Deck 6: Social Media and Networking

Question 1

Larger Social n/w ing sites ____________

A)will force niche social n/w sites out of business.
B)sets social media trends
C)expected to see declining growth rate
D)better fit for non profit organizations

Answer 1

sets social media trends

Question 2

White label social n/w is privately run by non profit organization

Answer 2

True

Question 3

What social network does not offer analytics?

A)Facebook
B)Instagram
C)LinekIn
D)None of Above

Answer 3

None of Above

Question 4

Which of the following is NOT a fundamental area of change regarding people's media habits?

A)Communication.
B)Conversation
C)Collaboration
D)Choice

Question 5

What social network does not provide users with selfie filters?

A)Facebook
B)Instagram
C)LinekIn
D)twitter

Question 6

What is the largest global social network (by total active users)?

A)Facebook
B)Instagram
C)LinekIn
D)twitter

Question 7

Which of the following is valuable in increasing page rank?

A)paying for placement
B)static content
C)quantity of links from other highly ranked pages to your site
D)None of Above

Question 8

What is social media optimization?

A)Creating content for publicity via social n/w
B)writing content
C)Creating content easily indexed
D)Hiring people to create content for social n/w

Question 9

What is vlog?

A)Video log
B)Video Blog
C)log of blog
D)None of Above

Question 10

Which technology concerned with social media privacy?

A)Data Science
B)Ethical Hacking
C)Cyber Security
D)DBMS

Question 11

Which of these is usually not kept private on social media?

A)photos
B)username
C)invitation
D)None of Above

Question 12

Which of these social media platforms features end to end encryption?

A)Facebook
B)Instagram
C)Snapchat
D)Whatsapp

Question 13

Which of these is a password protect measure?

A)tagging friends less often
B)setting strong passwords
C)using multiple accounts
D)making onformation private

Question 14

Which social network is considered the most popular for social media marketing?

A)Twitter
B)Facebook
C)Linkdin
D)Whats App

Question 15

What is the name for Facebook`s ranking algorithm?

A)Like Rank
B)Face rank
C)Page rank
D)Edge rank

Question 16

Which of the following is an important aspect of creating blogs and posting content?

A)Using a witty user name
B)Posting at least once a month to the blog
C)Social Media Optimization
D)All of the above

Question 17

What is meant by "micro-blogging"?

A)Blogs which are posted by companies, not individuals
B)Blogs with limited individual posts, limited by character count typically
C)Blogging from mobile devices
D)All of the above

Question 18

What is "social media optimization"?

A)Creating content which easily creates publicity via social networks
B)Writing clear content
C)Creating short content which is easily indexed
D)Hiring people to create content for social networks

Question 19

What would the marketing budget section of a marketing plan detail?

A)The cost to write the plan
B)The marketing personnel job descriptions
C)The expected costs for each ad campaign based on the delivery method
D)None of the above

Question 20

How does creating a social network marketing plan differ from a traditional marketing plan?

A)The brand image should be completely different for social marketing
B)The staff requirements and skill sets for social marketing are different
C)Other than the method of delivery, a marketing plan either way will be similar
D)None of the above

Question 21

Which of the following is functions of social media for business?

A)Are you participating in the conversation and sharing?
B)Are you listening and monitoring what is being said about you?
C)Both A and B
D)None of the above

Question 22

Social networks are organized primarily around _____________

A)Brands
B)People
C)Discussions
D)interests

Question 23

Visualization of Social n/w depicted by_____________

A)Varying size of nodes
B)Varying size of nodes.
C)Varying size and color of nodes
D)None of Above

Question 24

Most common Social n/w characteristics used are__________

A)Betweenness
B)Closeness
C)Degree
D)All above