Deck 6: Advertising and Marketing Terminology

Question 1

Skilled craftsman placed their individual marks on goods vessels, pottery, leather goods etc, is called___________

A) Image
B) Trade Mark
C) Sign
D) Icon

Answer 1

Trade Mark

Question 2

________are established to influence government policy, corporate policy or public opinion.

A) Marketing Group
B) Persuasive Group
C) Lobby Group
D) Agenda setting Group

Answer 2

Lobby Group

Question 3

________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.

A) Matching ad
B) In-text ad
C) Match key ad
D) Key text ad

Answer 3

In-text ad

Question 4

_______is the measure of the degree of brain activity that can be used to asses a person's reactions to an ad.

A) Response activity
B) Reaction activity
C) Consumer assessment
D) Alpha Activity

Question 5

________is a specialized field of marketing research that determines an ad's effectiveness based on consumer responses, feedback, and behavior

A) Copy tasting
B) Copy testing
C) Feedback analysis
D) Response Analysis

Question 6

A copywriter is a person who,

A) Writing text for an ad
B) Copying text from other ads
C) Editing the raw text
D) Making an ad meaningful

Question 7

_________is a demographic description of the people or house- holds that are prospects for a product or service.

A) Consumer data
B) Consumer profile
C) Sampling Process
D) Consumer Impression

Question 8

Cool hunters are the marketing professionals who make observations and predictions in changes of,

A) The market
B) The Consumers
C) Advertising trends
D) New or existing cultural trends

Question 9

_______is an advertising strategy in which low-cost unconventional means are utilized to convey or promote a product or an idea.

A) Guerrilla Marketing
B) Alternate Marketing
C) Bandwagon
D) Heartstrings

Question 10

Mobile marketing means;

A) Marketing on or with a mobile device
B) Using any mobile medium as a means of marketing communication
C) Marketing activity conducted through a ubiquitous network
D) All of the above

Question 11

Unwanted e-mail advertisings are categorized as,

A) Viruses
B) Malwares
C) Spams
D) Threats

Question 12

An online banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.

A) Trick banner Ad
B) Spam Ad
C) Banner Ad
D) Persuasive Ad

Question 13

Advertising offers a reason to buy, sales promotion offers a/an _________ to buy.

A) Inclination
B) Motive
C) Competitive advantage
D) Incentive

Question 14

__________ or out of home advertising is a broad category including many creative and unexpected forms to grab

A) Billboard advertising
B) TV advertising
C) Place advertising
D) Point of purchase advertising

Question 15

A new window which opens in front of the current one, displaying an advertisement is a,

A) Pop-up ad
B) Tricky banner ad
C) Floating ad
D) Expanding ad

Question 16

All of the following are factors that affect budget decisions except:

A) Market share
B) Stage in product life cycle
C) Product pricing
D) Competition

Question 17

POP advertising include ads on the following except:

A) Shopping carts
B) Shelves
C) Magazines
D) Cart straps

Question 18

The selection of appropriate media is based upon which of the following factors?

A) Nature of the product
B) Media habits of target consumers
C) Cost
D) All of the above

Question 19

Political campaigns are generally examples of:

A) Cause marketing
B) Organization marketing
C) Event marketing
D) Person marketing

Question 20

An online ad which moves across the user's screen or floats above the content is,

A) Pop-up Ad
B) Banner Ad
C) Expanding Ad
D) Floating ad