Question 1

Which year was FERA liberalized?&#10;A)2020&#10;B)2008&#10;C)1993&#10;D)1901

Accepted Answer

FERA (Foreign Exchange Regulation Act) was liberalized in 1993, leading to the introduction of FEMA (Foreign Exchange Management Act) in 1999 to replace it.

Question 2

Which of the following does fall within the jurisdiction of MRTP Commission ?&#10;A)Prohibition of unfair trade practices&#10;B)Opening up of economy to the world by attaining international competitiveness&#10;C)Reducing number of reserved industries&#10;D)Free determination of interest rates

Accepted Answer

The MRTP (Monopolies and Restrictive Trade Practices) Commission was established to prevent monopolistic, restrictive, and unfair trade practices. Prohibition of unfair trade practices falls directly within its jurisdiction, aiming to ensure fair competition and protect consumer interests.

Question 3

Privatization of public sector undertakings by selling of parts of the equity of the PSU to the private sector is known as&#8230;&#8230;&#8230;&#8230;&#8230;&#10;A)Disinvestment&#10;B)Outsourcing&#10;C)Tax reforms&#10;D)Foreign exchange reforms

Accepted Answer

Disinvestment refers to the process of selling off parts of the equity of a Public Sector Undertaking (PSU) to private sector entities, thereby reducing the government's stake in these companies.

Question 4

Investment made by MNCs are termed as:&#10;A)Indigenous investments&#10;B)Foreign Investments&#10;C)Entrepreneur's investments&#10;D)International Investments

Accepted Answer

Investment made by MNCs (Multinational Corporations) in a country other than their home country is termed as Foreign Investments.

Question 5

Tax on imports is an example of:&#10;A)Terms of trade&#10;B)Collateral&#10;C)Trade Barriers&#10;D)Foreign Trade

Accepted Answer

Tax on imports is a form of trade barrier, as it is used to restrict or limit the volume of imports through making foreign goods more expensive, thereby protecting domestic industries.

Question 6

Liberalisation made consumers in India&#10;A)Super savers&#10;B)Careless spenders&#10;C)Cautious spenders&#10;D)Bigger spenders

Accepted Answer

Liberalisation in India, which began in 1991, led to the opening up of the Indian economy to foreign investments and products. This increased the availability of a wide range of goods and services, leading consumers to spend more, thus making them bigger spenders.

Question 7

Liberalisation made a shift from a seller's market to:&#10;A)Advertiser's market&#10;B)Buyer's market&#10;C)Restrictive market&#10;D)Monopoly market

Accepted Answer

Liberalisation reduced government control over the economy, allowing for increased competition and giving consumers more power. This shift from a seller's market, where sellers had more control over prices and availability, to a buyer's market, where consumers have more choice and bargaining power.

Question 8

Creating innovative and new ideas, identifying customers benefit, selecting specific appeals for advertisements are the part of _____&#10;A)Message strategy&#10;B)Message execution&#10;C)Selecting media&#10;D)Measuring communication

Accepted Answer

Message strategy involves creating innovative and new ideas, identifying how customers will benefit, and selecting specific appeals for advertisements to effectively communicate the intended message to the target audience.

Question 9

Environmental analysis includes ____&#10;A)Ideologies&#10;B)Geographical, economical, political&#10;C)Scriptures&#10;D)Marketing & finance

Accepted Answer

Environmental analysis includes geographical, economical, and political factors.

Question 10

LPG stands for _____&#10;A)Liberalisation privatisation globalisation&#10;B)Liberty private glocal&#10;C)Liberal privacy globalization&#10;D)Liberation private global

Accepted Answer

LPG stands for Liberalisation, Privatisation, and Globalisation, which are economic policies aimed at making an economy more market-oriented and increasing its openness to trade and investment.

Question 11

The particular P in social marketing that refers to collection of funds and donations is:&#10;A)Paid marketing&#10;B)Public Relations&#10;C)Politics&#10;D)Purse strings

Accepted Answer

The answer of The particular P in social marketing that...

Question 12

The particular P that refers to providing mental guidelines for future behaviour of the people in social marketing is:&#10;A)Policy&#10;B)Public method&#10;C)Promotion&#10;D)Psychographics

Accepted Answer

The answer of The particular P that refers to providing...

Question 13

The budget calculated for any social marketing activity in as money or man hours investment is termed as:&#10;A)Product cost&#10;B)Price&#10;C)Policy&#10;D)Paid event

Accepted Answer

The answer of The budget calculated for any social marketing...

Question 14

In social marketing the Place element refers to:&#10;A)Distribution system&#10;B)Location&#10;C)Destination of the event&#10;D)Location of the company

Accepted Answer

The answer of In social marketing the Place element refers...

Question 15

An event dealing with 'prevention of drug abuse' done by a company is a part of:&#10;A)Social Marketing&#10;B)Social branding&#10;C)Brand promotion&#10;D)Direct Marketing

Accepted Answer

The answer of An event dealing with 'prevention of drug...

Question 16

The advertisement which believes in the ideology that good ads are good ads but bad ads are better_______&#10;A)Controversial advertisement&#10;B)Public serving advertisement&#10;C)High risk advertising&#10;D)Low risk advertisement

Accepted Answer

The answer of The advertisement which believes in the ideology...

Question 17

Three common advertising appeals include ________&#10;A)Objectivity. Frequency, Timeliness&#10;B)Fear, Sex & Humour&#10;C)Guilt, ego , enrichment&#10;D)Possessiveness, pride & social status

Accepted Answer

The answer of Three common advertising appeals include ________&#10;A)Objectivity. Frequency,...

Question 18

Usually in Indian advertisement men are shown as __________&#10;A)Strong Independent&#10;B)Dependent&#10;C)Weak & Dependent&#10;D)Submissive

Accepted Answer

The answer of Usually in Indian advertisement men are shown...

Question 19

Direct mails means writing to customers_____&#10;A)Directly&#10;B)Indirectly&#10;C)legally&#10;D)Non personally

Accepted Answer

The answer of Direct mails means writing to customers_____&#10;A)Directly&#10;B)Indirectly&#10;C)legally&#10;D)Non personally...

Question 20

____ advertising is to be done to create good company image in the minds of consumer and the general public.&#10;A)Negative advertising&#10;B)Social responsibility advertising&#10;C)Comparative advertising&#10;D)Fear advertising

Accepted Answer

The answer of ____ advertising is to be done to...

Question 21

According to Oxford Dictionary the word 'to advertise' means_____&#10;A)To describe product&#10;B)To make generally or publicly known&#10;C)To build image&#10;D)To make people think

Accepted Answer

The answer of According to Oxford Dictionary the word 'to...

Question 22

Full form of PPC is&#10;A)Pay-per-click advertising&#10;B)Point per customer&#10;C)Point pay customer&#10;D)Paid Point calculation

Accepted Answer

The answer of Full form of PPC is&#10;A)Pay-per-click advertising&#10;B)Point per...

Question 23

Full form of SEO is&#10;A)Search engine optimization&#10;B)Separate engaging order&#10;C)Social engagement optimization&#10;D)Social Engine operations

Accepted Answer

The answer of Full form of SEO is&#10;A)Search engine optimization&#10;B)Separate...

Question 24

Full form of SEM is:&#10;A)Special Engagement Marketing&#10;B)Social Engine marketing&#10;C)Search engine marketing&#10;D)Social Engineering Market

Accepted Answer

The answer of Full form of SEM is:&#10;A)Special Engagement Marketing&#10;B)Social...

Deck 4: Marketing and Economics