Deck 8: Health Promotion and Health Communication
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Deck 8: Health Promotion and Health Communication
1
You work as a dental hygienist in a school-based health center in a public high school (grades 9 through 12). The health clinic is staffed by you, a dental assistant, a dentist, a nurse practitioner, a health educator, a school nurse, a social worker, a mental health counselor, a nutritionist, and a sports medicine specialist. In addition to having the health clinic available, students are required to take a health class for 4 weeks in ninth grade. In the last few months, parents and teachers have reported increased use of smokeless tobacco, cigarettes, and e-cigarettes by students outside the school grounds. The principal has asked the health center team to address the problem of increased use of tobacco products.
-The first team meeting is to be a discussion about conducting a more comprehensive needs assessment. All of the following activities EXCEPT one are appropriate for the needs assessment process. Which one is the EXCEPTION?
A) Discuss what motivates teens to use various tobacco products according to the current research evidence
B) Discuss what approaches can be used in the health center to encourage teens to quit using tobacco products
C) Identify specific groups of teens that seem to be at higher risk for use of each of the tobacco products of concern
D) Brainstorm ways to identify which teens are using each tobacco product of concern
-The first team meeting is to be a discussion about conducting a more comprehensive needs assessment. All of the following activities EXCEPT one are appropriate for the needs assessment process. Which one is the EXCEPTION?
A) Discuss what motivates teens to use various tobacco products according to the current research evidence
B) Discuss what approaches can be used in the health center to encourage teens to quit using tobacco products
C) Identify specific groups of teens that seem to be at higher risk for use of each of the tobacco products of concern
D) Brainstorm ways to identify which teens are using each tobacco product of concern
Identify specific groups of teens that seem to be at higher risk for use of each of the tobacco products of concern
2
You work as a dental hygienist in a school-based health center in a public high school (grades 9 through 12). The health clinic is staffed by you, a dental assistant, a dentist, a nurse practitioner, a health educator, a school nurse, a social worker, a mental health counselor, a nutritionist, and a sports medicine specialist. In addition to having the health clinic available, students are required to take a health class for 4 weeks in ninth grade. In the last few months, parents and teachers have reported increased use of smokeless tobacco, cigarettes, and e-cigarettes by students outside the school grounds. The principal has asked the health center team to address the problem of increased use of tobacco products.
-Which of the following approaches is the best one to use for testing key communication messages that will be used with the teens?
A) Conduct focus groups with randomly chosen teens to get feedback
B) Conduct separate focus groups for teens who (1) use chewing tobacco, (2) smoke cigarettes, and (3) use e-cigarettes
C) Conduct focus groups with parents of some of the teens to get their feedback
D) Ask the teachers to review and vote for their preferred messages
-Which of the following approaches is the best one to use for testing key communication messages that will be used with the teens?
A) Conduct focus groups with randomly chosen teens to get feedback
B) Conduct separate focus groups for teens who (1) use chewing tobacco, (2) smoke cigarettes, and (3) use e-cigarettes
C) Conduct focus groups with parents of some of the teens to get their feedback
D) Ask the teachers to review and vote for their preferred messages
Conduct separate focus groups for teens who (1) use chewing tobacco, (2) smoke cigarettes, and (3) use e-cigarettes
3
You work as a dental hygienist in a school-based health center in a public high school (grades 9 through 12). The health clinic is staffed by you, a dental assistant, a dentist, a nurse practitioner, a health educator, a school nurse, a social worker, a mental health counselor, a nutritionist, and a sports medicine specialist. In addition to having the health clinic available, students are required to take a health class for 4 weeks in ninth grade. In the last few months, parents and teachers have reported increased use of smokeless tobacco, cigarettes, and e-cigarettes by students outside the school grounds. The principal has asked the health center team to address the problem of increased use of tobacco products.
-What would be the most effective communication pathway to reach the teens?
A) Posters in the school classrooms and the health clinic
B) DVDs or videos shown with lectures in the health class
C) Materials sent home to parents
D) Social media messages through tweets, blogs, and YouTube
-What would be the most effective communication pathway to reach the teens?
A) Posters in the school classrooms and the health clinic
B) DVDs or videos shown with lectures in the health class
C) Materials sent home to parents
D) Social media messages through tweets, blogs, and YouTube
Social media messages through tweets, blogs, and YouTube
4
You work as a dental hygienist in a school-based health center in a public high school (grades 9 through 12). The health clinic is staffed by you, a dental assistant, a dentist, a nurse practitioner, a health educator, a school nurse, a social worker, a mental health counselor, a nutritionist, and a sports medicine specialist. In addition to having the health clinic available, students are required to take a health class for 4 weeks in ninth grade. In the last few months, parents and teachers have reported increased use of smokeless tobacco, cigarettes, and e-cigarettes by students outside the school grounds. The principal has asked the health center team to address the problem of increased use of tobacco products.
-The health team is considering incorporating an assessment of the teens' knowledge of the health effects of tobacco use and their current use of tobacco products into the health history that they complete for a dental appointment in the health center. Which combination of the following health promotion theories will be best to design an intervention based on these assessment data?
A) Social Learning Theory and Health Belief Model
B) Organizational Stage Theory and Social Learning Theory
C) Stages of Change Theory and Health Belief Model
D) Diffusion of Innovations Theory and Stages of Change Theory
-The health team is considering incorporating an assessment of the teens' knowledge of the health effects of tobacco use and their current use of tobacco products into the health history that they complete for a dental appointment in the health center. Which combination of the following health promotion theories will be best to design an intervention based on these assessment data?
A) Social Learning Theory and Health Belief Model
B) Organizational Stage Theory and Social Learning Theory
C) Stages of Change Theory and Health Belief Model
D) Diffusion of Innovations Theory and Stages of Change Theory
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5
You work as a dental hygienist in a school-based health center in a public high school (grades 9 through 12). The health clinic is staffed by you, a dental assistant, a dentist, a nurse practitioner, a health educator, a school nurse, a social worker, a mental health counselor, a nutritionist, and a sports medicine specialist. In addition to having the health clinic available, students are required to take a health class for 4 weeks in ninth grade. In the last few months, parents and teachers have reported increased use of smokeless tobacco, cigarettes, and e-cigarettes by students outside the school grounds. The principal has asked the health center team to address the problem of increased use of tobacco products.
-When designing evaluation methods and measures for this initiative, what information might be the least important to document?
A) Specific brands of smokeless tobacco and e-cigarettes used
B) Key messages that resonated the most with the users of e-cigarettes
C) Approaches that teens reported as preventing their use of tobacco products
D) Challenges and barriers encountered when implementing the selected interventions
-When designing evaluation methods and measures for this initiative, what information might be the least important to document?
A) Specific brands of smokeless tobacco and e-cigarettes used
B) Key messages that resonated the most with the users of e-cigarettes
C) Approaches that teens reported as preventing their use of tobacco products
D) Challenges and barriers encountered when implementing the selected interventions
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6
You work as a dental hygienist in a school-based health center in a public high school (grades 9 through 12). The health clinic is staffed by you, a dental assistant, a dentist, a nurse practitioner, a health educator, a school nurse, a social worker, a mental health counselor, a nutritionist, and a sports medicine specialist. In addition to having the health clinic available, students are required to take a health class for 4 weeks in ninth grade. In the last few months, parents and teachers have reported increased use of smokeless tobacco, cigarettes, and e-cigarettes by students outside the school grounds. The principal has asked the health center team to address the problem of increased use of tobacco products.
-Which of the following strategies would be the least effective choice to ensure sustainability of program outcomes?
A) Add a health unit to a class in 10th, 11th, and 12th grades to reinforce learning and continually promote change of the health behavior
B) Reach out to a counseling graduate program at a local university to establish a student internship program for their students to provide tobacco cessation counseling
C) Create a blog for students to share their successes and failures to provide social support
D) Use a standardized tobacco use education program from a reliable professional or government website to ensure validity of the information and educational strategies
-Which of the following strategies would be the least effective choice to ensure sustainability of program outcomes?
A) Add a health unit to a class in 10th, 11th, and 12th grades to reinforce learning and continually promote change of the health behavior
B) Reach out to a counseling graduate program at a local university to establish a student internship program for their students to provide tobacco cessation counseling
C) Create a blog for students to share their successes and failures to provide social support
D) Use a standardized tobacco use education program from a reliable professional or government website to ensure validity of the information and educational strategies
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7
What is the name of the theory that views change as a process or cycle that occurs over time rather than as a single event?
A)Cycle of Life Theory
B)Stages of Change Theory
C)Health Belief Model
D)Changes over Time Model
A)Cycle of Life Theory
B)Stages of Change Theory
C)Health Belief Model
D)Changes over Time Model
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8
Another name for the Social Learning Theory is __________ Theory.
A)Social Cognitive
B)Socialization
C)Social Factors
D)Social Education
A)Social Cognitive
B)Socialization
C)Social Factors
D)Social Education
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9
What theory involves the process of involving and activating members of a community or subgroup?
A)Theory of Communication and Community
B)Organizational Community Theory
C)Communication Organization Theory
D)Community Organization Theory
A)Theory of Communication and Community
B)Organizational Community Theory
C)Communication Organization Theory
D)Community Organization Theory
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10
What theory helps to assess and plan for the spread of new ideas, products, or services within a society or other groups?
A)The Diffusion of Innovations Theory
B)The Public Forum Theory
C)The Diversion of Change Theory
D)The Societal Issues Theory
A)The Diffusion of Innovations Theory
B)The Public Forum Theory
C)The Diversion of Change Theory
D)The Societal Issues Theory
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11
When an adopter is part of the "Laggards" category, what is a suggested strategy to appeal to that group?
A)Very little, if anything, needs to be done to appeal to this group
B)How-to manuals
C)Success stories
D)Statistics; fear appeals
A)Very little, if anything, needs to be done to appeal to this group
B)How-to manuals
C)Success stories
D)Statistics; fear appeals
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12
What is the term defined by the CDC as "the use of marketing principles to influence human behavior to improve health or benefit society"?
A)Guerilla marketing
B)Social marketing
C)Society marketing
D)Informational marketing
A)Guerilla marketing
B)Social marketing
C)Society marketing
D)Informational marketing
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13
The four P's of marketing in are price, place, promotion, and:
A)pace.
B)package.
C)product.
D)panel.
A)pace.
B)package.
C)product.
D)panel.
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14
Focus groups are typically _________ minutes in length.
A)10 to 20
B)20 to 30
C)30 to 60
D)60 to 90
A)10 to 20
B)20 to 30
C)30 to 60
D)60 to 90
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15
What would be an appropriate audiovisual for an oral paper or panel discussion?
A)PowerPoint slides
B)A skit
C)Lengthy videos
D)Large blocks of text
A)PowerPoint slides
B)A skit
C)Lengthy videos
D)Large blocks of text
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16
What is another term for a web-based presentation?
A)Web chat
B)Webinar
C)Web-entation
D)Webbing
A)Web chat
B)Webinar
C)Web-entation
D)Webbing
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