Deck 2: Marxist Analysis

Question 1

MATCHING

-base

A)ownership of an entire industry by just a few companies
B)the imposition of one's cultural values on other cultures
C)sensational, scandalous, and shocking dimensions of a situation
D)the social and cultural institutions that make up society
E)profit-maximization strategy grounded in risk avoidance
F)the strategic targeting of a particular demographic group
G)communication aimed at promoting a product or brand
H)the strategic interrelation of subsidiary companies
I)corporate collaboration aimed at reducing financial risk
J)profit-maximization strategy that utilizes cross-promotion
K)intentional design of a product with a limited useful life
L)production and distribution of media products on a global scale
M)underlying economic and material conditions of society
N)the continuous desire to increase capital
O)cultural phenomenon that celebrates famous personalities
P)corporate practice of accumulating multiple companies

Answer 1

underlying economic and material conditions of society

Question 2

MATCHING

-superstructure

A)ownership of an entire industry by just a few companies
B)the imposition of one's cultural values on other cultures
C)sensational, scandalous, and shocking dimensions of a situation
D)the social and cultural institutions that make up society
E)profit-maximization strategy grounded in risk avoidance
F)the strategic targeting of a particular demographic group
G)communication aimed at promoting a product or brand
H)the strategic interrelation of subsidiary companies
I)corporate collaboration aimed at reducing financial risk
J)profit-maximization strategy that utilizes cross-promotion
K)intentional design of a product with a limited useful life
L)production and distribution of media products on a global scale
M)underlying economic and material conditions of society
N)the continuous desire to increase capital
O)cultural phenomenon that celebrates famous personalities
P)corporate practice of accumulating multiple companies

Answer 2

the social and cultural institutions that make up society

Question 3

MATCHING

-profit-motive

A)ownership of an entire industry by just a few companies
B)the imposition of one's cultural values on other cultures
C)sensational, scandalous, and shocking dimensions of a situation
D)the social and cultural institutions that make up society
E)profit-maximization strategy grounded in risk avoidance
F)the strategic targeting of a particular demographic group
G)communication aimed at promoting a product or brand
H)the strategic interrelation of subsidiary companies
I)corporate collaboration aimed at reducing financial risk
J)profit-maximization strategy that utilizes cross-promotion
K)intentional design of a product with a limited useful life
L)production and distribution of media products on a global scale
M)underlying economic and material conditions of society
N)the continuous desire to increase capital
O)cultural phenomenon that celebrates famous personalities
P)corporate practice of accumulating multiple companies

Answer 3

the continuous desire to increase capital

Question 4

MATCHING

-concentration

A)ownership of an entire industry by just a few companies
B)the imposition of one's cultural values on other cultures
C)sensational, scandalous, and shocking dimensions of a situation
D)the social and cultural institutions that make up society
E)profit-maximization strategy grounded in risk avoidance
F)the strategic targeting of a particular demographic group
G)communication aimed at promoting a product or brand
H)the strategic interrelation of subsidiary companies
I)corporate collaboration aimed at reducing financial risk
J)profit-maximization strategy that utilizes cross-promotion
K)intentional design of a product with a limited useful life
L)production and distribution of media products on a global scale
M)underlying economic and material conditions of society
N)the continuous desire to increase capital
O)cultural phenomenon that celebrates famous personalities
P)corporate practice of accumulating multiple companies

Question 5

MATCHING

-conglomeration

A)ownership of an entire industry by just a few companies
B)the imposition of one's cultural values on other cultures
C)sensational, scandalous, and shocking dimensions of a situation
D)the social and cultural institutions that make up society
E)profit-maximization strategy grounded in risk avoidance
F)the strategic targeting of a particular demographic group
G)communication aimed at promoting a product or brand
H)the strategic interrelation of subsidiary companies
I)corporate collaboration aimed at reducing financial risk
J)profit-maximization strategy that utilizes cross-promotion
K)intentional design of a product with a limited useful life
L)production and distribution of media products on a global scale
M)underlying economic and material conditions of society
N)the continuous desire to increase capital
O)cultural phenomenon that celebrates famous personalities
P)corporate practice of accumulating multiple companies

Question 6

MATCHING

-integration

A)ownership of an entire industry by just a few companies
B)the imposition of one's cultural values on other cultures
C)sensational, scandalous, and shocking dimensions of a situation
D)the social and cultural institutions that make up society
E)profit-maximization strategy grounded in risk avoidance
F)the strategic targeting of a particular demographic group
G)communication aimed at promoting a product or brand
H)the strategic interrelation of subsidiary companies
I)corporate collaboration aimed at reducing financial risk
J)profit-maximization strategy that utilizes cross-promotion
K)intentional design of a product with a limited useful life
L)production and distribution of media products on a global scale
M)underlying economic and material conditions of society
N)the continuous desire to increase capital
O)cultural phenomenon that celebrates famous personalities
P)corporate practice of accumulating multiple companies

Question 7

MATCHING

-multinationalism

A)ownership of an entire industry by just a few companies
B)the imposition of one's cultural values on other cultures
C)sensational, scandalous, and shocking dimensions of a situation
D)the social and cultural institutions that make up society
E)profit-maximization strategy grounded in risk avoidance
F)the strategic targeting of a particular demographic group
G)communication aimed at promoting a product or brand
H)the strategic interrelation of subsidiary companies
I)corporate collaboration aimed at reducing financial risk
J)profit-maximization strategy that utilizes cross-promotion
K)intentional design of a product with a limited useful life
L)production and distribution of media products on a global scale
M)underlying economic and material conditions of society
N)the continuous desire to increase capital
O)cultural phenomenon that celebrates famous personalities
P)corporate practice of accumulating multiple companies

Question 8

MATCHING

-synergy

A)ownership of an entire industry by just a few companies
B)the imposition of one's cultural values on other cultures
C)sensational, scandalous, and shocking dimensions of a situation
D)the social and cultural institutions that make up society
E)profit-maximization strategy grounded in risk avoidance
F)the strategic targeting of a particular demographic group
G)communication aimed at promoting a product or brand
H)the strategic interrelation of subsidiary companies
I)corporate collaboration aimed at reducing financial risk
J)profit-maximization strategy that utilizes cross-promotion
K)intentional design of a product with a limited useful life
L)production and distribution of media products on a global scale
M)underlying economic and material conditions of society
N)the continuous desire to increase capital
O)cultural phenomenon that celebrates famous personalities
P)corporate practice of accumulating multiple companies

Question 9

MATCHING

-planned obsolesence

A)ownership of an entire industry by just a few companies
B)the imposition of one's cultural values on other cultures
C)sensational, scandalous, and shocking dimensions of a situation
D)the social and cultural institutions that make up society
E)profit-maximization strategy grounded in risk avoidance
F)the strategic targeting of a particular demographic group
G)communication aimed at promoting a product or brand
H)the strategic interrelation of subsidiary companies
I)corporate collaboration aimed at reducing financial risk
J)profit-maximization strategy that utilizes cross-promotion
K)intentional design of a product with a limited useful life
L)production and distribution of media products on a global scale
M)underlying economic and material conditions of society
N)the continuous desire to increase capital
O)cultural phenomenon that celebrates famous personalities
P)corporate practice of accumulating multiple companies

Question 10

MATCHING

-logic of safety

A)ownership of an entire industry by just a few companies
B)the imposition of one's cultural values on other cultures
C)sensational, scandalous, and shocking dimensions of a situation
D)the social and cultural institutions that make up society
E)profit-maximization strategy grounded in risk avoidance
F)the strategic targeting of a particular demographic group
G)communication aimed at promoting a product or brand
H)the strategic interrelation of subsidiary companies
I)corporate collaboration aimed at reducing financial risk
J)profit-maximization strategy that utilizes cross-promotion
K)intentional design of a product with a limited useful life
L)production and distribution of media products on a global scale
M)underlying economic and material conditions of society
N)the continuous desire to increase capital
O)cultural phenomenon that celebrates famous personalities
P)corporate practice of accumulating multiple companies

Question 11

MATCHING

-celebrity

A)ownership of an entire industry by just a few companies
B)the imposition of one's cultural values on other cultures
C)sensational, scandalous, and shocking dimensions of a situation
D)the social and cultural institutions that make up society
E)profit-maximization strategy grounded in risk avoidance
F)the strategic targeting of a particular demographic group
G)communication aimed at promoting a product or brand
H)the strategic interrelation of subsidiary companies
I)corporate collaboration aimed at reducing financial risk
J)profit-maximization strategy that utilizes cross-promotion
K)intentional design of a product with a limited useful life
L)production and distribution of media products on a global scale
M)underlying economic and material conditions of society
N)the continuous desire to increase capital
O)cultural phenomenon that celebrates famous personalities
P)corporate practice of accumulating multiple companies

Question 12

MATCHING

-spectacle

A)ownership of an entire industry by just a few companies
B)the imposition of one's cultural values on other cultures
C)sensational, scandalous, and shocking dimensions of a situation
D)the social and cultural institutions that make up society
E)profit-maximization strategy grounded in risk avoidance
F)the strategic targeting of a particular demographic group
G)communication aimed at promoting a product or brand
H)the strategic interrelation of subsidiary companies
I)corporate collaboration aimed at reducing financial risk
J)profit-maximization strategy that utilizes cross-promotion
K)intentional design of a product with a limited useful life
L)production and distribution of media products on a global scale
M)underlying economic and material conditions of society
N)the continuous desire to increase capital
O)cultural phenomenon that celebrates famous personalities
P)corporate practice of accumulating multiple companies

Question 13

MATCHING

-joint ventures

A)ownership of an entire industry by just a few companies
B)the imposition of one's cultural values on other cultures
C)sensational, scandalous, and shocking dimensions of a situation
D)the social and cultural institutions that make up society
E)profit-maximization strategy grounded in risk avoidance
F)the strategic targeting of a particular demographic group
G)communication aimed at promoting a product or brand
H)the strategic interrelation of subsidiary companies
I)corporate collaboration aimed at reducing financial risk
J)profit-maximization strategy that utilizes cross-promotion
K)intentional design of a product with a limited useful life
L)production and distribution of media products on a global scale
M)underlying economic and material conditions of society
N)the continuous desire to increase capital
O)cultural phenomenon that celebrates famous personalities
P)corporate practice of accumulating multiple companies

Question 14

MATCHING

-advertising

A)ownership of an entire industry by just a few companies
B)the imposition of one's cultural values on other cultures
C)sensational, scandalous, and shocking dimensions of a situation
D)the social and cultural institutions that make up society
E)profit-maximization strategy grounded in risk avoidance
F)the strategic targeting of a particular demographic group
G)communication aimed at promoting a product or brand
H)the strategic interrelation of subsidiary companies
I)corporate collaboration aimed at reducing financial risk
J)profit-maximization strategy that utilizes cross-promotion
K)intentional design of a product with a limited useful life
L)production and distribution of media products on a global scale
M)underlying economic and material conditions of society
N)the continuous desire to increase capital
O)cultural phenomenon that celebrates famous personalities
P)corporate practice of accumulating multiple companies

Question 15

MATCHING

-niche marketing

A)ownership of an entire industry by just a few companies
B)the imposition of one's cultural values on other cultures
C)sensational, scandalous, and shocking dimensions of a situation
D)the social and cultural institutions that make up society
E)profit-maximization strategy grounded in risk avoidance
F)the strategic targeting of a particular demographic group
G)communication aimed at promoting a product or brand
H)the strategic interrelation of subsidiary companies
I)corporate collaboration aimed at reducing financial risk
J)profit-maximization strategy that utilizes cross-promotion
K)intentional design of a product with a limited useful life
L)production and distribution of media products on a global scale
M)underlying economic and material conditions of society
N)the continuous desire to increase capital
O)cultural phenomenon that celebrates famous personalities
P)corporate practice of accumulating multiple companies

Question 16

MATCHING

-cultural imperialism

A)ownership of an entire industry by just a few companies
B)the imposition of one's cultural values on other cultures
C)sensational, scandalous, and shocking dimensions of a situation
D)the social and cultural institutions that make up society
E)profit-maximization strategy grounded in risk avoidance
F)the strategic targeting of a particular demographic group
G)communication aimed at promoting a product or brand
H)the strategic interrelation of subsidiary companies
I)corporate collaboration aimed at reducing financial risk
J)profit-maximization strategy that utilizes cross-promotion
K)intentional design of a product with a limited useful life
L)production and distribution of media products on a global scale
M)underlying economic and material conditions of society
N)the continuous desire to increase capital
O)cultural phenomenon that celebrates famous personalities
P)corporate practice of accumulating multiple companies

Question 17

What is the philosophy that underlies Marxism?

A) idealism
B) materialism
C) individualism
D) transcendentalism

Question 18

Which of the following concepts describes the basic method of Marxist analysis?

A) the profit motive
B) historical materialism
C) theory of labor value
D) the mode of production

Question 19

Which concept describes the prevailing ideology or logic of capitalism?

A) the profit motive
B) historical materialism
C) theory of labor value
D) the mode of production

Question 20

For Marx, which of the following concepts encapsulates land, natural resources, and labor power?

A) surplus value
B) forces of production
C) relations of production
D) cultural superstructure

Question 21

Which concept describes a company that owns various production companies (i.e., television networks, film studios, record labels) across various media?

A) concentration
B) conglomeration
C) vertical integration
D) horizontal integration

Question 22

Which concept describes a company that owns various aspects of production and distribution (i.e., publishers, literary agencies, and bookstores) within a single type of media?

A) concentration
B) conglomeration
C) vertical integration
D) horizontal integration

Question 23

Which strategy of profit maximization involves the creation of rapidly decaying information?

A) synergy
B) spectacle
C) the logic of safety
D) planned obsolescence

Question 24

Cross-development is characteristic of which strategy of profit maximization?

A) synergy
B) spectacle
C) specialization
D) the logic of safety

Question 25

Spin-offs, sequels, and imitations are examples of which strategy of profit maximization?

A) synergy
B) spectacle
C) the logic of safety
D) planned obsolescence

Question 26

The media's obsessive concern with shocking images and sensational stories reflects which strategy of profit maximization?

A) synergy
B) spectacle
C) the logic of safety
D) planned obsolescence

Question 27

Which advertising strategy involves targeting specialized audiences?

A) broadcasting
B) narrowcasting
C) vertical integration
D) horizontal integration

Question 28

Contemporary patterns of media ownership are unlikely to do which of the following?

A) reduce diversity
B) promote creativity
C) restrict democracy
D) fuel cultural imperialism

Question 29

Identify and explain the four patterns of contemporary media ownership.

Question 30

Identify, explain, and give an example of the five key strategies of profit maximization.