministry of Agriculture and Farmers Welfare provides improved access to irrigation and enhanced water efficiency through:

A)Pradhanmantri Gram SinchaiYojana
B)ParamparagatKrishiVikasYojana
C)PradhanMantriFasalBimaYojana
D)None of the above

Question 5

Which of the following is not an agricultural input:

A)Seed
B)Tractor
C)Pesticides
D)None of the above

Question 6

Which of the following factors influence the prices of agricultural commodities:

A)Inadequate storage facility
B)Uncertainty of supply
C)Superfluous middlemen
D)all of the above

Question 7

Agriculture sector contributes about _____________ in the total GDP.

A)10
B)17
C)25
D)40

Question 8

The pricing of agriculturalproduce depends on factors like:

A)seasonality
B)perishability
C)demand and supply
D)all of the above

Question 9

Under the agricultural marketing system, the input sub-system includes:

A)Input manufacturers and distributors, related
B)Importers
C)Exporters
D)All of the above

Question 10

Which entity does not belong in the product marketing sub-system?

A)Farmers
B)Village/primary traders
C)Input manufacturers
D)Retailers.

Question 11

An autonomous society promoted by the Central Government and registered as a Non-Banking Financial Institution, which helps farmers in establishing forward and backward linkages in supply chain management:

A)Small Farmers Agribusiness Consortium (SFAC)
B)CCS National Institute of Agricultural Marketing (NIAM)
C)TATA Kisan Kendra
D)E-Choupal

Question 12

Anon-government initiative that provides different services like agro input service, farm equipment leasing, agronomy services and a few other allied services:

A)TATA Kisan Kendra
B)E-Choupal
C)HariyaliKisaanBaazaar (HKB)
D)Contract farming

Question 13

Contract farming entails

A)planting contractor?s crop on farmer?s land
B)contractor providing superior seeds
C)credit for farmer at lower interest rates
D)all of the above

Question 14

The 3 broad areas of scope for the Ministry of Agriculture and Farmers Welfare are

A)agriculture, food processing and transportation
B)agriculture, food processing and inspection
C)agriculture, food processing and co-operation
D)none of the above

Question 15

The Census of India defines rural as any habitation

A)where at least 55% of the male working population is engaged in agriculture
B)where at least 65% of the male working population is engaged in agriculture
C)where at least 75% of the male working population is engaged in agriculture
D)none of the above

Question 16

The identification of rural areas as defined by the Census is:

A)a minimum population of 2,000
B)at least 75 per cent of male working population engaged in agricultural activities
C)a population density of over 400 per sq. km.
D)where a municipality exists

Question 17

Overall efficiency in rural marketing is required to pass on benefits to:

A)retailers
B)wholesalers
C)consumers
D)marketers

Question 18

NABARD was set up by an act of Parliament in 1982

A)to facilitate credit for agriculture only
B)to promote rural development and infrastructure
C)both a&b
D)None of the above

Question 19

Value for money products means:

A)low-priced products with low unit packaging
B)no-frills functional products at a low cost
C)large volume products
D)high-priced products

Question 20

Rural marketing means:

A)Movement of goods from urban to rural
B)Movement of goods from rural to urban
C)Exchange between rural and urban
D)Exchange between rural areas

Question 21

The major factor differentiating the rural and urban markets is:

A)Price sensitiveness
B)Lifestyle
C)Income stream
D)All of the above

Question 22

The following service area has great potential in rural markets:

A)Agricultural consultancy
B)Event managements
C)Telecom services
D)All of the above

Question 23

The pattern of income stream in rural areas is seasonal unlike the fixed monthly income in the urban areas which creates a difference in:

A)educational level
B)consumption pattern
C)road connectivity
D)none of the above

Question 24

Rural markets are:

A)concentrated
B)homogeneous
C)scattered
D)none of the above

Question 25

Promotion in the rural context has to be:

A)recreational
B)educational
C)endorsed by celebrities
D)precise