Deck 6: Advertising and Promotions

Question 1

Which among the following is not an essential of advertising appeal?

A)It must be conceptually sound
B)It must be interesting
C)It must be economical
D)It must be complete

Answer 1

It must be economical

Question 2

The content and context of a message contained in an advertisement is called?

A)Ad copy
B)Script
C)Body
D)Advertising appeal

Answer 2

Ad copy

Question 3

The large volume of advertising in a society is known as ____

A)Advertising clutter
B)Deception
C)Mass advertising
D)Large scale advertising

Answer 3

Advertising clutter

Question 4

It is criticized that advertising causes people to give too much importance to _______

A)Fashion
B)Material goods
C)Cost of product
D)Standard of living

Question 5

Showing the product in a picture as being bigger than it actually is an example of

A)Deception
B)Subliminal Ads
C)Obscene ads
D)Challenging

Question 6

Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights

A)Advertising clutter
B)Corporate Social Responsibility
C)Advertising revolution
D)Mass advertising

Question 7

Benetton 'Unhate' ad campaign, featuring world leaders kissing is a case of ____

A)Subliminal ads
B)Misleading
C)Obscene
D)Appealing

Question 8

Axe body spray ads are examples of _____

A)Subliminal ads
B)Misleading
C)Obscene
D)Appealing

Question 9

Advertising is an important source of revenue to ____

A)Advertisers
B)Public
C)Media
D)Government

Question 10

Advertisement aims at _________

A)Product selling
B)Marketing
C)Customer relations
D)Mass communication

Question 11

______ is a non-paid form of promotion

A)Advertising
B)Direct Marketing
C)Sales Promotion
D)Publicity

Question 12

________ is the oral communication with potential buyers of a product with the intention of making a sale.

A)Personal Selling
B)Direct Marketing
C)Sales Promotion
D)Publicity

Question 13

AIDA stands for Awareness, ______, Desire and _____.

A)Interest; Action
B)Idea; Approach
C)Intensity; Appeal
D)Involvement; Appeal

Question 14

A consumer contest is an example of _____.

A)Personal Selling
B)Direct Marketing
C)Sales Promotion
D)Publicity

Question 15

The _______________ is the foundation of any advertising or marketing campaign.

A)Research
B)Target Segmentation
C)Creative Brief
D)Media Planning

Question 16

Advertising is affected by ________ forces

A)PESTEL
B)AIDA
C)Need
D)Super Human

Question 17

Any device or word that identifies the origin of the product, the manufacturer details etc is known as

A)Trade Name
B)Brand Name
C)Trade Mark
D)Identity

Question 18

A corporate unit may provide equipment for a famous sportsperson or sports team in exchange for ________

A)Advertising
B)Brand Promotion
C)Brand Placement
D)Brand Management

Question 19

For making advertisements more effective, the manufacturers improve _____________and launch new products.

A)Existing Products
B)Advertising Style
C)Marketing Channels
D)Sponsors