Deck 6: Retail Store Attractions and Strategies

Question 1

..... attractions for customers in a retail store

A)fixtures
B)floor
C)transportation
D)salesforce

Answer 1

fixtures

Question 2

A retailer select a site such as,......

A)he should get return on investment
B)run business successfully
C)maximum sale
D)all the above

Answer 2

all the above

Question 3

Purchasing products occasionally is,........ Factor

A)geography
B)demography
C)behavioural
D)none of these

Answer 3

behavioural

Question 4

Income is .....,factor of segmentation

A)geography
B)demography
C)behavioural
D)none of these

Question 5

Segmentation reduces unecessary........ of the organization

A)expenses
B)efforts
C)production
D)all the above

Question 6

Which element identifies the strategic factors that determine the future of a firm?

A)evaluation and control.
B)environmental scanning.
C)strategy formulation.
D)strategy implementation.

Question 7

. In which of the following pricing approaches is pricing based on consumer demand?

A)functional approach.
B)business approach.
C)market approach.
D)innovative approach.

Question 8

. Consumer do their own picking, pay in cash and carry the merchandise away A.

A)tomated vending
B)super market
C)the cash and carry
D)direct response retail

Question 9

At what stage is the threat from competitors at its peak in an industry?

A)growth stage.
B)embryonic stage.
C)mature stage.
D)shakeout stage

Question 10

The word "retail" has been derived from which word?

A)Latine
B)French
C)Greek
D)Persian

Question 11

Who is the last link in the chain connecting the producer and customer ?

A)wholesaler
B)agent
C)retailer
D)storekeeper

Question 12

Internet marketing and telemarketing are the recent trends in ……….. business

A)retail
B)wholesale
C)conventional
D)manufacturing

Question 13

MRP stands for.

A)minimum retail price
B)maximum retail price
C)minimum rate of profit
D)maximum rate of profit

Question 14

Multiple shops are also known as -

A)self service stores
B)chain stores
C)shopping by post
D)departmental stores

Question 15

Door to door selling is carried out by

A)hawkers and peddlers
B)cheap jacks
C)second shop
D)retailers

Question 16

There is no shop assistants in a

A)super bazaar
B)departmental store
C)multiple shop
D)second shop

Question 17

No middle men is involved in -

A)wholesale trade
B)retail trade
C)direct marketing
D)indirect marketing

Question 18

Shopping malls, super markets and hypermarkets come under which type of marketing?

A)wholesale
B)retail
C)direct marketing
D)agent service

Question 19

Which of the following statement about retail marketing is true

A)sells products to other businesses
B)sells products to a company that resells them
C)sells products to final consumers
D)sells products for one's own use

Question 20

E-retailing refers to

A)sales of electronic items
B)catalog shopping
C)computerized store
D)retailing and shopping through internet

Question 21

Mail order retailing is the same as:

A)Direct selling
B)In Home retailing
C)E-tailing
D)Catalog retailing

Question 22

All of the following are types of non store retailing, except

A)Catalog retailing
B)Vending Machines
C)Chain store
D)Direct Mail

Question 23

Person to person interaction between a retailer and a prospective customer is:

A)Direct marketing
B)Automatic selling
C)Direct selling
D)Buying service