Deck 6: Social Publishing

Question 1

Which of the following should be categorized as original content?

A)Syndicated sources.
B)Media-sharing sites.
C)Filler content.
D)Flagship content.
E)Blogs.

Answer 1

D
Explanation: D)If that original content positions the sponsoring entity as an authority on the subject in question,then we call it authority-building content.Flagship content is also authority-building content.This term refers to seminal pieces of work that help to define a phenomenon or shape the way people think about something for a long time.

Question 2

Which of the following is content that a person feels intrinsically motivated to prepare and share?

A)Counterfeit.
B)Sponsored.
C)Commercial.
D)Incentivize.
E)Organic.

Answer 2

E
Explanation: E)It's useful to distinguish between UGC that people voluntarily publish and content that appears because some organization has invited contributions from users.Organic content is content that a person feels intrinsically motivated to prepare and share.

Question 3

Which of the following types of content is encouraged by the chance to win a contest or receive free merchandise?

A)Counterfeit.
B)Sponsored.
C)Commercial.
D)Incentivized.
E)Organic.

Answer 3

D
Explanation: D)It's useful to distinguish between consumer-generated content that people voluntarily publish and content that appears because some organization has invited contributions from users.Incentivized content is encouraged by the offer of an incentive,such as the chance to win a contest,receive free merchandise,or even earn cold hard cash.In these cases the contribution is a response to a call to action.

Question 4

A half-page plea in a traditional newspaper to pass environmental legislation or carry out sanctions against governments that permit whaling is clearly which of the following?

A)An editorial message only.
B)A commercial message only.
C)Either an editorial message or a commercial message.
D)Neither an editorial message nor a commercial message.
E)Both an editorial message and a commercial message.

Question 5

Which of the following ensures that people participate in a social media campaign and is exemplified when a host in a TV infomercial reminds you to 'Call right now.Operators are standing by!'?

A)Urban legend.
B)Editorial message.
C)Protest message.
D)Call to action.
E)Citizen advertisement.

Question 6

Which of the following best describes a counterfeit conversation?

A)Objective and unbiased.
B)Paid consumer content.
C)Planted by organizations to masquerade as original material that an actual consumer posted.
D)The proliferation of untruths and exaggerations.
E)A direct request in a marketing message for a specific behavior.

Question 7

Which type of content refers to seminal pieces of work that help to define a phenomenon or shape the way people think about something for a long time?

A)Flagship content.
B)Reposted content.
C)Filler content.
D)Retweeted content.
E)Secondhand content.

Question 8

Which of the following would be included in an editorial calendar?

A)Schedule for publication.
B)Identification of relevant topics.
C)Publication venues.
D)Types of content.
E)All of the above.

Question 9

Which of the following best describes a sponsored conversation?

A)Objective and unbiased.
B)Paid consumer content.
C)Planted by organizations that masquerades as original material an actual consumer posted.
D)The proliferation of untruths and exaggerations.
E)A direct request in a marketing message for a specific behavior.

Question 10

Which of the following best describes a call-to-action?

A)Objective and unbiased.
B)Paid consumer content.
C)Planted by organizations to masquerade as original material that an actual consumer posted.
D)The proliferation of untruths and exaggerations.
E)A direct request in a marketing message for a specific behavior.

Question 11

Which of the following may include opinions,advice and art,and is considered the unit of value in a social community?

A)A dollar.
B)A friend.
C)Content.
D)Reputation.
E)Identity.

Question 12

Which of the following best describes an urban legend?

A)Objective and unbiased.
B)Paid consumer content.
C)Planted by organizations to masquerade as original material that an actual consumer posted.
D)The proliferation of untruths and exaggerations.
E)A direct request in a marketing message for a specific behavior.

Question 13

Which of the following is a defining characteristic of a microblog?

A)Hosts regularly updated content.
B)Can be written with an unlimited amount of characters.
C)Includes short bursts of texts and links.
D)Both A and C.
E)None of the above.

Question 14

Which of the following best describes an editorial message?

A)Objective and unbiased.
B)Paid consumer content.
C)Planted by organizations to masquerade as original material that an actual consumer posted.
D)The proliferation of untruths and exaggerations.
E)A direct request in a marketing message for a specific behavior.

Question 15

The social publishing zone includes which of the following channels?

A)Blogs.
B)Media sharing sites.
C)Microblogs.
D)Information and news networks.
E)All of the above.

Question 16

Which of the following completes the sentence,'__________ is defined as a '"marketing technique of creating and distributing valuable,relevant and consistent content to attract and acquire a clearly defined audience,with the objective of driving profitable customer action"'?

A)Social media marketing.
B)Content marketing.
C)Published content.
D)Media content.
E)Marketing communications.

Question 17

Which of the following completes the sentence,' ___________ post sponsored conversations as their sole reason to contribute to a conversation'?

A)Counterfeitbloggers.
B)Organicbloggers.
C)Spokesbloggers.
D)Incentivizedbloggers.
E)Urbanbloggers.

Question 18

Which of the following types of pillar posts is the most popular type posted?

A)'How-to' article.
B)Definition article.
C)Glossary article.
D)Theory article.
E)List article.

Question 19

Which of the following characterizes content in terms of originality and substance?

A)Golden triangle.
B)Value ladder.
C)Editorial calendar.
D)Protest site.
E)Social bookmarking site.

Question 20

The lowest step of the value ladder is also known as which of the following?

A)Pillar.
B)Authority-building.
C)Original.
D)Filler.
E)Flagship.

Question 21

Which of the following use web properties (i.e. ,links pages)to send one link to the home site and another link to the next property?

A)Trackbacks.
B)Long tail keywords.
C)Plug-ins.
D)Linkwheels.
E)Hooks.

Question 22

Which of the following completes the sentence,'Among other things,a _________ duplicates content at multiple sites and create link exchanges,where sites agree to link with each other'?

A)White hat.
B)Web crawler.
C)Black hat.
D)Golden triangle.
E)Gray hat.

Question 23

Which of the following terms refers to an article that is written to promote a company's expertise in the field?

A)Counterfeit.
B)Branded.
C)Organic.
D)Dynamic.
E)Sponsored.

Question 24

Which of the following would not be a component of an off-site social media optimization tactic?

A)Social news.
B)RSS feed.
C)Microblog posts.
D)Social media press releases.
E)Social bookmarking.

Question 25

Which of the following completes the sentence,'A _________ places keywords in hidden text by making the font color of keywords the same color as the page background'?

A)White hat.
B)Web crawler.
C)Black hat.
D)Golden triangle.
E)Gray hat.

Question 26

Which of the following completes the sentence,'______ links are not paid for but are based on the search engine's model for delivering relevant search results'?

A)Counterfeit.
B)Three-way.
C)Organic.
D)Dynamic.
E)Sponsored.

Question 27

Which type of pillar post includes a series of definitions related to each other and creates a resource guide on the topic?

A)'How-to' article.
B)Definition article.
C)Glossary article.
D)Theory article.
E)List article.

Question 28

Which type of pillar posts may draw on humor or education in detailing bullets for easy readability and consumption?

A)'How-to' article.
B)Definition article.
C)Glossary article.
D)Theory article.
E)List article.

Question 29

Which of the following are multi-phrase search queries?

A)Trackbacks.
B)Long tail keywords.
C)Plug-ins.
D)Linkwheels.
E)Hooks.

Question 30

Which of the following completes the sentence,'_______ links are ones in which a company pays a search engine to list as part of related search results'?

A)Counterfeit.
B)Three-way.
C)Organic.
D)Dynamic.
E)Sponsored.

Question 31

What does link juice describe?

A)Link quality.
B)A site's members.
C)Link quantity.
D)A site's content.
E)A site's brand equity.

Question 32

Which of the following completes the sentence,'_________ ensures that a company's own sites link to each other in sequence and then back to the original site'?

A)Stuffing.
B)Cloaking.
C)Indexing.
D)Hooking.
E)Three-way linking.

Question 33

Which of the following do search engine marketers call the space on the screen where listings are virtually guaranteed to be viewed?

A)Golden triangle.
B)Contrary hook.
C)Gateway page.
D)Hook.
E)Heading tag.

Question 34

Which of the following best describes a heading tag?

A)Code embedded in a web page.
B)An HTML tag that defines the page's title.
C)An HTML tag that is used to section and describe content.
D)Your headline,i.e.the main indicator of your page's content.
E)The website address.

Question 35

Which of the following best describes a meta tag?

A)Code embedded in a web page.
B)An HTML tag that defines the page's title.
C)An HTML tag that is used to section and describe content.
D)Your headline,i.e.the main indicator of your page's content.
E)The website address.

Question 36

Which of the following completes the sentence,'Keyword _______ is referred to as the insertion of a superficially large number of keywords throughout a site's content and tags'?

A)Stuffing.
B)Cloaking.
C)Indexing.
D)Hooking.
E)Three-way linking.

Question 37

Which process makes it more likely for content on a specific social media platform to be more visible and linkable in online communities?

A)Cultural co-creation.
B)Linkbaiting.
C)Social media optimization.
D)Sockpuppeting.
E)Three-way linking.

Question 38

Which of the following completes the sentence,' In a linkwheel,________ are considered the "hubs" and _______ are considered the "spokes"'?

A)targeted pages;links pages
B)links pages;targeted pages
C)brands;links pages
D)search engines;consumers
E)consumers;brands

Question 39

Which type of pillar post is equivalent to opinion-editorial pieces in your local newspaper?

A)'How-to' article.
B)Definition article.
C)Glossary article.
D)Theory article.
E)List article.

Question 40

Which of the following completes the sentence,'A ___________ creates site maps so that every page is linked to every other page and search engine bots can crawl every page'?

A)White hat.
B)Web crawler.
C)Black hat.
D)Golden triangle.
E)Gray hat.

Question 41

What is the main difference between a blog and a microblog?

A)Blogs share stories and microblogs share headlines.
B)Blogs are made of short bursts of text and microblogs are made of long entries.
C)Blogs share headlines and microblogs share stories.
D)Blogs and microblogs are the same.
E)Blogs are only made up of stories and microblogs are only made up of 'how-to's'.

Question 42

Which of the following hooks is exemplified by the DietBlog's post called,'Obese Skunk Cuts Out Bacon Sandwiches'?

A)Resource.
B)Contrary.
C)Humor.
D)Giveaway.
E)Research.

Question 43

Which of the following terms refers to how individuals,acting as editors,determine what material is disseminated throughout the community as well as the value ratings associated with the material?

A)Media democratization.
B)Three-way linking.
C)Urban legends.
D)Search engine optimization.
E)Sockpuppeting.

Question 44

Which of the following refers to the careful crafting of a title that markets the content?

A)Stuffing.
B)Cloaking.
C)Indexing.
D)Linkbaiting.
E)Three-way linking.

Question 45

Which of the following best describes a resource hook?

A)Refers to content written with the intent to be helpful to the target audience.
B)Refutes some accepted belief.
C)Is designed to show that the content will entertain.
D)Promises something for free.
E)Offers a claim about something of interest.

Question 46

Which of the following best describes a contrary hook?

A)Refers to content written with the intent to be helpful to the target audience.
B)Refutes some accepted belief.
C)Is designed to show that the content will entertain.
D)Promises something for free.
E)Offers a claim about something of interest.

Question 47

The Serta mattress company might create an article entitled '5 Methods to Ensure a Restful Night's Sleep'.This would be an example of which of the following hooks?

A)Resource.
B)Contrary.
C)Humor.
D)Giveaway.
E)Research.

Question 48

A social media press release should have all of the following in addition to the typical press release content save which one?

A)Optimized title.
B)RSS feed options.
C)Good keywords and tags.
D)Content that cannot be shared.
E)Links to the main site landing page.

Question 49

Which of the following create the ability to easily share a site's content with external sites?

A)Trackbacks.
B)Web crawlers.
C)Plug-ins.
D)On-site indicators.
E)Meta tags.

Question 50

Which of the following best describes a giveaway hook?

A)Refers to content written with the intent to be helpful to the target audience.
B)Refutes some accepted belief.
C)Is designed to show that the content will entertain.
D)Promises something for free.
E)Offers a claim about something of interest.