Deck 3: Knowing the Receivers of Your Messages

Question 1

Which of the following is an example of "thinking globally but acting locally"?

A) An organization sends employees from the home country to work in an international division to better understand the needs of that location.
B) An international company trains local individuals to manage one of its overseas divisions.
C) An organization sends its employers to language training classes.
D) An organization creates a special team to study cultural differences between divisions.
E) An organization hires a consultant to mediate any conflict issues.

Answer 1

An international company trains local individuals to manage one of its overseas divisions.

Question 2

The opinion that one's own world is superior to that of another's is called

A) ethnocentricity.
B) globalization.
C) diversity.
D) egocentricity.
E) social irresponsibility.

Answer 2

ethnocentricity.

Question 3

A manager and a supervisor are engaged in a heated discussion in the office hallway concerning the salient points to include in a year-end report. This form of behaviour would not be acceptable in

A) individualistic cultures.
B) collective cultures.
C) Western cultures.
D) cultures identified as having a small power distance.
E) countries that value employee empowerment.

Answer 3

collective cultures.

Question 4

You are studying the demographics of an area that a restaurant chain is investigating as a new business location. Which of the following would be considered a demographic value?

A) 50 % of the people in the area are considered affluent.
B) A small number of potential customers are thought to be Spanish speaking.
C) Jewish customers in the area would expect a kosher menu.
D) 35 % of the potential customers have a university diploma.
E) The area is considered to have a high proportion of retired individuals.

Question 5

Which of the following would not be information extracted from qualitative research?

A) identification of trends.
B) opinion leaders' perspectives on issues.
C) data that can be applied to broader populations.
D) testing of new products, ideas, or messages.
E) whether intended receivers are decoding the intended message.

Question 6

A beer commercial shows young people laughing while enjoying bottles of Mountain Beer in a busy bar scene. According to Maslow's hierarchy, which consumer need is targeted?

A) physiological needs.
B) self-esteem.
C) self-actualization.
D) belonging.
E) psychological.

Question 7

Your supervisor has the habit of coming into your office and leaning over your desk to talk to you. This situation is uncomfortable to you because you cannot move away from him. According to Edmund Hall, this behavior exhibits the theory of

A) proxemics.
B) equilibrium.
C) ethnocentricism.
D) low context cultures.
E) high context cultures.

Question 8

In the Korean culture, a business deal is dependent on contractual information as well as how the parties perceive each other's values and ethics. According to Edmund Hall, this behaviour exhibits the theory of

A) proxemics.
B) equilibrium.
C) ethnocentricism.
D) low context cultures.
E) high context cultures.