Deck 3: Mass Media and Journalism in India

Question 1

ASCI stand for …………………………

A)advertising standards council of india
B)advertising scheme council of india
C)advertising system corporation of india
D)accounting system council of india

Answer 1

advertising standards council of india

Question 2

The DAVP (Directorate of Advertising and Visual Publicity) is headed by a ………

A)president
B)chaiman
C)minister
D)director general

Answer 2

director general

Question 3

K.P. Kesava Menon is the Founder editor of ?

A)puschimodayam
B)deepika
C)mathrubhumi
D)kerala kaumudhi

Answer 3

mathrubhumi

Question 4

The official Newspaper of BJP Kerala unit is?

A)kesari
B)samna
C)janmabhoomi
D)viveka

Question 5

____________was India's first Multi Lingual News Agency

A)pti
B)uni
C)samachar bharati
D)hindustan samachar

Question 6

India and Easter Newspaper Society (IENS) now known as?

A)north eastern newspaper society
B)indian Newspaper society
C)press information bureau
D)national newspaper society

Question 7

IFWJ stands for…………………?

A)indian federation of working journalists
B)international federation of working journalists
C)intercontinental federation of working journalists
D)none of these

Question 8

Byline Means ……………………..

A)text accompanying a photograph
B)name of the author
C)place & date
D)edition of the Newspaper

Question 9

The process of filtering a messages from source to receiver is……………

A)filtering
B)refining
C)framing
D)gate keeping

Question 10

Tabloid refers to---?

A)Newspaper half the size of a broad sheet
B)periodicals
C)table magazines
D)house journals

Question 11

News reporting that sensationalise or over emplacing soft writing, which is decided by some editors is means as……………………….

A)sensational journalism
B)black journalism
C)criminal journalism
D)yellow journalism

Question 12

When did AIR (All India Radio) come under the department of Information and Broadcasting?

A)oct 24, 1941
B)sept 3, 1940
C)march 2, 1950
D)dec 7, 1956

Question 13

Which among the following is not a feature of Mass Media?

A)transcient
B)universal access
C)narrow scope
D)gatekeeping

Question 14

Indian Institute of Mass Communication (11 MC) is located at

A)bombay
B)bengalore
C)kolkatta
D)newdelhi

Question 15

What is "Reuters"?

A)the first journal in south east asia
B)a british based news blong
C)an economy based blog.
D)internet technology chip

Question 16

Which among the following pair is not correctly matched?

A)the hindu - siddharth varadarajan
B)india today - arnab goswami
C)outlook - krishnakumar
D)the week - philip mathew

Question 17

In DAB, what does the letter 'A' stand for?

A)asterisk
B)audio
C)antenna
D)automatic

Question 18

'Rotoscoping' is associated with?

A)animation
B)robotics
C)new media
D)television

Question 19

The process of improving the visibility of a webpage/website in a search engine is called?

A)referral marketing
B)affliation
C)search engine optimization
D)social media marketing

Question 20

The scholar who coined the expression - 'The Medium is the Message" is well renown for his concept of "Global Village".

A)albert bandura
B)marshall mcluhan
C)leode genero
D)wilbur schram

Question 21

Prannoy Roy is associated with which among the following media?

A)cnbc
B)sakshi t v
C)ndtv
D)ibn lok mat

Question 22

Indian Foundation for Public Relations education and Research (IFPR) is based

A)new delhi
B)imphal
C)bombay
D)hyderabad

Question 23

IPRA's (International Public Relations Association) code of Athens was adopted in the year?

A)1970
B)1962
C)1988
D)1965