Deck 4: Rural Marketing Strategies and Government Initiatives in India

Question 1

One of the various transformations the rural markets are witnessing in the changingmarketing scenario:

A)Rising mass media
B)Improved literacy
C)Improved marketing efforts
D)All of the above

Answer 1

All of the above

Question 2

The Government of Indiaunder its ambitious project called Digital Village aims to

A)enable healthcare service in every village
B)provide internet connectivity for mass use
C)provide telecommunication services in every village
D)provide fertilizers to all farmers

Answer 2

provide internet connectivity for mass use

Question 3

The pattern of income generation in rural areas based on agriculture is

A)seasonal
B)reliable
C)fixed
D)regular

Answer 3

seasonal

Question 4

One of the 4 As of rural marketing is:

A)Accommodate
B)Accelerate
C)Availability
D)Accountability

Question 5

Joint distribution by non-competing companies to rural areas is practices to:

A)save time in reaching the villages
B)share cost of distribution
C)establish direct contact with customers
D)none of the above

Question 6

Which of the following is not included under Bharat Nirman?

A)Irrigation
B)Rural roads
C)Rural telecommunication
D)Education

Question 7

Rural markets remain untapped because of three Ds - Distance, Diversity and ___________________.

A)Density
B)Dispersion
C)Dissemination
D)None of the above

Question 8

Self Help Groups bank linkage programme was first launched by

A)SBI
B)RBI
C)NABARD
D)IDBI

Question 9

Emerging trend in rural marketing include

A)Internet marketing
B)Retailing
C)Wholesaling
D)None of the above

Question 10

Haats and melas form an integral part of the rural consumer's ...................... patterns.

A)working
B)shopping
C)daily
D)none of the above

Question 11

______________are the weekly markets from where rural people buy the items of daily necessities, garments, farm inputs etc

A)Melas
B)Haats
C)Dashavtars
D)none of the above

Question 12

The manufacturer has to ensure price compliance in rural markets either

A)through promotional campaigns
B)by ensuring the availability of products
C)by timely distribution
D)all of the above

Question 13

Making small unit packages of products is only one of the options for the rural market and it should be

A)generalised across all product categories
B)generalised across product categories with caution
C)generalised only for fast moving consumer goods
D)none of the above

Question 14

For the rural market, the _______________ of the product should be enhanced instead of appearance.

A)description
B)promotion
C)functional utility
D)none of the above

Question 15

Instead of high-priced value-added products, the rural consumers prefer

A)functional products
B)low cost products
C)small unit packaging
D)all of the above

Question 16

Rural markets imply complex logistical challenges that show up as

A)opportunity for retailing
B)good prospect for wholesalers
C)high distribution costs
D)none of the above

Question 17

An outlet that can be used to market products to the rural consumers include

A)Agricultural Input Dealers
B)Cooperative Societies
C)Public Distribution System
D)All of the above

Question 18

An important promotional strategy when marketing to rural consumers include:

A)Thinking in local idiom
B)Apply same standards as urban markets
C)Apply global promotional strategies
D)None of the above

Question 19

One of the main objective of the Make in India scheme is:

A)Enhance skill development
B)Provide broadband highways
C)Provide housing facilities
D)None of the above

Question 20

One of the main objective of the Digital India programme is

A)Foster Innovation
B)Universal access to mobile connectivity
C)Provide access to public health services
D)None of the above

Question 21

One of the main objective of Bharat Nirman is

A)Provide housing facilities to the rural areas
B)Improving the nutritional status of children
C)e-governance
D)None of the above

Question 22

One of the main objective of Start Up India is

A)Provide financial support to the farmers
B)Enhance livelihood security in rural areas
C)Build a strong ecosystem for promoting innovation
D)None of the above

Question 23

One of the main objective ofthe National Rural Health Mission is

A)Provide nutritional support to children
B)Decrease the infant mortality rate
C)To make healthy relationships with worldwide nations
D)None of the above

Question 24

The objective of National Food Security Mission is:

A)Increase production through area expansion and productivity
B)Improve the nutritional status of school-age children nationwide
C)Prevent and control communicable and non-communicable diseases
D)None of the above

Question 25

The objective of Sarva Shiksha Abhiyan is

A)Encourage poor children, belonging to disadvantaged sections, to attend school
B)Provide quality elementary education with community involvement
C)Provide nutritional support to children
D)None of the above