Deck 4: Data Visualization

Question 1

Identify an example of a correlation between two or more numerical data variables.

A) the increase or decrease of annual social media engagement
B) the strength of the relationship between sales prices and product purchases
C) the growth or decline of product sales over the past 5 years
D) a product's share of the entire market

Answer 1

the strength of the relationship between sales prices and product purchases

Question 2

A company that measures its social media engagement through the year is using the ________ relationship for data visualization.

A) frequency distribution
B) time series
C) correlation estimate
D) part-to-whole

Answer 2

time series

Question 3

The color blue is perceived as warm and energetic.

Answer 3

False

Question 4

The design principle of ________ refers to the size of each object in the visualization.

A) variety
B) unity
C) proportion
D) rhythm

Question 5

Which of the following data visualization relationships consists of categories measured as fractions or ratios?

A) part to whole
B) correlation
C) time series
D) rankings

Question 6

Unity is a result of the proper application of the design elements of balance, emphasis, proportion, rhythm, and variety.

Question 7

Explain the data visualization techniques of deviation analysis and nominal comparisons.

Question 8

A survey found that a 3-degree increase in temperature increased the sale of ice cream by 7 percent. This is an example of a ________.

A) seasonal data relationship
B) correlation data relationship
C) rankings data relationship
D) graphical data relationship

Question 9

A product's share of the entire market, expressed as a percentage, is an example of a ________.

A) causation relationship
B) graphical data representation
C) part-to-whole data relationship
D) ranking relationship

Question 10

In the context of the design element of color, perceptions of red are associated with ________.

A) warmth, energy, and caution
B) action, negativity, and aggressiveness
C) creativity, distinction, and wisdom
D) growth, health, and positivity

Question 11

Which of the following is an example of a correlation between two or more numerical data variables?

A) the percent of revenue generated from one business unit contributing to a company's overall revenue
B) the impact of consumer perceptions of brand quality on re-purchase intentions
C) the position of salespeople based upon performance within the company
D) the percent of a certain product compared with all other products sold in a geographic region

Question 12

A visual display of customers from various age or income groups is an example of a ________ data relationship.

A) frequency distribution
B) correlational
C) part-to-whole
D) time series

Question 13

Nominal comparisons are a way to display different quantitative values of subcategories that are not in a specific order and do not share a particular relationship.

Question 14

The most commonly used shapes in data visualization are generally ________.

A) four-dimensional
B) six-dimensional
C) organic
D) geometric

Question 15

The design element of texture can be created by using different characteristics of color and shadows.

Question 16

A sales manager that lines up the names of salespeople based on their performance, from the highest to lowest, is using the ________ method to visualize data.

A) correlation
B) time series
C) frequency distribution
D) rankings

Question 17

Histograms are a variation of the nominal comparison method of visualizing data relationships.

Question 18

Which of the following is an example of a frequency distribution?

A) the percent of a certain product compared with all other products sold in a geographic region
B) the variation of customer responses on a 3-point scale
C) the percent of revenue generated from one business unit contributing to a company's overall revenue
D) the effect of different sales prices on product purchases

Question 19

P&G visually displays data that contains key indicators of worldwide market performance to thousands of decision makers across the company using a ________.

A) FusionCharts
B) Decision Cockpit
C) Google Charts
D) Infogram

Question 20

The design element of form can be created by adding length, width, depth, lines, and shadows.

Question 21

FedEx recently announced that Amazon made up less than 1.3 percent of the company's total revenue in 2018. This is an example of a ________ data relationship.

A) qualitative
B) part-to-whole
C) correlation
D) descending

Question 22

The percent of revenue generated from a single business unit contributing to a company's overall revenue is an example of a ________.

A) part-to-whole data relationship
B) ranking relationship
C) causation relationship
D) graphical data representation

Question 23

In the context of principles of design, ________ refers to when an object is used as an anchor and other objects are equally distributed around the center point.

A) radial balance
B) symmetrical balance
C) linear balance
D) asymmetrical balance

Question 24

List and explain the questions that need to be answered before beginning data visualization.

Question 25

List and explain the basic elements of design for data visualization.

Question 26

Explain the variable types of dimension and measure in the Tableau data visualization software tool.

Question 27

Which of the following design principles refers to stressing important points of data to attract the viewer's attention?

A) balance
B) variety
C) emphasis
D) proportion

Question 28

A courier company computes the variance (difference) between its actual delivery dates and the originally projected delivery dates. This is an example of the ________ technique of data visualization.

A) time series
B) deviation analysis
C) part-to-whole
D) nominal comparison

Question 29

A scatter plot is an important visualization tool for advanced analytics tasks, such as information overlap, when examining clusters of observations.

Question 30

A company analyzing the changes in its stock price throughout a quarter is using a ________ for data visualization.

A) correlation method
B) ranking method
C) part-to-whole relationship
D) time series relationship

Question 31

Summarize practitioner Nikola Cuculovski's dos and don'ts of design in data visualization.

Question 32

Boxplots that are used to compare subgroups within the data are a type of frequency distribution method for visualizing data relationships.

Question 33

The design element of ________ is characterized by text and elements of text such as font type, size, and ligatures.

A) form
B) typography
C) space
D) texture