Deck 24: Note : Competitive Advantages
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Deck 24: Note : Competitive Advantages
1
When identifying competitive advantages,comparisons made between a firm and its strongest competitors should be based on ________.
A) managerial inputs
B) customer opinions
C) industry analysts
D) expert reviews
A) managerial inputs
B) customer opinions
C) industry analysts
D) expert reviews
B
2
What is the first step in the process of identifying competitive advantages?
A) prioritizing customers' buying criteria
B) comparing the firm to competitors
C) analyzing the firm's value chain
D) assessing customers' loyalties
A) prioritizing customers' buying criteria
B) comparing the firm to competitors
C) analyzing the firm's value chain
D) assessing customers' loyalties
A
3
Studies show that the resource-based view more accurately predicts firm-level success than the market-based view.
True
4
What is the difference between a market-based view of strategy development and a resource-based view? Briefly outline the steps for developing a strategy for each philosophy.
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5
According to the market-based view of strategy development,the success of a firm most likely depends on ________.
A) organizational resources
B) industry attractiveness
C) employee strengths
D) customer loyalty
A) organizational resources
B) industry attractiveness
C) employee strengths
D) customer loyalty
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6
Which of the following is a true statement about competitive advantages?
A) Tangible resources are more important than intangible resources.
B) Tangible resources are more difficult to obtain than intangible resources.
C) Valuable and substitutable resources increase long-term customer loyalty rates.
D) Valuable and rare resources that are easily substituted provide short-term advantages.
A) Tangible resources are more important than intangible resources.
B) Tangible resources are more difficult to obtain than intangible resources.
C) Valuable and substitutable resources increase long-term customer loyalty rates.
D) Valuable and rare resources that are easily substituted provide short-term advantages.
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7
The strategic importance of value chain activities varies by industry.
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8
According to modern strategic management theories,the best competitive advantages are ________.
A) exploitable in other markets
B) based on customer demands
C) research oriented
D) intangible
A) exploitable in other markets
B) based on customer demands
C) research oriented
D) intangible
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9
According to a market-based view of strategy development,the attractiveness of an industry is determined by all of the following EXCEPT ________.
A) transferable resources of organizations
B) bargaining powers of suppliers
C) rivalries among competitors
D) threats from new entrants
A) transferable resources of organizations
B) bargaining powers of suppliers
C) rivalries among competitors
D) threats from new entrants
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10
Which of the following best describes a capability that is valuable,rare,transferable,and easy to imitate?
A) core competence
B) tangible advantage
C) short-term advantage
D) not a competitive advantage
A) core competence
B) tangible advantage
C) short-term advantage
D) not a competitive advantage
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11
A resource-based view of strategy development asserts that a firm's success depends on ________.
A) profitability ratios
B) industry attractiveness
C) industry macro environments
D) sustainable competitive advantages
A) profitability ratios
B) industry attractiveness
C) industry macro environments
D) sustainable competitive advantages
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12
What is the first step of strategy development if a firm follows a resource-based view?
A) targeting profitable market segments
B) analyzing the firm's strengths and weaknesses
C) assessing the company's external environment
D) identifying sustainable competitive advantages
A) targeting profitable market segments
B) analyzing the firm's strengths and weaknesses
C) assessing the company's external environment
D) identifying sustainable competitive advantages
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13
Which of the following is NOT a characteristic of a resource that provides a firm with a sustainable competitive advantage?
A) transferable
B) unique
C) tangible
D) valuable
A) transferable
B) unique
C) tangible
D) valuable
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14
According to the market-based view of strategy development,how a firm competes is more important than where a firm competes.
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