Question 1

Coca-Cola has shifted to an undifferentiated marketing approach by offering sugar-free drinks,caffeine-free drinks,and family-size bottles.

Accepted Answer

Coca-Cola has shifted to a differentiated marketing approach by offering a variety of products to different target markets, such as sugar-free drinks for health-conscious consumers, caffeine-free drinks for those sensitive to caffeine, and family-size bottles for larger households. This is not an undifferentiated marketing approach where the company offers the same product to all customers without any segmentation or targeting.

Question 2

Which type of marketing approach requires a firm to customize its marketing mix for various target market segments?&#10;A) specialty marketing&#10;B) concentrated marketing&#10;C) differentiated marketing&#10;D) undifferentiated marketing

Accepted Answer

Differentiated marketing requires a firm to customize its marketing mix for various target market segments. Specialty marketing focuses on a particular product or service, concentrated marketing targets a single segment, and undifferentiated marketing targets the entire market with a single marketing mix.

Question 3

A firm that implements a differentiated marketing program will most likely have a complex organizational structure and diluted benefits of scale.

Accepted Answer

Implementing a differentiated marketing program requires the firm to target multiple segments with different needs and preferences, which can lead to a more complex organizational structure. Furthermore, customizing products or services for each segment can reduce the benefits of scale and potentially increase costs.

Question 4

An undifferentiated marketing strategy will most likely be successful if the ________.&#10;A) product or service has wide appeal&#10;B) market has many strong competitors&#10;C) product is sold primarily to businesses&#10;D) market segment demands superior value

Accepted Answer

An undifferentiated marketing strategy is best suited for a product or service that has wide appeal, as it targets a broad range of customers without specifically tailoring its offerings to individual segments. This approach is most effective when a product or service meets the general needs of a broad range of customers and does not require customization or advanced features to appeal to different market segments.

Question 5

What are the two primary marketing strategies? What are the advantages and disadvantages of each approach?

Accepted Answer

The answer of What are the two primary marketing strategies?...

Question 6

Fairhaven Foods focuses its product development and marketing strategies on diabetics who need a sugar-free diet.The firm offers an extensive number of sugar-free cereals,snacks,and cookies for diabetics.Which marketing approach is the firm most likely using?

A) segment specialization
B) selected specialization
C) product specialization
D) full market coverage

Accepted Answer

Fairhaven Foods is focusing on a specific segment of the market (diabetics who need a sugar-free diet) and offering a variety of products tailored to their needs, which is characteristic of a segment specialization strategy.

Question 7

A firm that uses a product specialization strategy would most likely ________.&#10;A) focus on one product that is tailored to one market segment&#10;B) develop many products for one market segment&#10;C) focus on one product that is tailored to all market segments&#10;D) develop many products for all market segments

Accepted Answer

The answer of A firm that uses a product specialization...

Question 8

A company would most likely adopt an undifferentiated targeting strategy in order to ________.&#10;A) remove the need for clear positioning&#10;B) reduce production and advertising costs&#10;C) more efficiently focus on its CRM strategy&#10;D) compete successfully in a highly competitive market

Accepted Answer

An undifferentiated targeting strategy involves treating the entire market as one segment and offering a single marketing mix to all customers. By doing so, the company can reduce production and advertising costs as there is only one product and one message to promote. This strategy is typically adopted by companies selling mass-consumer products with little variation in customer needs and preferences.

Question 9

Mass marketers such as Target and Walmart often ignore market segment differences and target the whole market with one offer.What is this approach to targeting?&#10;A) niche marketing&#10;B) differentiated marketing&#10;C) concentrated marketing&#10;D) undifferentiated marketing

Accepted Answer

This approach is known as undifferentiated marketing, where the company ignores segment differences and targets the whole market with one offer.

Question 10

Identifying target markets is similar to conducting a portfolio analysis.

Accepted Answer

Identifying target markets involves analyzing and selecting specific groups of consumers to target with marketing efforts, which is similar to how a portfolio analysis involves analyzing and selecting specific investments or assets to include in a portfolio.

Question 11

What is the first step in the process of selecting a target market?&#10;A) positioning segments in a market portfolio&#10;B) determining competitive superiority&#10;C) searching for competitive advantages&#10;D) evaluating segment attractiveness

Accepted Answer

The answer of What is the first step in the...

Question 12

Which type of differentiated marketing involves focusing on one market segment with one product?&#10;A) segment specialization&#10;B) selected specialization&#10;C) product specialization&#10;D) full market coverage

Accepted Answer

The answer of Which type of differentiated marketing involves focusing...

Question 13

Which of the following will most likely occur if a firm shifts from an undifferentiated marketing program to a differentiated marketing program?&#10;A) decreasing organizational complexity&#10;B) increasing benefits of scale&#10;C) decreasing product portfolio&#10;D) increasing per-unit costs

Accepted Answer

The answer of Which of the following will most likely...

Question 14

Target market selection should most likely NOT be based on ________.&#10;A) segment rivalries&#10;B) strategic objectives&#10;C) core competences&#10;D) economies of scope

Accepted Answer

The answer of Target market selection should most likely NOT...

Deck 26: Note : Targeting