Deck 10: Evaluating the Authors Message

Question 1

An inference can be defined as

A) a true statement.
B) a generalization.
C) an uninformed opinion.
D) a reasoned guess.

Answer 1

a reasoned guess.

Question 2

The primary purpose of textbook authors is to

A) persuade.
B) inform.
C) entertain.
D) provide social commentary.

Answer 2

inform.

Question 3

In textbooks, the author's qualifications typically appear

A) on the title page or in the preface.
B) on the book jacket.
C) in the index.
D) in the table of contents.

Answer 3

on the title page or in the preface.

Question 4

For a term paper about the long-term effects of rapid weight loss in young adults,the most reliable source is

A) a brochure from a weight-loss clinic.
B) an article in a teen entertainment magazine.
C) an article about weight-loss research in a medical journal.
D) an Internet chat room discussion of anorexia.

Question 5

An indication that an Internet source is accurate is if the site

A) does not reveal information about the author.
B) presents the author's opinions as facts.
C) includes unsubstantiated assumptions made by the author.
D) provides current links to other Web sites.

Question 6

The primary difference between a fact and an opinion is that a fact

A) is always true.
B) expresses a feeling or belief.
C) is not a reliable source of information.
D) can be verified.

Question 7

Recognizing an author's tone is important because it

A) reveals the author's attitude toward the subject.
B) directly identifies the author's intended audience.
C) provides the reader with objective information about the subject.
D) establishes the author's credentials.

Question 8

An article about professional sports included this sentence: "With salaries well into the millions, professional athletes and their agents are doing their best todestroy the average fan's enjoyment of the game." In this example, the author'sbias is revealed through the use of the word

A) millions.
B) professional.
C) destroy.
D) average.

Question 9

A successful argument is one that makes a claim about an issue and then

A) discredits all other viewpoints.
B) supports the claim with evidence.
C) makes additional claims.
D) calls the audience to action.

Question 10

The first step in reading an argument is to

A) identify the issue.
B) outline the argument.
C) evaluate the evidence.
D) highlight key evidence.

Question 11

Before you can make inferences about written material, you have to

A) be familiar with the topic.
B) understand the directly stated meaning.
C) decide how you feel about the topic.
D) be able to verify your inferences in another source.

Question 12

For a research paper on the long-term effects of sun tanning, the most appropriate source of information is

A) an article in a fashion magazine.
B) a brochure distributed by a tanning salon.
C) an advertisement for artificial tanning supplies.
D) a Web site sponsored by the American Academy of Dermatology.

Question 13

Facts are statements that

A) can be proved true or false.
B) express beliefs.
C) are neither true nor false.
D) do not have to be verified.

Question 14

A sentence that is an example of a fact is:

A) Frank Lloyd Wright was the greatest American architect of all time.
B) The Taj Mahal is a stunning example of Islamic architecture.
C) Michelangelo painted the ceiling of the Sistine Chapel between 1508 and 1512.
D) The Notre Dame Cathedral is on the must-see list of every visitor to Paris.

Question 15

A sentence that is an example of an informed opinion is:

A) Traffic wouldn't be so bad if more people carpooled.
B) The state department of transportation reported that more than 50,000 vehicles traveled on Highway 6 in 2018.
C) People who live within a mile of their jobs should walk or ride bicycles to work.
D) According to the Environmental Protection Agency, air pollution could be significantly reduced if every commuter used mass transit once a week.

Question 16

The essay title that is most likely intended to inform rather than persuade is

A) "Testing Cosmetics on Animals Is Immoral."
B) "The History of the National Park System."
C) "The Importance of Investing with Your Conscience."
D) "Why We Must Reduce Our Impact on Ocean Ecosystems."

Question 17

An indication that a writer is not biased is if he or she

A) uses emotional language.
B) ignores alternative solutions.
C) recognizes opposing viewpoints.
D) creates a positive impression.

Question 18

The element that is not an essential part of an argument is

A) an issue.
B) a claim.
C) refutation.
D) support.

Question 19

If a writer argued against leash laws by saying that dogs are at their happiest when they are able to run free, the writer would be using the type of support known as

A) a reason.
B) an analogy.
C) an emotional appeal.
D) a comparison.

Question 20

Read the following passage and then answer questions bellow.
Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. But let me tell you from experience, social media is a tough gig. It's a vital role that's demanding, constantly changing, and often a career that has many misconceptions. Let's discuss some of them, shall we?
It Can Be Done By Anyone There's a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,not everyone has the natural knack for communicating your messaging appropriately.
The social media manager is responding to customer service questions, setting the tone and personality for your brand, and curating content that your followers will resonate with. If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content. All We Do Is "Play" on Social Media All Day There's always "that person" who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), "So are you just playing on Facebook and Twitter all day?" And after I imagine myself pouring hot grease on them, I calmly tell them about how social media management requires a tremendous amount of strategy in order to yield a positive return on investment. A social media manager's performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists.

That Our Job Stops at the End of the Workday Wouldn't that be nice! Alas, there is no 9 to 5 in the social mediasphere. A social media manager is expected to be "always on." There are constant notifications up on my iPhone. Between customer service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time. It's a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role. It's our responsibility to stay up to date on social topics, trends, changes, and tools. Our strategies and platforms are always changing, being added to, and growing in influence.
We're putting out fires where there's a fire and even shaping perceptions about brands that need to repair their online reputation. Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people. It's critiqued, talked about, torn apart, praised, or shared. Just about every day you hear about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don't think for a second that this article is all about "woe is me" attitude when it comes to my job. I do this because I love it. I love the pressure. I love the pace, and I love the reward of engaging people online.

-The best title for this selection is

A) Finding a Job in the Tech World.
B) The Pros and Cons of Social Media.
C) Misconceptions About Being a Social Media Manager.
D) Using Social Media in the Workplace.

Question 21

Read the following passage and then answer questions bellow.
Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. But let me tell you from experience, social media is a tough gig. It's a vital role that's demanding, constantly changing, and often a career that has many misconceptions. Let's discuss some of them, shall we?
It Can Be Done By Anyone There's a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,not everyone has the natural knack for communicating your messaging appropriately.
The social media manager is responding to customer service questions, setting the tone and personality for your brand, and curating content that your followers will resonate with. If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content. All We Do Is "Play" on Social Media All Day There's always "that person" who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), "So are you just playing on Facebook and Twitter all day?" And after I imagine myself pouring hot grease on them, I calmly tell them about how social media management requires a tremendous amount of strategy in order to yield a positive return on investment. A social media manager's performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists.

That Our Job Stops at the End of the Workday Wouldn't that be nice! Alas, there is no 9 to 5 in the social mediasphere. A social media manager is expected to be "always on." There are constant notifications up on my iPhone. Between customer service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time. It's a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role. It's our responsibility to stay up to date on social topics, trends, changes, and tools. Our strategies and platforms are always changing, being added to, and growing in influence.
We're putting out fires where there's a fire and even shaping perceptions about brands that need to repair their online reputation. Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people. It's critiqued, talked about, torn apart, praised, or shared. Just about every day you hear about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don't think for a second that this article is all about "woe is me" attitude when it comes to my job. I do this because I love it. I love the pressure. I love the pace, and I love the reward of engaging people online.

-The author of this passage is a

A) textbook writer.
B) social media manager.
C) customer service representative.
D) marketing intern.

Question 22

Read the following passage and then answer questions bellow.
Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. But let me tell you from experience, social media is a tough gig. It's a vital role that's demanding, constantly changing, and often a career that has many misconceptions. Let's discuss some of them, shall we?
It Can Be Done By Anyone There's a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,not everyone has the natural knack for communicating your messaging appropriately.
The social media manager is responding to customer service questions, setting the tone and personality for your brand, and curating content that your followers will resonate with. If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content. All We Do Is "Play" on Social Media All Day There's always "that person" who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), "So are you just playing on Facebook and Twitter all day?" And after I imagine myself pouring hot grease on them, I calmly tell them about how social media management requires a tremendous amount of strategy in order to yield a positive return on investment. A social media manager's performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists.

That Our Job Stops at the End of the Workday Wouldn't that be nice! Alas, there is no 9 to 5 in the social mediasphere. A social media manager is expected to be "always on." There are constant notifications up on my iPhone. Between customer service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time. It's a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role. It's our responsibility to stay up to date on social topics, trends, changes, and tools. Our strategies and platforms are always changing, being added to, and growing in influence.
We're putting out fires where there's a fire and even shaping perceptions about brands that need to repair their online reputation. Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people. It's critiqued, talked about, torn apart, praised, or shared. Just about every day you hear about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don't think for a second that this article is all about "woe is me" attitude when it comes to my job. I do this because I love it. I love the pressure. I love the pace, and I love the reward of engaging people online.

-The author's tone can best be described as

A) informal and enthusiastic.
B) detached and objective.
C) serious and concerned.
D) bitter and pessimistic.

Question 23

Read the following passage and then answer questions bellow.
Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. But let me tell you from experience, social media is a tough gig. It's a vital role that's demanding, constantly changing, and often a career that has many misconceptions. Let's discuss some of them, shall we?
It Can Be Done By Anyone There's a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,not everyone has the natural knack for communicating your messaging appropriately.
The social media manager is responding to customer service questions, setting the tone and personality for your brand, and curating content that your followers will resonate with. If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content. All We Do Is "Play" on Social Media All Day There's always "that person" who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), "So are you just playing on Facebook and Twitter all day?" And after I imagine myself pouring hot grease on them, I calmly tell them about how social media management requires a tremendous amount of strategy in order to yield a positive return on investment. A social media manager's performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists.

That Our Job Stops at the End of the Workday Wouldn't that be nice! Alas, there is no 9 to 5 in the social mediasphere. A social media manager is expected to be "always on." There are constant notifications up on my iPhone. Between customer service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time. It's a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role. It's our responsibility to stay up to date on social topics, trends, changes, and tools. Our strategies and platforms are always changing, being added to, and growing in influence.
We're putting out fires where there's a fire and even shaping perceptions about brands that need to repair their online reputation. Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people. It's critiqued, talked about, torn apart, praised, or shared. Just about every day you hear about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don't think for a second that this article is all about "woe is me" attitude when it comes to my job. I do this because I love it. I love the pressure. I love the pace, and I love the reward of engaging people online.

-The author's primary purpose in writing this passage is to

A) criticize people who misunderstand the role of social media professionals.
B) promote the use of social media such as Facebook and Twitter in the business world.
C) complain about the difficulties of marketing a business through social media.

Question 24

Read the following passage and then answer questions bellow.
Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. But let me tell you from experience, social media is a tough gig. It's a vital role that's demanding, constantly changing, and often a career that has many misconceptions. Let's discuss some of them, shall we?
It Can Be Done By Anyone There's a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,not everyone has the natural knack for communicating your messaging appropriately.
The social media manager is responding to customer service questions, setting the tone and personality for your brand, and curating content that your followers will resonate with. If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content. All We Do Is "Play" on Social Media All Day There's always "that person" who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), "So are you just playing on Facebook and Twitter all day?" And after I imagine myself pouring hot grease on them, I calmly tell them about how social media management requires a tremendous amount of strategy in order to yield a positive return on investment. A social media manager's performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists.

That Our Job Stops at the End of the Workday Wouldn't that be nice! Alas, there is no 9 to 5 in the social mediasphere. A social media manager is expected to be "always on." There are constant notifications up on my iPhone. Between customer service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time. It's a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role. It's our responsibility to stay up to date on social topics, trends, changes, and tools. Our strategies and platforms are always changing, being added to, and growing in influence.
We're putting out fires where there's a fire and even shaping perceptions about brands that need to repair their online reputation. Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people. It's critiqued, talked about, torn apart, praised, or shared. Just about every day you hear about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don't think for a second that this article is all about "woe is me" attitude when it comes to my job. I do this because I love it. I love the pressure. I love the pace, and I love the reward of engaging people online.

-Aninference you can make based on the selection is that the author believes that

A) anyone can do her job.
B) social media work is best suited for a young intern.
C) social media managers are unfairly blamed for sending out the wrong information.
D) social media management can have a significant impact on the success of a business.

Question 25

Read the following passage and then answer questions bellow.
Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. But let me tell you from experience, social media is a tough gig. It's a vital role that's demanding, constantly changing, and often a career that has many misconceptions. Let's discuss some of them, shall we?
It Can Be Done By Anyone There's a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,not everyone has the natural knack for communicating your messaging appropriately.
The social media manager is responding to customer service questions, setting the tone and personality for your brand, and curating content that your followers will resonate with. If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content. All We Do Is "Play" on Social Media All Day There's always "that person" who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), "So are you just playing on Facebook and Twitter all day?" And after I imagine myself pouring hot grease on them, I calmly tell them about how social media management requires a tremendous amount of strategy in order to yield a positive return on investment. A social media manager's performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists.

That Our Job Stops at the End of the Workday Wouldn't that be nice! Alas, there is no 9 to 5 in the social mediasphere. A social media manager is expected to be "always on." There are constant notifications up on my iPhone. Between customer service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time. It's a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role. It's our responsibility to stay up to date on social topics, trends, changes, and tools. Our strategies and platforms are always changing, being added to, and growing in influence.
We're putting out fires where there's a fire and even shaping perceptions about brands that need to repair their online reputation. Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people. It's critiqued, talked about, torn apart, praised, or shared. Just about every day you hear about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don't think for a second that this article is all about "woe is me" attitude when it comes to my job. I do this because I love it. I love the pressure. I love the pace, and I love the reward of engaging people online.

-The author supports her ideas primarily with

A) facts and statistics.
B) personal experience.
C) comparisons and analogies.
D) emotional appeals.

Question 26

Read the following passage and then answer questions bellow.
Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. But let me tell you from experience, social media is a tough gig. It's a vital role that's demanding, constantly changing, and often a career that has many misconceptions. Let's discuss some of them, shall we?
It Can Be Done By Anyone There's a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,not everyone has the natural knack for communicating your messaging appropriately.
The social media manager is responding to customer service questions, setting the tone and personality for your brand, and curating content that your followers will resonate with. If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content. All We Do Is "Play" on Social Media All Day There's always "that person" who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), "So are you just playing on Facebook and Twitter all day?" And after I imagine myself pouring hot grease on them, I calmly tell them about how social media management requires a tremendous amount of strategy in order to yield a positive return on investment. A social media manager's performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists.

That Our Job Stops at the End of the Workday Wouldn't that be nice! Alas, there is no 9 to 5 in the social mediasphere. A social media manager is expected to be "always on." There are constant notifications up on my iPhone. Between customer service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time. It's a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role. It's our responsibility to stay up to date on social topics, trends, changes, and tools. Our strategies and platforms are always changing, being added to, and growing in influence.
We're putting out fires where there's a fire and even shaping perceptions about brands that need to repair their online reputation. Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people. It's critiqued, talked about, torn apart, praised, or shared. Just about every day you hear about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don't think for a second that this article is all about "woe is me" attitude when it comes to my job. I do this because I love it. I love the pressure. I love the pace, and I love the reward of engaging people online.

-The author states, "But let me tell you from experience, social media is a tough gig." This statement can best be described as

A) a fact.
B) an informed opinion.
C) an assumption.
D) an inference.

Question 27

Read the following passage and then answer questions bellow.
Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. But let me tell you from experience, social media is a tough gig. It's a vital role that's demanding, constantly changing, and often a career that has many misconceptions. Let's discuss some of them, shall we?
It Can Be Done By Anyone There's a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,not everyone has the natural knack for communicating your messaging appropriately.
The social media manager is responding to customer service questions, setting the tone and personality for your brand, and curating content that your followers will resonate with. If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content. All We Do Is "Play" on Social Media All Day There's always "that person" who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), "So are you just playing on Facebook and Twitter all day?" And after I imagine myself pouring hot grease on them, I calmly tell them about how social media management requires a tremendous amount of strategy in order to yield a positive return on investment. A social media manager's performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists.

That Our Job Stops at the End of the Workday Wouldn't that be nice! Alas, there is no 9 to 5 in the social mediasphere. A social media manager is expected to be "always on." There are constant notifications up on my iPhone. Between customer service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time. It's a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role. It's our responsibility to stay up to date on social topics, trends, changes, and tools. Our strategies and platforms are always changing, being added to, and growing in influence.
We're putting out fires where there's a fire and even shaping perceptions about brands that need to repair their online reputation. Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people. It's critiqued, talked about, torn apart, praised, or shared. Just about every day you hear about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don't think for a second that this article is all about "woe is me" attitude when it comes to my job. I do this because I love it. I love the pressure. I love the pace, and I love the reward of engaging people online.

-The statement made by the author that is a fact, not an opinion, is:

A) "If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content."
B) "Every tweet I send as part of my job goes to tens of thousands of people."
C) "Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role."
D) "Forget the pen; the send button is mightier than the sword."

Question 28

Read the following passage and then answer questions bellow.
Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. But let me tell you from experience, social media is a tough gig. It's a vital role that's demanding, constantly changing, and often a career that has many misconceptions. Let's discuss some of them, shall we?
It Can Be Done By Anyone There's a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,not everyone has the natural knack for communicating your messaging appropriately.
The social media manager is responding to customer service questions, setting the tone and personality for your brand, and curating content that your followers will resonate with. If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content. All We Do Is "Play" on Social Media All Day There's always "that person" who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), "So are you just playing on Facebook and Twitter all day?" And after I imagine myself pouring hot grease on them, I calmly tell them about how social media management requires a tremendous amount of strategy in order to yield a positive return on investment. A social media manager's performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists.

That Our Job Stops at the End of the Workday Wouldn't that be nice! Alas, there is no 9 to 5 in the social mediasphere. A social media manager is expected to be "always on." There are constant notifications up on my iPhone. Between customer service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time. It's a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role. It's our responsibility to stay up to date on social topics, trends, changes, and tools. Our strategies and platforms are always changing, being added to, and growing in influence.
We're putting out fires where there's a fire and even shaping perceptions about brands that need to repair their online reputation. Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people. It's critiqued, talked about, torn apart, praised, or shared. Just about every day you hear about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don't think for a second that this article is all about "woe is me" attitude when it comes to my job. I do this because I love it. I love the pressure. I love the pace, and I love the reward of engaging people online.

-In paragraph 2, the word curating means

A) selecting.
B) visiting.
C) preventing.
D) selling.

Question 29

Read the following passage and then answer questions bellow.
Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. But let me tell you from experience, social media is a tough gig. It's a vital role that's demanding, constantly changing, and often a career that has many misconceptions. Let's discuss some of them, shall we?
It Can Be Done By Anyone There's a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,not everyone has the natural knack for communicating your messaging appropriately.
The social media manager is responding to customer service questions, setting the tone and personality for your brand, and curating content that your followers will resonate with. If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content. All We Do Is "Play" on Social Media All Day There's always "that person" who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), "So are you just playing on Facebook and Twitter all day?" And after I imagine myself pouring hot grease on them, I calmly tell them about how social media management requires a tremendous amount of strategy in order to yield a positive return on investment. A social media manager's performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists.

That Our Job Stops at the End of the Workday Wouldn't that be nice! Alas, there is no 9 to 5 in the social mediasphere. A social media manager is expected to be "always on." There are constant notifications up on my iPhone. Between customer service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time. It's a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role. It's our responsibility to stay up to date on social topics, trends, changes, and tools. Our strategies and platforms are always changing, being added to, and growing in influence.
We're putting out fires where there's a fire and even shaping perceptions about brands that need to repair their online reputation. Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people. It's critiqued, talked about, torn apart, praised, or shared. Just about every day you hear about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don't think for a second that this article is all about "woe is me" attitude when it comes to my job. I do this because I love it. I love the pressure. I love the pace, and I love the reward of engaging people online.

-In paragraph 3, the word nurturing means

A) attempting.
B) cherishing.
C) developing.
D) sympathizing.