Question 1

&#160;_____ consists of evaluating and selecting one or more segments whose value requirements provide a good match with the organization's capabilities.&#160;&#10;A)&#160;Strategic segmentation&#10;B)&#160;Managerial segmentation&#10;C)&#160;Audience management&#10;D)&#160;Market targeting&#10;

Accepted Answer

The process described in the question is market targeting, which involves evaluating and selecting the segments that align with the organization's capabilities. Strategic segmentation and managerial segmentation are not commonly used terms, while audience management generally refers to the process of managing a specific group of individuals rather than market segmentation.

Question 2

&#160;_____segmentation links to the management vision and crucial intent of corporate action plan,and emphasizes product benefits that different types of buyers seek.&#160;&#10;A)&#160;Managerial&#10;B)&#160;Strategic&#10;C)&#160;Operational&#10;D)&#160;Advertising-oriented&#10;

Accepted Answer

Strategic segmentation links to the management vision and overall intent of the corporate action plan, and focuses on identifying product benefits that are most sought after by different types of buyers. This type of segmentation is more broad and high-level than operational segmentation, which focuses more on the day-to-day operations of the business. Managerial segmentation is also a possible choice, but it is more focused on internal decision-making processes rather than external market factors. Advertising-oriented segmentation is too narrow and focused solely on advertising tactics, rather than the larger strategic picture.

Question 3

Market targeting consists of selecting one or more segments whose value requirements provide a good match with the organization's capabilities.

Accepted Answer

Market targeting involves choosing segments that align with an organization's capabilities, resources, and strengths, in order to create value for those customers and ultimately achieve profitability. It is important to identify segments that the organization can effectively serve and meet their needs and wants, while also achieving its own goals and objectives. Therefore, the statement that "Market targeting consists of selecting one or more segments whose value requirements provide a good match with the organization's capabilities" is true.

Question 4

&#160;The differences in buyers according to how they use products,the needs and preferences that the products satisfy,and their consumption patterns create market _____.&#160;&#10;A)&#160;segments&#10;B)&#160;futures&#10;C)&#160;shares&#10;D)&#160;structures&#10;

Accepted Answer

The differences in buyers based on their product usage, needs, preferences, and consumption patterns create distinct market segments. This segmentation helps marketers in developing targeted marketing strategies to meet the specific needs and preferences of each segment. Therefore, the correct answer is A- segments.

Question 5

Market concentration determines the extent to which the supplier must tailor the product to each organizational buyer.

Accepted Answer

Market concentration refers to the degree of competition within a market, indicating how many suppliers are present and their market share, rather than the need for product customization for individual buyers.

Question 6

Strategic segmentation is concerned with consumer lifestyles and the benefits that different types of consumers seek in choosing and purchasing consumer electronics.

Accepted Answer

The answer of Strategic segmentation is concerned with consumer lifestyles...

Question 7

&#160;_____ is the process of identifying and analyzing sub-groups of buyers in a product-market with similar response characteristics.&#160;&#10;A)&#160;Flighting&#10;B)&#160;Benchmarking&#10;C)&#160;Market segmentation&#10;D)&#160;Product differentiation&#10;

Accepted Answer

Market segmentation is the process of dividing a larger market into smaller and homogeneous segments that share similar needs, preferences and behaviors. This enables companies to tailor their marketing strategies and offerings to the specific needs of each segment, resulting in more effective marketing and higher customer satisfaction. Flighting is a marketing strategy involving intermittent and irregular periods of advertising, while benchmarking involves comparing one's performance or practices against industry standards or best practices. Product differentiation involves creating unique features, benefits or attributes that distinguish a company's offerings from those of competitors.

Question 8

&#160;_____ segmentation is concerned with allocating resources around segment targets,including them in marketing plans,and aligning organizational processes around them.&#160;&#10;A)&#160;Strategic&#10;B)&#160;Network&#10;C)&#160;Operational&#10;D)&#160;Managerial&#10;

Accepted Answer

The answer of &#160;_____ segmentation is concerned with allocating resources...

Question 9

&#160;The term &#34;market niche&#34; refers to the largest segment of buyers in a specific market.

Accepted Answer

The term "market niche" refers to a smaller, specialized segment of buyers within a larger market.

Question 10

Which of the following segmentation variables describe brand-use and consumption?&#10;A) Use situation variables&#10;B) Buyers' needs and preferences variables&#10;C) Demographic variables&#10;D) Purchase-behavior variables

Accepted Answer

Purchase-behavior variables such as frequency of use, brand loyalty, and usage rate are used to describe brand-use and consumption. Use situation variables may also be relevant, but they focus more on the circumstances surrounding product use rather than the users themselves. Buyers' needs and preferences and demographic variables are typically used to segment consumer groups based on their attitudes and characteristics rather than their actual usage behavior.

Question 11

&#160;The ______ variables divide a market into segments according to the buyers' age,income,education,and other such characteristics.&#160;&#10;A)&#160;use situation&#10;B)&#160;buyers' needs and preferences&#10;C)&#160;demographic &#10;D)&#160;purchase-behavior&#10;

Accepted Answer

The answer of &#160;The ______ variables divide a market into...

Question 12

&#160;_____ issues are concerned with the marketing program changes needed to reach segment targets with advertising,promotions,and distribution systems.&#10;A)&#160;Strategic segmentation&#10;B)&#160;Managerial segmentation&#10;C)&#160;Operational segmentation&#10;D)&#160;Audience management&#10;

Accepted Answer

The answer of &#160;_____ issues are concerned with the marketing...

Question 13

Demographics are often more useful to describe consumer segments after they have been formed rather than to identify them.

Accepted Answer

The answer of Demographics are often more useful to describe...

Question 14

The use situation variables describe brand-use and consumption.

Accepted Answer

The answer of The use situation variables describe brand-use and...

Question 15

Market segmentation involves choosing market targets and positioning against alternatives to build competitive advantage.&#160;

Accepted Answer

The answer of Market segmentation involves choosing market targets and...

Question 16

Segmentation is employed by first choosing a segment randomly.

Accepted Answer

The answer of Segmentation is employed by first choosing a...

Question 17

Which of the following segmentation variables include brand awareness?&#10;A) Use situation variables&#10;B) Buyers' needs and preferences variables&#10;C) Demographic variables&#10;D) Purchase-behavior variables

Accepted Answer

The answer of Which of the following segmentation variables include...

Question 18

Operational segmentation issues are concerned with delivering relevant messages to targets,and supporting the segmentation strategy at store level.

Accepted Answer

The answer of Operational segmentation issues are concerned with delivering...

Question 19

Market segmentation lays the groundwork for market targeting and positioning strategies.

Accepted Answer

The answer of Market segmentation lays the groundwork for market...

Question 20

_____ variables consider how the buyer utilizes the product,such as purchasing a meal away from home for the purpose of entertainment.&#10;A) Use situation&#10;B) Buyers' needs and preferences&#10;C) Demographic&#10;D) Purchase-behavior

Accepted Answer

The answer of _____ variables consider how the buyer utilizes...

Question 21

&#160;______ include attitudes and brand awareness.&#10;A)&#160;Use situation variables&#10;B)&#160;Buyers' needs and preferences variables&#10;C)&#160;Demographic variables&#10;D)&#160;Purchase-behavior variables&#10;

Accepted Answer

The answer of &#160;______ include attitudes and brand awareness.&#10;A)&#160;Use situation...

Question 22

_____ see global brands as quality products and accept the cultural symbols they provide,and are less concerned with social responsibility issues.&#10;A) Global dreamers&#10;B) Antiglobals&#10;C) Global citizens&#10;D) Global agnostics

Accepted Answer

The answer of _____ see global brands as quality products...

Question 23

&#160;_____ occurs when two competing goods are seen as varying on any physical or nonphysical characteristics,including price.&#160;&#10;A)&#160;Benchmarking&#10;B)&#160;Flighting&#10;C)&#160;Lifestyle segmentation&#10;D)&#160;Product differentiation&#10;

Accepted Answer

The answer of &#160;_____ occurs when two competing goods are...

Question 24

The _____ strategy follows the logic that buyers who are offered alternatives may increase their total purchases of a brand.&#10;A) variety-seeking&#10;B) mass customization&#10;C) microsegmentation&#10;D) macrosegmentation

Accepted Answer

The answer of The _____ strategy follows the logic that...

Question 25

&#160;Explain target marketing.

Accepted Answer

The answer of &#160;Explain target marketing....

Question 26

Which of the following is a use situation variable?&#10;A) Lifestyle of buyers&#10;B) Brand loyalty status&#10;C) Prior experience with product&#10;D) Frequency of purchase

Accepted Answer

The answer of Which of the following is a use...

Question 27

Which of the following forms of segmentation seeks to identify narrowly defined segments using one or more of the segmentation variables?&#10;A) Mass customization&#10;B) Variety-seeking strategy&#10;C) Microsegmentation&#10;D) Specialized division

Accepted Answer

The answer of Which of the following forms of segmentation...

Question 28

List the segmentation variables.

Accepted Answer

The answer of List the segmentation variables....

Question 29

Which of the following segment of consumers do not base purchase decisions on a brand's global attributes,and judge them on the same criteria they use for local brands?&#10;A) Global Citizens&#10;B) Global Dreamers&#10;C) Antiglobals&#10;D) Global Agnostics

Accepted Answer

The answer of Which of the following segment of consumers...

Question 30

Which of the following is a segmentation variable measuring buyers' needs and preferences?&#10;A) Quality of the product&#10;B) Importance of purchase&#10;C) Geographic location of buyers&#10;D) Size of purchase

Accepted Answer

The answer of Which of the following is a segmentation...

Question 31

_____ groups people according to the similarity of their answers to questions such as brand preferences or product attributes.&#10;A) Perceptual maps&#10;B) Cluster analysis&#10;C) Linear discriminant analysis&#10;D) Factor analysis&#10;

Accepted Answer

The answer of _____ groups people according to the similarity...

Question 32

Which of the following types of segmentations of customer groups would be characterized as a response difference?&#10;A) Frequency of purchase&#10;B) Income&#10;C) Industrial sector&#10;D) Age

Accepted Answer

The answer of Which of the following types of segmentations...

Question 33

&#160;Explain the goal of strategic marketing segmentation.&#160;

Accepted Answer

The answer of &#160;Explain the goal of strategic marketing segmentation.&#160;...

Question 34

&#160;Explain the activities and decisions in market segmentation.

Accepted Answer

The answer of &#160;Explain the activities and decisions in market...

Question 35

&#160;What is market segmentation?

Accepted Answer

The answer of &#160;What is market segmentation?...

Deck 3: Strategic Market Segmentation