Deck 3: Sustainable Marketing, Social Responsibility and Ethics

Question 1

The ________ specifically focuses on future company needs rather than both future company and future customer needs.

A)societal marketing concept
B)strategic planning concept
C)sustainable marketing concept
D)marketing concept
E)consumer business concept

Answer 1

B

Question 2

A long-standing charge against intermediaries is that they mark up prices beyond the ________.

A)value of their services
B)delivery charges
C)going market price
D)range most Canadians can afford to pay
E)resale value

Answer 2

A

Question 3

Critics claim that companies in the ________ industries introduce planned streams of new products that make older models obsolete, a form of planned obsolescence that harms consumers.

A)services
B)housing and construction
C)food and beverage
D)consumer electronics and computer
E)financial and entertainment

Answer 3

D

Question 4

Deceptive marketing practices fall into three groups: deceptive ________, deceptive ________, and deceptive ________.

A)product; pricing; promotion
B)pricing; promotion; placement
C)pricing; promotion; packaging
D)packaging; product; promotion
E)product; packaging; placement

Question 5

Perceived obsolescence might involve which of the following?

A)the use of safe materials
B)changing consumer styles
C)the holding back of attractive functional features, then introducing them later to make older models obsolete
D)the use of materials that will rust
E)the use of components that will break

Question 6

The marketing concept recognizes that organizations thrive from day to day by determining ________ of target group customers and fulfilling those more effectively and efficiently than competitors do.

A)demands
B)needs and wants
C)innovations
D)personal benefits
E)social benefits

Question 7

Critics have charged that some companies intentionally manufacture their products with materials or components that cause the product to need to be replaced before it actually should need replacement. What is this called?

A)product failure
B)short-term planning
C)planned obsolescence
D)nonfunctional warranty
E)expressed dissatisfaction

Question 8

Critics charge that high advertising and promotion costs unnecessarily increase retail prices. Marketers would most likely respond to this criticism by arguing that advertising adds ________.

A)only psychological value
B)value by providing information about product availability and merits of a product
C)quality to the product
D)functional value to the product
E)economic value to the product

Question 9

A major step in regulating "unfair or deceptive acts or practices" was the development of the ________.

A)Grusko Act
B)Competition Bureau
C)Canadian Commerce Commission
D)Industry Act
E)Business Improvement Bureau

Question 10

Critics of the marketing system are most likely to charge that intermediaries ________.

A)are too few in number
B)are inefficient
C)provide only necessary services
D)underprice their services
E)are too competitive

Question 11

Advertising "puffery" is a term for ________.

A)a straightforward promotional message
B)innocent exaggeration for effect
C)emotional appeals to consumers
D)subliminal appeals to consumers
E)value-added promotions

Question 12

In which of the following scenarios would high-pressure selling tactics typically be most advantageous for marketers?

A)selling situations with long-time customers
B)selling situations with new customers with a high likelihood of becoming repeat customers
C)selling situations with a company's most highly valued customers
D)one-time selling situations
E)selling situations with dissatisfied customers

Question 13

________ persuades people to buy goods they had no thought of buying.

A)Sustainable marketing
B)High-pressure selling
C)Deceptive placement
D)Redlining
E)Reverse redlining

Question 14

Many critics charge that the North American marketing system causes ________ to be higher than they would be under more "sensible" systems.

A)imports
B)exports
C)prices
D)product safety measures
E)employee morals

Question 15

Critics point out that in the drug industry, where a pill costing five cents to make may cost the consumer $2 to buy. This is an example of which of the following?

A)deceptive advertising
B)redlining
C)excessive markups
D)high-pressure selling
E)shoddy products

Question 16

Critics of the North American economic marketing system have charged that marketers have created a culture in which people are judged by what they ________.

A)are
B)own
C)do
D)know
E)avoid

Question 17

________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

A)Sustainable marketing
B)Innovation
C)The marketing concept
D)Global marketing
E)The strategic planning concept

Question 18

Marketers respond to charges of planned obsolescence with the following.

A)Consumers lead change and innovation.
B)The product sells itself.
C)The product will eventually wear out anyway.
D)For most technical products, customers want the latest innovations, even if the older model still works.
E)Companies do not want to lose their brands.

Question 19

Deceptive promotion differs from deceptive pricing in that deceptive promotion overstates the product's ________ or ________.

A)true price; performance
B)features; performance
C)packaging; costs
D)design; features
E)availability; package contents

Question 20

Companies that "greenwash" ________.

A)are environmentally friendly and have policies already in place to help protect the environment
B)are not environmentally friendly but strive to implement environmentally friendly practices
C)claim to be environmentally friendly but do not do what they claim to be doing
D)practice societal marketing
E)practice sustainable marketing

Question 21

Marketers are most effective when they appeal to ________ rather than when they ________.

A)exciting new inventions; use old ones
B)teenagers; target older people
C)existing wants; attempt to create new ones
D)emotions; appeal to actual needs
E)the mass market; appeal to market segments

Question 22

Which of the following is most responsible for the shrinking number of competitors in almost every major industry?

A)declining materialism and a return to more basic values
B)acquisition of competitors
C)patents that create barriers to entry
D)unfair antitrust regulations
E)predatory pricing

Question 23

In response to charges of cultural pollution, marketers should ________.

A)target their communications as much as possible
B)stop creating false wants
C)stop creating too much materialism
D)lower promotion costs
E)use social media only

Question 24

The two major movements to keep business in line are environmentalism and ________.

A)consumer activism
B)protectionism
C)antimonopoly legislation
D)regulating interstate commerce
E)innovation

Question 25

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

A)Environmentalism
B)The Charter of Rights and Freedoms
C)Grassroots politics
D)Consumer activism
E)The Human Relations Movement

Question 26

Which of the following is a potential advantage of the practice of acquisition?

A)The acquiring company can gain economies of scale.
B)Acquisitions require little government oversight.
C)An acquired company may improve the efficiency of an acquiring company.
D)An industry might become more competitive after an acquisition.
E)Acquisitions create work for government regulators.

Question 27

A second option to restore the balance between private and public goods is to make the consumers pay the ________ costs.

A)promotional
B)cultural
C)environmental
D)social
E)safety

Question 28

To restore the balance between private and public goods, producers could be required to bear the full ________ costs of their operations.

A)promotional
B)cultural
C)environmental
D)social
E)safety

Question 29

Setting prices below cost, threatening to cut off business with suppliers, and discouraging the purchase of a competitor's products are all examples of ________.

A)routine competition
B)excessive materialism
C)unfair competitive marketing practices
D)acquisitions
E)barriers to entering a market

Question 30

Patents and heavy promotional spending are sometimes used to ________.

A)acquire smaller companies
B)bear the social costs of their operations
C)set up barriers for potential competitors wanting to enter the industry
D)achieve economies of scale
E)offset cultural pollution

Question 31

The first organized consumer movement in North America took place in the early 1900s. It was fueled by which of the following?

A)rising prices
B)worsening economic conditions
C)unsafe merchandise
D)scandals in the automotive industry
E)a populous government

Question 32

According to the authors, which of the following is an example of cultural pollution?

A)commercial businesses
B)opinion editorials in magazines
C)street signs in an urban area
D)billboards on truck trailers
E)spam in an email inbox

Question 33

Critics charge that a company's marketing practices can harm other companies and reduce competition among companies. Problems involved include which of the following?

A)competitor's acquisitions
B)barriers to entry
C)confusing marketing communications
D)highly competitive marketing practices
E)information overload

Question 34

The overselling of private goods results in ________, such as cars causing traffic jams, air pollution, injuries, and deaths.

A)cultural pollution
B)misdirected funding
C)social costs
D)materialism
E)opportunity costs

Question 35

Consumer advocates call for which of the following additional consumer rights?

A)The right to be protected from all marketing messages.
B)The right to be well informed about important product aspects.
C)The right to be protected against high prices.
D)The right to influence marketing practices.
E)The right to influence products.

Question 36

The high failure rate of new products shows that companies are not able to ________.

A)control demand
B)advertise enough
C)find manufacturers
D)find outlets
E)identify consumer needs

Question 37

Which of the following is a traditional sellers' right?

A)the right to charge any price, provided that no discrimination exists among similar buyers
B)the right to be well informed
C)the right to sell consumer information
D)the right to use any buying incentive programs
E)the right to introduce any product in any size and style

Question 38

Cultural pollution can be described as ________.

A)constant marketing communications
B)air pollution
C)language barriers
D)a marketer's inability to identify a target market
E)zipping or zapping

Question 39

It is most accurate to say that the 2008-2009 recession has resulted in which of the following?

A)an overselling of private goods
B)a widespread disbelief in the possibility of achieving prosperity
C)a decline in conspicuous spending
D)an increase in materialism
E)the elimination of false wants

Question 40

Critics say marketing is seen as creating false wants that benefit ________ more than ________.

A)consumers; industry
B)industry; consumers
C)stores; manufacturers
D)exporters; importers
E)independent sellers; chain stores

Question 41

Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called ________.

A)green marketing
B)design for environment (DFE)
C)product stewardship
D)environmental sustainability
E)pollution prevention

Question 42

What do most companies today focus on when it comes to protecting the environment?

A)investing heavily in pollution prevention
B)practicing product stewardship
C)developing a sustainable vision
D)investing heavily in environmental technology
E)biodegradability

Question 43

International companies have found it difficult to develop ________ environmental practices that work everywhere.

A)standard
B)flexible
C)custom designed
D)meaningful
E)interesting

Question 44

Which of the following is a sustainable marketing principle?

A)product-oriented marketing
B)customer-value marketing
C)international marketing
D)value marketing
E)cultural marketing

Question 45

Design for environment (DFE)involves thinking ahead in the design stage to create products that are easier to reuse, recycle, or ________.

A)service
B)recover
C)maintain
D)export
E)store

Question 46

Proposals related to the consumer's right to ________ include controlling the ingredients that go into certain products and reducing the level of advertising "noise."

A)not buy a product that is offered for sale
B)expect the product to perform as claimed
C)be well informed about important aspects of the product
D)be protected against questionable marketing practices
E)influence products and marketing practices in ways that will improve quality of life

Question 47

________ is a management approach that involves developing strategies that both sustain the environment and produce profits for the company.

A)Consumerism
B)Environmentalism
C)Environmental sustainability
D)Social responsibility
E)Ethical decision making

Question 48

Xavier Rentals, Inc., is now looking into the future and working internally on beyond greening, which is called ________.

A)sustainable vision
B)new clean technology
C)corporate citizenship
D)green marketing
E)greening activity

Question 49

When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing.

A)value
B)societal
C)sense-of-mission
D)consumer-oriented
E)customer-value

Question 50

Environmentalists assert that the marketing system's goal should be to maximize ________.

A)consumer protection
B)consumer satisfaction
C)people's current and future living environment
D)consumer choice
E)consumption

Question 51

Innovative marketing is ________.

A)a principle of environmentalism
B)based on the consumer's point of view
C)the attempt to continuously seek product and marketing improvements
D)defined in broad social terms
E)a marketing concept that places the emphasis on building customer relationships

Question 52

Which sustainable marketing principle emphasizes building long-run consumer loyalty and relationships?

A)environmentalist
B)innovative
C)customer-value
D)consumerist
E)market-oriented

Question 53

________ is an organized movement of concerned citizens and government agencies to protect and improve people's current and future living environment.

A)Consumer activism
B)Environmentalism
C)Social responsibility
D)Enlightened marketing
E)Sense-of-mission marketing

Question 54

Some firms define their purpose in narrow product terms. Others that define their purpose in broad social terms follow ________.

A)societal marketing
B)sense-of-mission marketing
C)consumer-oriented marketing
D)customer-value marketing
E)innovative marketing

Question 55

Companies emphasizing ________ are developing "green marketing" programs that eliminates or minimizes waste before it is created.

A)pollution prevention
B)product stewardship
C)"beyond greening"
D)new clean technology
E)sustainability vision

Question 56

Companies can develop ________ to serve as a guide to the future, laying out how the company's products and services, processes, and policies must evolve and what new technologies must be developed to get there.

A)design for the environment (DFE)practices
B)cradle-to-grave practices
C)pollution prevention
D)product stewardship
E)a sustainability vision

Question 57

The concept of ________ holds that a company's marketing should support the best long-run performance of the marketing system.

A)consumerism
B)global marketing
C)sustainable marketing
D)the free enterprise system
E)consumer-oriented marketing

Question 58

According to Unilever CEO Paul Polman, people must move away from mindless consumption to ________.

A)responsible consumption
B)reduced consumption
C)technical consumption
D)less pricey consumption
E)no consumption

Question 59

Creating barriers to entry and predatory competition are both ________ decisions made by marketers that may be called into question under the law.

A)advertising
B)product
C)packaging
D)channel
E)competitive marketing

Question 60

What are deficient products?

A)products that have neither immediate appeal nor long-run benefits
B)products that give high immediate satisfaction but only hurt consumers in the long run
C)products that have low appeal but may benefit consumers in the long run
D)products that are either unsafe or inferior
E)any product in the decline stage of the product life cycle

Question 61

The success of the Tom Dennis Ford dealership has been built largely on return customers and word-of-mouth recommendations. The majority of sales are made to customers who have purchased a vehicle at the dealership before or who know someone who had a positive experience purchasing a vehicle there. The sales force at the Tom Dennis Ford dealership most likely knows that using high-pressure selling does not work if the dealership wants to ________.

A)achieve short-term gains
B)move last year's models
C)obey local and federal law
D)build long-term relationships with customers
E)maintain a database

Question 62

One major issue in foreign trade is bribery. According to a study by the World Bank bribery and corruption are least likely to be a problem in which of the following countries?

A)Russia
B)China
C)Iraq
D)Netherlands
E)Haiti

Question 63

Which of the following statements is not true?

A)Bribery is illegal in Canada.
B)Kickbacks are illegal in Canada.
C)Different countries have different levels of corruption.
D)A Canadian company must lower its ethical standards to compete effectively in countries with low standards.
E)Worldwide bribery is a large "business," constituting over $1 trillion per year.

Question 64

It is most accurate to say that within a company, ethics and social responsibility require a ________.

A)future-looking approach
B)total corporate commitment
C)separate budget
D)time commitment that most firms do not have
E)high-level ethical officer

Question 65

Companies must decide what principle they should use as a guide on issues of ethics and social responsibility. Which one of the following is likely to be the least common philosophy to accomplish this end?

A)Let the free market decide.
B)Let the legal system decide.
C)Let history decide.
D)Let individual managers decide.
E)Let individual companies decide.

Question 66

The Canadian Marketing Association has created a mission statement that includes which of the following?

A)responsible growth of marketing
B)fairness
C)citizenship
D)competitiveness
E)responsibility

Question 67

Which of the following advertising situations would least likely be considered "puffery"?

A)Mr. Clean coming to a housewife's rescue
B)instantly toned thighs and legs as a result of using the Thigh Master for only 15 minutes each day
C)children growing into attractive adults as a result of drinking milk
D)a retired couple drinking a vitamin and protein shake and then going bicycling
E)a sleepy mom who wakes up to a gray day, drinks a cup of coffee, and then looks out her window to see golden sunshine, beautiful flowers blooming, songbirds singing, and a rainbow on the horizon

Question 68

Hart's Department Store was accused of deceptive promotion. Which of the following best explains what might have happened?

A)Hart's refused to advertise sale prices in the local paper.
B)Hart's lured customers to the store for a bargain that is out of stock.
C)Hart's advertised a large price reduction from a high retail list price.
D)Hart's used misleading labeling.
E)Hart's mistakenly put the wrong price for a product in an ad

Question 69

Buyers have rights. Which of the following is not a buyer's rights in Canada?

A)the right not to buy a product that is offered for a sale
B)the right to expect the product to be safe
C)the right to refuse to buy
D)the right to expect the product to perform as claimed
E)the right to a 20-day money-back guarantee

Question 70

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets. New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media. Trendy Teens could most easily be criticized for which of the following?

A)deceptive promotions
B)shoddy products
C)high-pressure selling
D)poor service to disadvantaged consumers
E)planned obsolescence

Question 71

A heavily promoted brand of flu medicine sells for much more than a virtually identical store-branded product. Critics would likely charge that promotion for the branded flu medicine adds only ________ to the product rather than functional value.

A)consistency
B)strength
C)psychological value
D)quality
E)informational value

Question 72

Examples of pleasing products include ________.

A)cigarettes and junk food
B)dental services and medications
C)seat belts and air bags
D)fruits and vegetables
E)none of the above

Question 73

Recently, a class-action lawsuit was brought against McDonald's, charging that its food has contributed to the nationwide obesity epidemic. The suit was eventually dismissed, but many critics continue to point out the health dangers of many "fast food" menu items. These critics are concerned that the fast food industry is pushing ________.

A)high-pressure selling
B)deceptive promotions
C)deceptive pricing
D)deceptive packaging
E)harmful products

Question 74

Which of the following is the best example of a desirable product?

A)healthy and delicious breakfast food
B)cigarettes
C)effective but bad-tasting medicine
D)junk food
E)dental insurance

Question 75

Albatross Enterprises was accused of deceptive pricing. Which of the following explains what might have happened?

A)Albatross refused to advertise sale prices in the local paper.
B)Albatross lured customers to the store for a bargain that is out of stock.
C)Albatross advertised a large price reduction from a phony high retail list price.
D)Albatross misrepresented a product's features in an ad.
E)any of the above

Question 76

________ products give both high immediate satisfaction and high long-run benefits.

A)Deficient
B)Pleasing
C)Desirable
D)Salutary
E)Threatening

Question 77

A company that makes products that give high immediate satisfaction but may hurt consumers in the long run makes ________ products.

A)deficient
B)pleasing
C)salutary
D)desirable
E)threatening

Question 78

The societal marketing challenge for makers of which type of product is to add some pleasing qualities so that it will become more desirable in the consumers' minds?

A)salutary
B)desirable
C)pleasing
D)durable
E)aesthetic

Question 79

The societal marketing challenge for makers of which type of product is to add long-run benefits without reducing the product's attracting qualities?

A)salutary
B)desirable
C)pleasing
D)durable
E)deficient

Question 80

In societal marketing, the ideal goal for companies is to turn all of their products into ________ ones.

A)salutary ones
B)desirable ones
C)pleasing ones
D)durable ones
E)serviceable ones