Question 1

Which content analysis technique involves coding categories drawn from existing theories relevant to the research focus with a goal of using these themes to understand the data and help new themes to emerge from the data itself?

A)Directed content analysis
B)Summative content analysis
C)Conventional content analysis
D)Narrative content analysis

Accepted Answer

D

Question 2

Which type of program assists the researcher in dividing text into segments or chunks,attaching codes,and finding and displaying these coded sections?&#10;A)Text retrievers&#10;B)Word processors&#10;C)Code-and-retrieve programs&#10;D)Textbase managers

Accepted Answer

Code-and-retrieve programs are designed specifically for segmenting text, attaching codes, and retrieving those coded sections. Text retrievers are used for searching and retrieving text, word processors are used for typing and formatting documents, and textbase managers are used for organizing and searching large collections of text.

Question 3

Juliette,a sociology student,is conducting a content analysis of her college newspaper.She has a wide number of coding categories and carefully and minutely records each concept,making notes as she goes.This situation is an example of which type of coding?

A)Open coding
B)Coding by topic
C)Descriptive coding
D)Analytic coding

A

Accepted Answer

Open coding involves breaking down qualitative data into discrete parts, closely examining them, and categorizing for further analysis, which is what Juliette is doing by recording each concept with detailed notes.

Question 4

Dr.Grisham is conducting a content analysis on the classic Hardy Boys books.He is looking at the entire series and its messages to young people.This situation is an example of which unit of analysis?&#10;A)Semantics&#10;B)Characters&#10;C)Concepts&#10;D)Items

Accepted Answer

Dr. Grisham is analyzing the entire series of Hardy Boys books, which are considered "items" in content analysis, as they are complete works being studied for their messages.

Question 5

Which type of coding has the goal of developing concepts?&#10;A)Open coding&#10;B)Coding by topic&#10;C)Descriptive coding&#10;D)Analytic coding

Accepted Answer

Analytic coding involves developing concepts and identifying patterns or relationships in the data. This type of coding is used to answer research questions and to develop theories or explanations for the phenomena being studied. Open coding involves identifying initial categories or themes related to the data, while coding by topic involves organizing the data according to predetermined topics. Descriptive coding is a type of coding that seeks to describe the content of the data without interpreting or analyzing it.

Question 6

Which content analysis technique involves the researcher beginning with a set of principles and seeking to exhaust the meaning of the text using specified rules and principles,while maintaining a qualitative textual approach?

A)Directed content analysis
B)Summative content analysis
C)Conventional content analysis
D)Narrative content analysis

Accepted Answer

Conventional content analysis involves deriving categories from the raw data itself and using them to generate theories or explanations of the document. Directed content analysis, on the other hand, starts with pre-existing theories or concepts and applies them to the data. Summative content analysis involves quantifying the content by counting and categorizing certain characteristics. Narrative content analysis focuses on the story or narrative elements within the text.

Question 7

Which content analysis technique involves the researcher beginning with a set of principles and seeking to exhaust the meaning of the text using specified rules and principles,while maintaining a qualitative textual approach?

A)Directed content analysis
B)Summative content analysis
C)Conventional content analysis
D)Narrative content analysis

Accepted Answer

Summative content analysis starts with identifying and quantifying certain words or content in text data, and then extends the analysis to interpret the underlying context and themes, focusing on the discovery of latent meanings.

Question 8

In his content analysis of Playboy magazine,Marcos initially uses coding as the storage of information.This situation is an example of&#10;A)open coding.&#10;B)coding by topic.&#10;C)descriptive coding.&#10;D)analytic coding.

Accepted Answer

Descriptive coding involves using codes or labels to categorize data according to their characteristics or attributes, with the aim of producing an inventory or description of the main themes or topics. In Marcos' content analysis of Playboy magazine, he uses coding as a means of organizing and storing the data, rather than analyzing the data according to specific research questions or theoretical frameworks (analytic coding) or generating categories or themes from the data itself (open coding). Therefore, descriptive coding is the best choice for this scenario.

Question 9

Dr.Paul is examining Nazi propaganda and examines the use of the word &#34;danger&#34; in relation to the sentiment of the sentence on Jews.Dr.Paul is examining which unit of analysis?&#10;A)Semantics&#10;B)Characters&#10;C)Concepts&#10;D)Items

Accepted Answer

Dr. Paul is analyzing the use of a specific word in Nazi propaganda, which falls under the category of semantics, the study of meaning in language. The other options (characters, concepts, items) do not directly relate to the analysis of language and meaning.

Question 10

In her content analysis of presidential debates,Lucy gathers the materials by topic.This situation is an example of which type of coding,according to Morse and Richards?&#10;A)Open coding&#10;B)Coding by topic&#10;C)Descriptive coding&#10;D)Analytic coding

Accepted Answer

The fact that Lucy gathered materials by topic indicates that she used coding by topic, which involves organizing data based on pre-determined categories or topics.

Question 11

Dr.St.George is examining pro-war messages from the late 1960s and early 1970s.She explores various advertisements,looking for words such as war,conflict,Vietnam,and violent engagement.This situation is an example of which unit of analysis?

A)Semantics
B)Characters
C)Concepts
D)Items

Accepted Answer

The answer of Dr.St.George is examining pro-war messages from the...

Question 12

Which type of program has the capacity to code and retrieve while also providing special features designed to assist in developing theoretical connections between coded concepts?&#10;A)Code-based theory builders&#10;B)Conceptual network builders&#10;C)Code-and-retrieve programs&#10;D)Textbase managers

Accepted Answer

The answer of Which type of program has the capacity...

Question 13

Which type of program specializes in locating every instance of a specified word,phrase,or character string and to locate combinations of these items in one of several files?&#10;A)Text retrievers&#10;B)Word processors&#10;C)Code-and-retrieve programs&#10;D)Textbase managers

Accepted Answer

The answer of Which type of program specializes in locating...

Question 14

Dr.Lopez is conducting a content analysis on entertainment magazines from the 1960s.She counts the number of times Marilyn Monroe is mentioned.This situation is an example of which unit of analysis?&#10;A)Semantics&#10;B)Characters&#10;C)Concepts&#10;D)Items

Accepted Answer

The answer of Dr.Lopez is conducting a content analysis on...

Question 15

Which content analysis technique involves coding categories drawn from existing theories relevant to the research focus with a goal of using these themes to understand the data and help new themes to emerge from the data itself?

A)Directed content analysis
B)Summative content analysis
C)Conventional content analysis
D)Narrative content analysis

Accepted Answer

The answer of Which content analysis technique involves coding categories...

Deck 11: An Introduction to Content Analysis