Deck 1: The International Marketing Environment

Question 1

Lakes, rivers and other bodies of water influence the kinds of economic activities that occur in a given place.

Answer 1

True

Question 2

The United Nations has been active in trying to influence global trade and financial flows by implementing quotas and tariffs which in turn affect markets.

Answer 2

False

Question 3

Currency flows and exchange rates have a greater effect on trade than do government monetary policies.

Answer 3

True

Question 4

World trade has assumed an importance heretofore unknown to the global community, and, as a result, many countries and firms have found it highly desirable to become major participants in international marketing.

Question 5

In the definition of international marketing, the major foundation of this process is the planning and conducting of transactions across national borders to create exchanges that satisfy the objectives of individuals and organizations.

Question 6

The text defines maquiladora as a factory situated on the Mexican side of the border that is utilizing the technology of the U.S. and the cheaper labor pool of Mexico; these maquiladoras have helped shaped the economic ties between Mexico and the United States.

Question 7

Today, the United States' two-way trade with Europe reflects over two hundred years of history as trading partners and still represents the number one trading alliance the U.S. has with any region.

Question 8

International marketing is a tool used to obtain improvement of one's present position and retains the basic marketing tenets of "satisfaction" and "exchange".

Question 9

Many firms do not participate in the global market because they feel international marketing should only be carried out by large, multinational corporations.

Question 10

International marketing is much more than the science and art of business; it includes economics, anthropology, cultural studies, geography, history, languages, jurisprudence, statistics, demographics, and many other fields.

Question 11

To achieve success in the art of international marketing, it is necessary to be firmly grounded in its technological aspects.

Question 12

The effect of closer global linkages on the economics of countries has been dramatic.

Question 13

When human beings build buildings, roads, and other infrastructure in the place in which they live and work, this activity is defined in the text as place controlled environment.

Question 14

Firms that operate in the United States (domestic only) pay significantly higher wages than international firms.

Question 15

World trade has forged a network of global linkages that bind countries together and were first recognized during the rebuilding of Europe after WWII.

Question 16

Because of Canada's rich uranium deposits, it ranks second behind Western Europe in major regions in terms of total gross domestic product. The United States is third because the majority of the products sold in the country are imported.

Question 17

The marketing manager's role has two integral parts: determining out-sourcing output and the level of government regulation as it applies to productivity.

Question 18

The four variables of the marketing mix are product, price, place, and promotion.

Question 19

Short term control tools included in an annual plan include comprehensive and functional audits.

Question 20

Companies are fairly consistent in their international activities because of the similarities in their levels of experience, resources and capabilities.

Question 21

Which of the following is the best definition of international marketing?

A) Planning and conducting economic forecasting in developing countries
B) Creating a subsidiary in a neighboring country
C) The process of planning and conducting transactions across national borders to create exchanges
D) Hiring employees from other countries to assist with advertising messages.

Question 22

One way to guard against market saturation of a product is:

A) to lower interest rates.
B) to delay introduction of a new product.
C) to personalize the message to the customer.
D) to lengthen or rejuvenate product life cycles in other countries.

Question 23

Which of the following has traditionally been a domestic issue and is now an international issue?

A) Geographic boundaries of cities
B) The flow of water through damn diversion tunnels
C) Applications for government subsidies
D) Agriculture and farm policies affecting imports and exports

Question 24

Which country has had the most dramatic growth in exportation of merchandise and commercial services, between the periods 1990-2004?

A) Japan
B) Kenya
C) United States
D) China

Question 25

Which of the following statements is not true when describing the role of and the effect of international marketing on companies?

A) International markets can become a source of growth.
B) International markets can become a source of profit.
C) International markets can produce a quality of life that would not have existed.
D) International markets can simplify the process and eliminate complex business decisions.

Question 26

Which of the following events helped identify global linkages causing the world to realize that the systems of product development, distribution, and consumption are intertwined and related?

A) The worldwide oil crisis of 1970
B) Gulf War I and Gulf War II
C) International all-stars playing in the World Series
D) The trans-continental joining of the United States by railroad

Question 27

Which of the following is not a bonafide trading bloc?

A) NAFTA in North America
B) SurAsia in South America and Hong Kong
C) ASEAN in Asia
D) European Union in Europe

Question 28

Trade-based progress toward global wealth must include all of the following except:

A) substantial tariff reductions.
B) extensive health-care and environmental aid.
C) substantial quota increases.
D) massive debt write-offs.

Question 29

By erecting barriers, charging tariffs, designing quotas, and implementing other import regulations, governments have attempted to:

A) popularize bureaucratic movement and entice more individuals into government service.
B) restrict the impact of global trade and financial flows.
C) increase income into the government.
D) capitalize on technology and enforce worldwide standards.

Question 30

Common cultural pressures result in similar social phenomena and behavior around the world. To what does the text attribute more frequent shopping worldwide?

A) The emergence of uniform currency worldwide
B) More dual-income families
C) Common ancestral beginnings
D) The rise in nuclear family units

Question 31

Technological innovation in marketing has direct effects on the efficiency of business. Which of the following statements is true?

A) Technological innovation has complicated the production process, so products take longer to produce.
B) Technological innovation has increased demand, therefore products cost more to distribute.
C) Technological innovation allows for customization in order to meet diverse customer needs.
D) Technological innovation causes higher prices because of the distance that raw materials have to travel.

Question 32

What was the total GDP of the United States in 2002?

A) $10,000,000
B) Approximately $45 for every man, woman and child in the U.S.
C) Half of Western Europe's GDP
D) Over ten trillion dollars

Question 33

The emergence of technology has created new markets for companies. Which of the following represents an example of this new market tendency?

A) The construction of corner drugstores that replace gas stations
B) Listing of ingredients on the side panel labels of products distributed worldwide
C) Newspapers being distributed on-line as opposed to physically on newsprint
D) Storage facilities rented by the month

Question 34

For a firm that is just beginning to enter the global market, which of the following is not true?

A) The demand on time is low
B) Expectations about success are uncertain
C) Level of knowledge about international complexities is low
D) International environment is often inflexible

Question 35

Which of the following is an example of industries that are near extinction because of the inability of these groups to adjust to new technology?

A) VCRs in the U.S
B) toy makers
C) air conditioning manufacturers
D) shopping malls

Question 36

Terrorists succeed through:

A) Decrease of freedom for others
B) Outgrowth of choice
C) Increasing their freedom through their actions
D) Freedom of growth potential

Question 37

Which of the following adequately describes the amount of world wide exports of the United States?

A) In 1950, the U.S. accounted for 9 percent of world exports.
B) In 2005, the share of U.S. exports accounted for 9 percent of world merchandise exports.
C) In 1950, the U.S. accounted for 25 percent of world exports, and today that number has held steady because other markets have grown similar to the United States.
D) In 2005, the domestic product of the U.S. was more than fifty percent of the worldwide total.

Question 38

According to the text, international marketing differs from domestic marketing in three substantial ways. What are the three differences that marketers must take into account when conducting business internationally?

A) Distance, products, and ideas
B) Threats, exceptions, and tolerance
C) Postage rates, telephone signals, and personal contact
D) Different laws, cultures, and societies

Question 39

Which of the following is NOT one of the forms of international marketing defined in the text?

A) Government-owned operations
B) Export-import trade
C) Joint ventures
D) Wholly owned subsidiaries

Question 40

For a country to remain a player in the world economy, which of the following groups need to respond aggressively with innovation, process improvements, and creativity?

A) Governments, companies, and individuals
B) Importers, social scientists, and teachers
C) Courts
D) Wholesalers who take possession of the product prior to sale

Question 41

Halting destruction of forests in the Amazon Basin, selective harvesting of hardwoods and other products from natural forest, and a restaurant refusing to purchase beef raised on pastures that are established by clearing forests are all examples of what?

A) Televised interior department projects
B) Concerns about environmental quality
C) The clustering of people in lower terrain
D) Global companies not competing in international marketing

Question 42

Which of the new technologies has allowed consumers to supply and receive products from across the world for personal use?

A) Travelogues on cable television
B) The Internet
C) Pensions and individual retirement accounts
D) Newly created niche markets

Question 43

__________________ has allowed for the movement that encourages a structure for considering how different places relate to each other.

A) The post WWII agreement regarding tariffs
B) Global transportation
C) The invention of the combustion engine
D) Top down marketing

Question 44

The blueprint generated to react to and exploit opportunities in the marketplace comes from what stage of the marketing process?

A) Control mechanism
B) Price
C) Planning
D) Target marketing

Question 45

The analysis, planning, implementation, and control stages make up what process?

A) Researching product categories
B) Telecasting consumer characteristics
C) The marketing process
D) Eventual distribution

Question 46

Export-import trade, licensing, joint ventures, wholly owned subsidiaries, turnkey operations, and management contracts are examples of what?

A) Global positioning systems
B) Transparent industries
C) Televisual optimization
D) International marketing

Question 47

What are the four natural features that affect geology?

A) Geological characteristics, terrain, hydrology, and climate
B) Time, place, environment, and money
C) Posture, texture, rotogravure, and agriculture
D) Prehistoric, historic, post-genealogical, and genealogical

Question 48

What are the characteristics of intended target markets?

A) Millennials, matures, minors. and mothers
B) Occupants, objects, occasions, objectives, outlets, organizations, operations, and opposition
C) Location, lifestage, limited access, life cycle, and longitude
D) People, promise, profile, and power

Question 49

What types of hydrology affect terrain?

A) Rainfall, snowfall, and hail
B) Rivers, lakes, and other bodies of water
C) Canals, sewer systems, and reservoirs
D) Precipitation, weather, and climate

Question 50

What are the four elements of the marketing mix?

Question 51

Maps that gather, store, analyze, and present information that answers the question "where" is considered:

A) topology.
B) forensics.
C) mapology.
D) geography.

Question 52

What are the five fundamental themes that shape geography?

Question 53

Which one is not one of the groups to be needed to change their policies and outlook on outsourcing in order for a country to stay globally competitive?

A) Manufacturers
B) Law makers
C) Workers
D) Consumers

Question 54

What are the elements of the marketing mix?

A) Money, methodology, mechanics, and message
B) Fortune, forecast, future, and fashion
C) Product, price, place, and promotion
D) Money, fortune, price, and cost

Question 55

As people live in a place, they modify it, creating something that can be as important as or more important in economic terms than the natural environment. What is this called?

A) Post human retraction
B) Population implementation
C) Bureaucratic regulation
D) Built environment

Question 56

Many firms commit grave mistakes which lead to inefficiency, lack of consumer acceptance, and sometimes even corporate failure because executives believe that:

A) parents of children in domestic families watch too much television.
B) the influence of music on the masses dictates morals for a new generation.
C) Incomplete research affects the learning curve.
D) that international customers are just like the ones the firm deals with at home.

Question 57

Which of the following goods would require more intensive production and are more expensive to ship, and thus are produced closer to the markets that consume them?

A) Electronic components
B) Insurance
C) Vegetables and dairy products
D) Automobiles

Question 58

Why is international marketing important to the growth of global and domestic companies?