Question 1

Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of&#10;A)Selecting Media&#10;B)Media Strategy&#10;C)Media Execution&#10;D)Measuring communication

Accepted Answer

Selecting Media&#10;

Question 2

Advertising for __________________ is not allowed.&#10;A)Cigarettes&#10;B)Washing Powder&#10;C)Sanitisers&#10;D)Sanitary Napkins

Accepted Answer

Advertising for cigarettes is not allowed due to health concerns and regulations aimed at reducing smoking rates and protecting public health.

Question 3

Advertisement is a type of ________________________.&#10;A)Outdoor Marketing&#10;B)Indirect Marketing&#10;C)Share Marketing&#10;D)Transaction Marketing

Accepted Answer

Advertisement is considered a form of indirect marketing because it does not involve direct communication between the company and the consumer. Instead, it uses media to convey messages to a wide audience.

Question 4

From the perspective of sales, advertisements are required for&#10;A)Profits&#10;B)Loss&#10;C)Increasing Sales&#10;D)Decreasing Sales

Accepted Answer

Advertisements are primarily used to increase sales by promoting products or services to potential customers.

Question 5

A detergent that advertises how clean it gets clothes is appealing to the ___________________ consumer need&#10;A)Functional&#10;B)Symbolic&#10;C)Biological&#10;D)Utilitarian

Accepted Answer

Functional needs are those that relate to the basic function of a product. In this case, the detergent's function is to clean clothes, so the advertisement is appealing to the consumer's functional need for a clean product.

Question 6

A marketing document that summarizes the current state of the marketplace as it relates to a specific brand.&#10;A)Brand&#10;B)Positioning&#10;C)Situation Analysis&#10;D)Media Strategy

Accepted Answer

A Situation Analysis is a marketing document that provides an overview of the current market conditions, how they relate to a specific brand, and identifies opportunities and challenges within the market. It helps in understanding the brand's current position relative to competitors and the overall market environment.

Question 7

&#34;Marcom&#34; stands for:&#10;A)Marketing and Advertising Communication&#10;B)Advertising and Marketing Communication&#10;C)Media and Advertising Communication&#10;D)Advertising and Media Communication

Accepted Answer

Marcom stands for "Marketing and Advertising Communication," which encompasses all the messages and media used to communicate with the market.

Question 8

Floor stands, shelf-talkers, dump bins, and door signs are types of what kind of advertising?&#10;A)POP&#10;B)Interactive Advertising&#10;C)Online Advertising&#10;D)Pop Up Advertising

Accepted Answer

These are all examples of Point of Purchase (POP) advertising, which is designed to catch a customer's attention at the place and time of purchase.

Question 9

___________ is paid communication to promote a product, service, brand or cause through the media.&#10;A)PR&#10;B)Advertising&#10;C)Media&#10;D)Marketing

Accepted Answer

Advertising is the correct answer because it specifically refers to paid communication efforts intended to promote products, services, brands, or causes through various media channels.

Question 10

Advertising is a form of.... intended to persuade an audience to purchase a product or services&#10;A)Communication&#10;B)Sales&#10;C)Market Planning&#10;D)Revenue Planning

Accepted Answer

Advertising is primarily a form of communication used to inform or persuade an audience to make a purchase decision regarding products or services.

Question 11

The following Logo and Tagline refere to:&#10;&#10;-I'm loving it.&#10;A)HP&#10;B)Coca Cola&#10;C)McDonald's&#10;D)Wal Mart

Accepted Answer

The answer of The following Logo and Tagline refere to:&#10;&#10;-I'm...

Question 12

The following Logo and Tagline refere to:&#10;&#10;-Like a good neighbor, ___________ is there.&#10;A)Allstate&#10;B)Prudential&#10;C)Geiko&#10;D)State Farm

Accepted Answer

The answer of The following Logo and Tagline refere to:&#10;&#10;-Like...

Question 13

The following Logo and Tagline refere to:&#10;&#10;-Just do it!&#10;A)Nike&#10;B)Adidas&#10;C)Reebok&#10;D)Goodyear

Accepted Answer

The answer of The following Logo and Tagline refere to:&#10;&#10;-Just...

Question 14

The following Logo and Tagline refere to:&#10;&#10;-Strong enough for a man, made for a woman.&#10;A)Degree&#10;B)Secret&#10;C)Mitchum&#10;D)Old Spice

Accepted Answer

The answer of The following Logo and Tagline refere to:&#10;&#10;-Strong...

Question 15

The following Logo and Tagline refere to:&#10;&#10;-Melt in your mouth, not in your hand.&#10;A)Hersheys&#10;B)M & M's&#10;C)Reese's&#10;D)Milky Way

Accepted Answer

The answer of The following Logo and Tagline refere to:&#10;&#10;-Melt...

Question 16

The following Logo and Tagline refere to:&#10;&#10;-Snap, crackle, pop.&#10;A)Frosted Flakes&#10;B)Cinnamon Toast Crunch&#10;C)Cheerios&#10;D)Rice Crispies

Accepted Answer

The answer of The following Logo and Tagline refere to:&#10;&#10;-Snap,...

Question 17

The following Logo and Tagline refere to:&#10;&#10;-When you care enough to send the very best.&#10;A)FTD Flowers&#10;B)FedEX&#10;C)Hallmark&#10;D)UPS

Accepted Answer

The answer of The following Logo and Tagline refere to:&#10;&#10;-When...

Question 18

The following Logo and Tagline refere to:&#10;&#10;-Zoom. Zoom. Zoom.&#10;A)Mazda&#10;B)Toyota&#10;C)Subaru&#10;D)Kia

Accepted Answer

The answer of The following Logo and Tagline refere to:&#10;&#10;-Zoom....

Question 19

The following Logo and Tagline refere to:&#10;&#10;-Maybe she's born with it, maybe it's _________.&#10;A)Degree&#10;B)Revlon&#10;C)Maybelline&#10;D)Maxim

Accepted Answer

The answer of The following Logo and Tagline refere to:&#10;&#10;-Maybe...

Question 20

The following Logo and Tagline refere to:&#10;&#10;-Betcha can't eat just one.&#10;A)Lay's&#10;B)Fritos&#10;C)Doritos&#10;D)Grippos

Accepted Answer

The answer of The following Logo and Tagline refere to:&#10;&#10;-Betcha...

Question 21

The following Logo and Tagline refere to:&#10;&#10;-Eat fresh.&#10;A)Panera&#10;B)Subway&#10;C)Quiznos&#10;D)Jimmy John's

Accepted Answer

The answer of The following Logo and Tagline refere to:&#10;&#10;-Eat...

Question 22

The following Logo and Tagline refere to:&#10;&#10;-There are some things money can't buy, for everything else there's ______.&#10;A)Visa&#10;B)American Express&#10;C)Mastercard&#10;D)Discover

Accepted Answer

The answer of The following Logo and Tagline refere to:&#10;&#10;-There...

Deck 7: Advertising and Marketing Slogans and Strategies