Deck 12: Various Aspects of Financial Advertising and Marketing

Question 1

Major changes have taken place in financial advertising due to ________________

A)Lifestyle change
B)Change in economy
C)Liberalization Policy
D)Public

Answer 1

Liberalization Policy

Question 2

____________ is one of the example campaigns of Industrial Advertising

A)Global India
B)Swachh Bharat
C)Vande Bharat
D)Skill India

Answer 2

Skill India

Question 3

Consumer advertising is advertising that is directed and future for domestic markets such as_____

A)Individuals and families
B)Producers
C)Wholesaler
D)Companies

Answer 3

Individuals and families

Question 4

Advertising a public interest program has ____impact on society.

A)Negative
B)Positive social
C)Negative social
D)No impact

Question 5

The sale of any definite ____ is the not concern of retailer.

A)Product
B)Service
C)Brand
D)Site

Question 6

Industrial advertising is also known as____ advertising.

A)Business to consumer
B)Business to government
C)Business to dealers
D)Business to business

Question 7

____advertising is to be done to create good company image in the minds of consumer and the general public.

A)Negative advertising
B)Social responsibility advertising
C)Comparative advertising
D)Fear advertising

Question 8

Secured loan is one in which you get loan against an____ you possess.

A)Liability
B)Debt
C)Asset
D)Income

Question 9

Banks in India have ____types of deposit accounts.

A)Two
B)Four
C)Five
D)Six

Question 10

Open-Ended loans are loans in which you can take loans____

A)Several times
B)Two times
C)Fixed time
D)Three times

Question 11

Using authentic a fact is _______advertising.

A)Fear advertising
B)Plain folk advertising
C)Attack advertising
D)Evidence advertising

Question 12

_____ is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers.

A)Online advertising
B)Television advertising
C)Radio advertising
D)Newspaper advertising

Question 13

______describes advertising in a medium such as a newspaper, magazine, or trade journal.

A)Online advertising
B)Television advertising
C)Press advertising
D)Digital advertising

Question 14

When advertising is made through newspapers, magazines, radio, TV programmes etc. so that people can get the message at home is known as______ advertising

A)Indoor
B)Outdoor
C)Direct
D)Display

Question 15

B2B social media marketing encourages_____

A)Producers
B)Promoters
C)Directors
D)Retailers

Question 16

The aim of retail advertiser differs from that of______

A)State advertiser
B)Manufacturer
C)District advertiser
D)National advertiser

Question 17

Outdoor advertising involves the use of _____

A)Sign and billboards
B)Newspaper
C)Magazines
D)Radio

Question 18

Which of the following is not type of loan advertised by Indian Financial Companies.

A)Personal loan
B)Home loan
C)Car loan
D)Tax loan

Question 19

_____ is the example of Indian Government and Financial Advertising.

A)Life Insurance advertising
B)Health Insurance advertising
C)Pradhan Mantri Jan-Dhan Yojna
D)Home loan advertising

Question 20

Electronic Media is also known as ____media

A)Print
B)Broadcast
C)Social
D)Audio

Question 21

_____ is quite similar to booklet in physical make up except that it is larger and presents wider variety of items.

A)Catalogue
B)Booklets
C)Price List
D)Sales Letters

Question 22

____are attractively decorated to draw attention of people.

A)Newspaper
B)Magazines
C)Personal Letters
D)Window Display

Question 23

Industrial Advertising caters to a _____________ target audience

A)large
B)substantial
C)niche
D)wide

Question 24

LIC advertisements are an example of ________________ advertising.

A)Consumer
B)Political
C)Financial
D)Retail

Question 25

Disadvantages of Digital Marketing.

A)Global Reach
B)Lower cost
C)Improved conversation rates
D)Privacy Issues

Question 26

What is not true about digital marketing?

A)Digital marketing is any form of marketing products or services that involves electronic devices.
B)Digital marketing can be done online
C)Digital marketing cannot be done online
D)Digital marketing is often referred to as online marketing, internet marketing or web marketing.

Question 27

It includes both paid search results and organic search results

A)Search Engine Result
B)Search Engine Marketing
C)Cost Per Click
D)Search Analytics