Deck 3: Marketing and Product Development

Question 1

buying relevant keyword and Paid search marketing is about bidding

A)True
B)False
C)May be
D)May not

Answer 1

True

Question 2

People who had earlier visited the site is __________ Customising advertisement to.

A)Search retargeting
B)Contextual marketing
C)Remarketing
D)None

Answer 2

Remarketing

Question 3

This aims at influencing users who have begun their research on search engines, but not needed that they have visited a brand site.

A)Contextual marketing
B)Search retargeting
C)Remarketing
D)Both a&b

Answer 3

Search retargeting

Question 4

Which platform can be used by advertisers and purchase ad impressions across ad exchanges?

A)demand-side platform
B)supply side platform
C)Ad network
D)None

Question 5

Real-time bidding is a form of programmatic buying

A)True
B)False
C)Partially True
D)None

Question 6

Which capabilities are offered by Web Content Management Tools?

A)Centralized version control
B)Simplification through templates
C)Integration with enterprise applications
D)all

Question 7

Which design approaches help in building sites that are optimized for various screen sizes?

A)Mobile optimized design
B)Responsive web design
C)Progressive enhancement
D)Adaptive web design

Question 8

Site designing for mobile is very similar to the web.

A)True
B)False
C)May be
D)May not

Question 9

Profits related to a new product in its introductory stage of profit related to new product

A)negative
B)positive
C)higher
D)declining

Question 10

____________classified by decoding, feedback, encoding and response are together in communication process.

A)communication tools
B)communication channels
C)communication parties
D)communication function

Question 11

Product development comes from_________ source of idea.

A)internal sources
B)external sources
C)product extension
D)both a and b

Question 12

which Products like as "VHS tapes"

A)product classes
B)branding
C)product forms
D)product perception

Question 13

___________Procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called

A)Leading
B)online
C)Buz
D)none of the above

Question 14

customer is _________, If customer's expectations and products performance matches

A)satisfied
B)dissatisfied
C)delighted
D)none of these

Question 15

Stages such as conviction stage, liking stage, preference stage, and actual purchase stage are all of the process called

A)channeling
B)buyer readiness
C)channel designing
D)strategic

Question 16

When the new developed product concept is tested, the next immediate step is to

A)market strategy
B)a testing technique
C)intermediaries
D)logistic network

Question 17

____________communication process, receiver and sender are classified as

A)functions
B)parties
C)tools
D)channels

Question 18

stage in which purchase intention is transformed in to purchase decision is called

A)need recognition
B)information search
C)purchase decision
D)both b and c

Question 19

media and message are considered as_____________ in communication process

A)tools
B)channels
C)functions
D)parties

Question 20

A detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as

A)concept
B)phase
C)screening
D)raw-material screening