Deck 2: Marketing to the Traveling Public

Question 1

External sources of information may be grouped into which of the following two sources?

A) personal and nonpersonal
B) business and professional
C) heterogeneous and homogeneous
D) allocentrics and venturers

Answer 1

personal and nonpersonal

Question 2

Which of the following is NOT an example of micro-level marketing information?

A) general destination information
B) choice of restaurant
C) brochures on certain attractions
D) hotel website

Answer 2

general destination information

Question 3

All of the following are "push" factors in tourist motivations EXCEPT ________.

A) desire for escape
B) rest and relaxation
C) ease of access
D) health and fitness

Answer 3

ease of access

Question 4

An allocentric personality would prefer which of the following?

A) complete tour packages
B) unusual destinations
C) heavy tourist accommodations
D) low activity levels

Question 5

The task of meeting diverse needs and wants led to the idea of ________.

A) incentive travel
B) optimal arousal theory
C) market segmentation
D) elastic demand

Question 6

Which of the following is an example of a tourism activity fulfilling a belongingness need?

A) group tours with people having similar interests and/or backgrounds
B) easily accessible food outlets in theme parks
C) learning the language and culture before traveling to another country
D) reservation service provided at government-approved agencies

Question 7

According to Plog, travelers seeking the comfort of familiar surroundings in their tourism Experiences would be classified as ________.

A) near-venturer
B) psychocentrics
C) midcentrics
D) venturers

Question 8

Which of the following group of people can be classified as adapters?

A) slightly older, affluent opinion-leaders
B) young people on the go
C) women facing economic and family concerns
D) contented elderly people that still find newness fun and challenging

Question 9

Which of the following is NOT a product-related variable?

A) the amount of good or service used
B) the benefits people seek from the good or service
C) the primary desire for comfort and relaxation
D) the degree of company loyalty

Question 10

Which of the following sequences represents the order of the five-step approach used by marketers in the segmentation decision process?

A) decide which segment to target, profile each segment, choose a segmentation approach, develop forecasts, estimate value of market
B) develop forecasts, estimate value of market, profile each segment, decide which segment to approach, choose a segmentation approach
C) profile each segment, decide which segment to approach, choose a segmentation approach, estimate value of market, develop forecasts
D) choose a segmentation approach, profile each segment, develop forecasts, estimate value of market, decide which segment to target

Question 11

Which group of travelers is considered to be the backbone or "bread and butter" of the tourism industry?

A) special-interest travelers
B) business travelers
C) incentive travelers
D) mature travelers

Question 12

Which of the following statements concerning mature travelers is NOT true?

A) they are the fastest-growing segment of the travel market
B) they actively seek the services of travel professionals
C) they tend to travel primarily by airplane
D) they have the time and desire to travel

Question 13

Incentive travel programs are designed to ________.

A) combine business and pleasure
B) delight demanding visitors
C) create competition
D) control travel expenses

Question 14

________ provides a good foundation for, as well as a brief glimpse into, the fundamentals of Motivation.

A) The psychocentric-allocentric model
B) Market segmentation
C) Travel career patterns
D) The hierarchy of needs

Question 15

In the segmentation process, after selecting a segmentation approach ________.

A) one designs appropriate marketing mix
B) one creates a detailed profile of segments
C) one forecasts market potential of each segment
D) one estimates likely market share of each segment

Question 16

Which of the following segments does NOT belong to the SMERFs?

A) shopping
B) weddings
C) reunions
D) vacation clubs

Question 17

Which country is NOT included in the BRIC grouping?

A) Russia
B) Brazil
C) Italy
D) China

Question 18

Participatory sports tourists are NOT more likely to ________.

A) be relatively affluent
B) participate exclusively in one activity
C) be physically active
D) be college educated

Question 19

Marriott's luxury collection includes all of the following brands EXCEPT?

A) Edition
B) Bulgari
C) Courtyard
D) Ritz-Carlton

Question 20

Consumer behavior is the study of consumer characteristics and the process involved when individuals or groups select, purchase , and use goods and services to satisfy wants and needs.

Question 21

Resort brochures and billboards are examples of nonpersonal sources of information.

Question 22

Consumer research has proven that we notice and respond to advertisements when we least expect them.

Question 23

Multidestination trips tend to be more rigidly planned and do not allow for spontaneity.

Question 24

Travel guides are viewed as neutral sources of information because the author is usually not being compensated by suppliers to make the recommendations included in the guide.

Question 25

Self-actualization could be attained by learning the language and culture before traveling to another country and then practicing on arrival.

Question 26

The Travel Career Patterns (TCP) developed by Pearce involves three categories: geographic, demographic, and psychographic.

Question 27

The venturer found at one extreme of Plog's continuum would be referred to by marketers as an "innovator."

Question 28

Geographic segmentation is the oldest and simplest basis for market segmentation.

Question 29

A homogeneous market is one composed of people having differing characteristics and needs.

Question 30

The introduction of teleconferencing has resulted in the decline of business and professional travel.

Question 31

Incentive travel programs have a market value over $100 billion.

Question 32

SMERF stands for Social, Military, Education, Religion, and Fraternal.

Question 33

Social groups are the hardest SMERFs to identify and target.

Question 34

Special interest travelers often travel in small groups on very specific itineraries.

Question 35

The length of a trip will play a role in determining how much pre-trip planning occurs.

Question 36

Quality accommodation is a pull factor for visitors.

Question 37

Tour packages that offer frequent rest stops address the physiological needs of travelers.

Question 38

Organic information can always be trusted as neutral and unbiased.

Question 39

Market segmentation is important because it is an impossible task to meet everyone's needs and wants with the same services.

Question 40

People will work harder to receive an incentive trip than any other type of reward, including cash.

Question 41

Mature travelers prefer to only travel with other mature travelers.