Question 1

What is advertising?&#10;A)Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.&#10;B)It is a variety of short-term incentives to encourage trial or purchase of a product or service.&#10;C)any paid form of non-personal promotion of products or services by an identified sponsor.&#10;D)A variety of programs directed toward improving the relationship between the organisation and the public.

Accepted Answer

Advertising is defined as any paid form of non-personal promotion of products or services by an identified sponsor. This distinguishes it from personal selling (face-to-face interaction), sales promotions (short-term incentives), and public relations (improving organization-public relationships).

Question 2

What is public relations?&#10;A)Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.&#10;B)It is a variety of short-term incentives to encourage trial or purchase of a product or service.&#10;C)any paid form of non-personal promotion of products or services by an identified sponsor.&#10;D)A variety of programs directed toward improving the relationship between the organisation and the public.

Accepted Answer

Public relations involves strategies and programs designed to manage the public perception and improve the relationship between an organization and its various publics (customers, employees, stakeholders, etc.). It is not directly about sales, incentives, or paid promotions, but rather about creating a positive image and managing communication.

Question 3

What is personal selling?&#10;A)Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.&#10;B)It is a variety of short-term incentives to encourage trial or purchase of a product or service.&#10;C)any paid form of non-personal promotion of products or services by an identified sponsor.&#10;D)A variety of programs directed toward improving the relationship between the organisation and the public.

Accepted Answer

Personal selling involves direct, face-to-face interaction between salespeople and prospective buyers, aiming to persuade the buyer to make a purchase. This method is characterized by presentations, answering questions, and taking orders directly from the customer.

Question 4

What is sales promotion?&#10;A)Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.&#10;B)It is a variety of short-term incentives to encourage trial or purchase of a product or service.&#10;C)any paid form of non-personal promotion of products or services by an identified sponsor.&#10;D)A variety of programs directed toward improving the relationship between the organisation and the public.

Accepted Answer

Sales promotion involves short-term incentives aimed at encouraging the purchase or sale of a product or service.

Question 5

What is direct marketing?&#10;A)It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.&#10;B)It is a variety of short-term incentives to encourage trial or purchase of a product or service.&#10;C)any paid form of non-personal promotion of products or services by an identified sponsor.&#10;D)A variety of programs directed toward improving the relationship between the organisation and the public.

Accepted Answer

Direct marketing involves direct communication with customers or prospects through various channels like mail, telephone, fax, email, or internet, aiming for a response or dialogue.

Question 6

What are events and experiences?&#10;A)It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.&#10;B)These are company sponsored activities and programs designed to create brand-related interactions with customers.&#10;C)any paid form of non-personal promotion of products or services by an identified sponsor.&#10;D)A variety of programs directed toward improving the relationship between the organisation and the public.

Accepted Answer

Events and experiences refer to activities and programs initiated by companies to engage customers directly and create memorable interactions related to the brand. This can include events like product launches, interactive brand experiences, and customer appreciation events, all designed to foster a deeper connection between the brand and its customers.

Question 7

What is social media marketing?&#10;A)It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.&#10;B)These are company sponsored activities and programs designed to create brand-related interactions with customers.&#10;C)any paid form of non-personal promotion of products or services by an identified sponsor.&#10;D)It refers to the process of promoting business or websites through social media channels.

Accepted Answer

Social media marketing specifically refers to the process of gaining traffic or attention through social media sites, making option D the correct answer. It involves creating content that is tailored for each social media platform to drive user engagement and sharing.

Question 8

What is mobile marketing?&#10;A)It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.&#10;B)These are company sponsored activities and programs designed to create brand-related interactions with customers.&#10;C)It involves communicating with the consumer via a mobile device, either to send a simple marketing message, to introduce them to a new participation-based campaign or to allow them to visit a mobile website.&#10;D)It refers to the process of promoting business or websites through social media channels.

Accepted Answer

Mobile marketing specifically refers to the practice of marketing through mobile devices, such as smartphones and tablets, by sending messages, introducing campaigns, or directing users to mobile websites.

Question 9

Which of the following is more of personal medium of advertisement?&#10;A)Internet Advertisement&#10;B)Broadcast Media&#10;C)Direct Mail Advertising&#10;D)Print Media

Accepted Answer

Direct Mail Advertising is considered a more personal medium of advertisement because it allows marketers to send tailored messages directly to individuals, often using personal information to customize the message.

Question 10

If a company wants to build a good &#34;corporate image,&#34; it will probably use which of the following marketing communications mix tools?&#10;A)advertising&#10;B)public relations&#10;C)direct marketing&#10;D)sales promotion

Accepted Answer

Public relations is primarily focused on building and maintaining a positive corporate image and managing the company's reputation.

Question 11

Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?&#10;A)advertising&#10;B)personal selling&#10;C)public relations&#10;D)sales promotion

Accepted Answer

The answer of Which of the following promotional forms is...

Question 12

Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?&#10;A)Push strategy&#10;B)Pull strategy&#10;C)Blocking strategy&#10;D)Integrated strategy

Accepted Answer

The answer of Which of the following strategies is usually...

Question 13

Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?&#10;A)Push strategy&#10;B)Pull strategy&#10;C)Blocking strategy&#10;D)Integrated strategy

Accepted Answer

The answer of Which of the following strategies is usually...

Question 14

The first step in developing an advertising program should be to:&#10;A)Set advertising objectives.&#10;B)Set the advertising budget.&#10;C)Evaluate advertising campaigns.&#10;D)Develop advertising strategy.

Accepted Answer

The answer of The first step in developing an advertising...

Question 15

Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?&#10;A)to inform&#10;B)to persuade&#10;C)to remind&#10;D)to make profits

Accepted Answer

The answer of Which of the following WOULD NOT be...

Question 16

__________ is used heavily when introducing a new product category&#10;A)Persuasive advertising&#10;B)Inferential advertising&#10;C)Reminder advertising&#10;D)Informative advertising

Accepted Answer

The answer of __________ is used heavily when introducing a...

Question 17

Keeping consumers thinking about the product is the objective for which type of advertising?&#10;A)Informative advertising.&#10;B)Psychological advertising.&#10;C)Reminder advertising.&#10;D)Persuasive advertising.

Accepted Answer

The answer of Keeping consumers thinking about the product is...

Question 18

_____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level&#10;A)advertisement media&#10;B)advertisement copy&#10;C)advertising layout&#10;D)teaser advertisements

Accepted Answer

The answer of _____are vehicles or channels through which the...

Question 19

The central theme of an advertisement that motivates the consumer to make a purchase decision is?&#10;A)Advertising appeal&#10;B)Advertisement script&#10;C)Slogan&#10;D)Headline

Accepted Answer

The answer of The central theme of an advertisement that...

Deck 5: Marketing Communications Mix and Advertising Objectives