Deck 5: Capturing Technologys Competitive Advantages

Question 1

New knowledge and tools used to improve productivity and systems are referred to as ________.

A) data
B) resource systems enhancement
C) technology
D) learning systems

Answer 1

technology

Question 2

Decisions on information systems facing chief information officers and information technology professionals include all of the following EXCEPT ________.

A) whether to develop them in-house or buy them
B) deciding which ones to use
C) whether they should be centralized or dispersed throughout the property
D) whether to use them to respond to operational demands

Answer 2

whether to use them to respond to operational demands

Question 3

Which industry pioneered the centralization of information management functions for Operational efficiencies and profit improvement?

A) hotel
B) car rental
C) restaurant
D) airline

Answer 3

airline

Question 4

A technological advancement that does NOT need direct line of sight to be read and that Provides for low-cost tracking and security enhancements by using radio waves is called ________.

A) bar-coded tag
B) MIS
C) POS system
D) RFID

Question 5

Intuitive touch screen systems in restaurant settings provide all of the following benefits EXCEPT ________.

A) more healthful menus
B) reduced input errors and waste
C) improved customer service
D) reduced training time

Question 6

An enterprise resource planning system is ________.

A) the evaluation of training needs
B) a self-service option
C) an integrated system that improves efficiency and profitability
D) another name for a point-of-sale system

Question 7

Do-it-yourself services are provided through ________.

A) ERPs
B) POS systems
C) kiosks
D) bar codes

Question 8

Data-mining information would NOT be used for ________.

A) menu engineering
B) evaluating training needs
C) providing customized services
D) maintaining employee payroll records

Question 9

Which of the following statements does NOT describe tourism industry segments before the widespread adoption of the Internet?

A) Customers already had the benefits of information transparency and a broad range of product selection.
B) Airlines owned the proprietary systems, which listed available air inventories based on schedules with price being a secondary, hidden factor.
C) Basic schedule-based inventory practices continued even after airlines sold off the reservations systems.
D) Consumers bought airline tickets via the airlines' call centers and traditional travel agencies.

Question 10

Global Distribution System (GDS) allows travel intermediaries to make reservations for hotels and resorts,But 10)________)

A) information transparency is not available
B) price comparison across products options is not possible
C) the travel intermediaries also can sell a variety of product combinations in real time
D) integrated market services and information is not available

Question 11

The effects of technology on tourism have been advantageous except for the fact that ________.

A) negative user-generated comments facilitated through social networking can be disseminated at lightning-fast speed
B) transaction time has increased
C) labor cost for operators has increased
D) language barriers are now more of a problem for international travelers

Question 12

Which of the following is NOT true about central reservation systems (CRSs)?

A) Modern CRSs provide customer profile, behavior, and preferences information for data mining.
B) Most small independent hotels use proprietary CRSs for room booking.
C) Reservation functions on hotel websites are part of CRSs.
D) Chain hotels use CRSs for room booking.

Question 13

________ can detect Bluetooth-enabled devices and send tourists relevant information.

A) Data mining
B) Beacons
C) POS
D) MIS

Question 14

Revenue management was developed by ________.

A) Bell Laboratories
B) Utell International
C) Holiday Inns
D) Sterling International

Question 15

Which of the following is NOT one of the assumptions under which revenue management is used?

A) Demand is stable.
B) Inventory is perishable.
C) Demand can be separated into distinct market segments.
D) Capacity is relatively fixed.

Question 16

Which of the following is NOT true of the effects of the Internet on the tourism industry?

A) The Internet has allowed users to disseminate positive or negative information about services at lightning-fast speeds.
B) Since online users are not confident of the security of the Internet, very few travelers rely on this medium for their travel needs.
C) The Internet expanded travelers' access to information and choices for points of purchase, intensifying competition.
D) Online booking engines allow travelers to compare available inventories by both price and availability.

Question 17

Revenue management is also called what?

A) customer management
B) yield management
C) dynamic packaging
D) capacity allocation

Question 18

Which of the following is NOT a statistic generated by airlines from the data that are gathered to maintain revenue management systems?

A) load factor
B) revenue passenger miles
C) return on investment
D) available seat miles

Question 19

Which of the following are being incorporated into expanded airline revenue management Programs?

A) Internet services
B) marketing plans
C) food service
D) flight planning and crew management

Question 20

Why have some service providers been reluctant to embrace new technologies?

A) labor costs
B) . osing human connectivity
C) low costs of technology
D) competitive pressure

Question 21

All of the following are uses of data-mining in hotel marketing EXCEPT?

A) determining usage patterns of hotel facilities
B) menu engineering
C) standardizing service to all market segments
D) evaluating training needs

Question 22

All of the following are improvements to service from new technologies like kiosk and mobile apps EXCEPT?

A) shorter wait times
B) ability to make changes without explanation
C) increased transaction times
D) reduced labor costs

Question 23

Revenue management allocates resources appropriately in order to do all of the following EXCEPT?

A) improve operating efficiency
B) enhance customer service
C) maximize revenue
D) achieve break even profits

Question 24

Increases in data storage capacities and processing speeds have been realized through increasing costs.

Question 25

Technology's impact on tourism service suppliers includes productivity and profitability.

Question 26

Using RFIDs, multiple tags can be read at one time, and hence they can be used in ticketing, identification verification, and tour group coordination.

Question 27

In the face of rising wages, increasing input costs, and intensifying competition, tourism service suppliers have been forced to increase productivity.

Question 28

Most of the MIS functions for the airlines and other transportation service providers were centralized for operational efficiencies and improvement in profit.

Question 29

Point-of-sale systems in restaurant settings, with intuitive touch screens, have the major drawback of increasing training time.

Question 30

Self-service kiosks can help remove uncomfortable moments due to language barriers.

Question 31

An ERP system allows every department and function within a hotel or resort, even an entire chain in diverse geographic locations, to store and/or retrieve information on a real-time basis.

Question 32

The demand for best-price rather than schedule-based airline inventories was met even before the advent of the Internet.

Question 33

User-generated content was made possible through touch screen data ports.

Question 34

Handheld POS devices have not had any effect on customer service.

Question 35

Property management systems (PMSs) integrate a variety of activities at the property level, such as reservations, guest profile, and financial statements.

Question 36

The Global Distribution System (GDS) allows travel agents to make room reservations and to receive commissions.

Question 37

Reservation systems allow leisure travelers to save money by making advance reservations with specific time restrictions.

Question 38

CRSs are internal systems shared by member hotels.

Question 39

Guidebooks in downloadable form and that can be carried on smart phones, tablet computers, or other mobile devices are yet to be made available for tech savvy travelers.

Question 40

Revenue management was initially used as a scheduling tool by the airline industry.

Question 41

In revenue management, the two levers for services are price and duration.

Question 42

The true yield on a flight would be based on the number of revenue-paying passengers who booked seats on the flight.

Question 43

The travel industry tries to mirror itself after Amazon's model of additional product recommendations.

Question 44

All travel distribution channels and sectors were fundamentally changed by the advent of the Internet.

Question 45

Comparison sites like kayak.com tend to lower price competition.

Question 46

Because information is created at lightning-fast speeds, it is no longer necessary for a manager to monitor user generated content about their business.