Deck 12: Global Innovation and Intellectual Property

Question 1

RandomGoodies,a departmental store,wants to reach the lower-income segment of the market as it knows that most people in developing economies are unable to afford highly priced goods.To accomplish efficiency-enhancing innovation,the store limits the number of products in the store.It also sources its products from low-cost suppliers.Which of the following statements is true in this scenario?

A)The potential for generating profits is uncertain.
B)Decisions are based on short-term metrics.
C)Resources are made cheaper.
D)New jobs can be easily created.

Answer 1

B

Question 2

Frido Innovative Techno has several regional research and development centers spread across the world.The firm believes that its centers around the world can lead to continued innovation as the centers can concentrate on the demands within their particular regions.However,it has been observed that there is a serious lack of communication among the workers at the various regional centers.As a result,they are working on similar problems without sharing their results.Which of the following is most likely to happen in this scenario?

A)There will be duplication of effort.
B)There will be a less number of job opportunities.
C)The company cannot reach the lower-income segment of the market.
D)Rates of developed products will be unaffordable to the local public.

Answer 2

A

Question 3

The grocery store FullBasket Goods has made changes to its existing workflow.FullBasket Goods accepts only debit cards and cash as payment for the purchased items,and it does not provide shopping bags to its customers.Which of the following kinds of innovations is FullBasket implementing in this scenario?

A)Efficiency-enhancing innovation
B)Performance-improving innovation
C)Market-creating innovation
D)Disruptive innovation

Answer 3

A

Question 4

Which of the following is a difference between efficiency-enhancing innovations and market-creating innovations?

A)Unlike efficiency-enhancing innovations,market-creating innovations lead to decreasing revenue of a company.
B)Unlike efficiency-enhancing innovations,market-creating innovations prevent companies from growing in size.
C)Unlike efficiency-enhancing innovations,market-creating innovations create a new class of consumers.
D)Unlike efficiency-enhancing innovations,market-creating innovations provide certainty in generating profits.

Question 5

Gama Technosoft plans to remodel and restructure their cell phones and to launch a new version.However,Linda,the head of the design team,was skeptic of this idea.The management tried to convince Linda saying that it will keep the company growing as the new product will be refreshing for the customers.Which of the following statements can justify Linda's viewpoint in this scenario?

A)It would only attract first-time buyers and not the existing customers.
B)An improvement to the existing product will discourage private spending by increasing taxes.
C)The sales of a new model will not be able to replace the sales of the existing model.
D)It will have limited potential to capture additional market share.

Question 6

Dasat Automotives intends to remodel the design of its cars' existing interiors to increase the level of the car seats' comfortability.This change exemplifies:

A)effectiveness-improving innovation.
B)viability innovation.
C)existential innovation.
D)performance-improving innovation.

Question 7

The management at Hioven Phones believes in performance-improving innovations.The team decides to remodel its second version of cell phone with enhanced user-interfaces and launch a new third version of the same cell phone.Which of the following is likely to happen in this scenario?

A)First-time buyers are more likely to be attracted than repeat customers.
B)Resources used for the production of the old version of the cell phone cannot be shifted to the production line for the new version.
C)There will be a huge potential for creation of new jobs.
D)Sales of the new version of the cell phone will replace sales of the older version.

Question 8

Which of the following is a difference between innovation and an invention?

A)Innovation is the combination of new or existing ideas,whereas an invention is a completely new concept or product.
B)Innovations necessarily build on new inventions,whereas inventions do not necessarily build on innovations.
C)A new invention is the commercialization of innovation,whereas the vice versa is not true.
D)Innovation is the creation of a product for the first time,whereas invention is the improvement of an existing product.

Question 9

According to Dr.Brian Junling Li,the vice president of Alibaba Group,innovation:

A)comes from organized plans.
B)should necessarily build on new inventions.
C)should be based solely on a new concept or product.
D)comes from the preparedness to deal with the uncertainty of the future.

Question 10

The management at Graphon Systems believes in performance-improving innovations.It makes its design team work on the existing models of the company's products to innovate newer versions of the same products that would possess an enhanced look and have greater functional aspects.Which of the following statements is true in this scenario?

A)The company would have limited potential to capture additional market share.
B)Resources used for the production of a product's existing models cannot be shifted to the production line for the new models.
C)There will be a huge potential for the creation of new jobs.
D)Sales of the newer versions of the products will not be able to replace the sales of the existing versions of the products.

Question 11

ThroHon Tech considers its customers to be co-innovators and believes in involving them in the innovation process.It has begun its own innovation management software that can be accessed by a Web browser for tracking innovation programs.This software is a platform that provides complete data starting from the base idea up to the execution process of an entire program.This allows global customers who are technically proficient to suggest improvements and provide their views.This initiative by ThroHon Tech exemplifies the use of _____.

A)balanced benchmarking chains
B)open innovation platforms
C)market trading analyses
D)proactive invention plans

Question 12

Which of the following statements is true in the context of innovation as a tool for global growth?

A)Invention is the commercialization of a new innovation.
B)Innovations should necessarily build on new inventions.
C)Innovations are successful when based on organized plans.
D)Innovation is the combination of ideas to create something desired by customers.

Question 13

Samantha,the technical lead at Marrium Infotech,is against the management's decision to try market-creating innovations instead of performance-improving or efficiency-enhancing innovations.The management justifies its view by saying that this would create a new market and enhance the company's growth.Which of the following statements can Samantha use to justify her viewpoint?

A)The market-creating innovation will fail to create a new class of consumers.
B)The market-creating innovation results cannot be tested in the market before the product's release.
C)Implementing market-creating innovations will lead to a decrease in the company's revenue.
D)Implementing market-creating innovations will prevent a company from reaching prospective customers.

Question 14

Which of the following exemplifies a market-creating innovation?

A)Haiview remodels its existing version of cell phones by creating a slimmer phone body and enabling finger-print locking to launch a new version of it.
B)Vaive systems introduces a unique on-site power supply system that was non-existent in the market before its launch.
C)Rothash Stores accepts only debit cards and cash as payment for its goods.
D)A grocery store in the city of Kakun sells existing products at lower price points.

Question 15

The design and research team at GrowGen Next has worked on changing children's perspective on scans and other diagnostic tests by surrounding the designated areas or clinics with fun-filled items and activities.The children,who were previously scared to enter the scan room,now find it entertaining as the complete set-up has been modified by displaying cartoon characters throughout the scan process.This scenario exemplifies the concept of _____.

A)individualism
B)innovation
C)fortification
D)attribution

Question 16

Through _____,people from different companies and independent contractors work collaboratively with internal research and development (R&D)to combine new or existing ideas to create marketable value.

A)needs analysis research
B)open innovation platforms
C)market trading programs
D)proactive invention plans

Question 17

The research team at Life's On Laboratories have been working on the creation of new medicine that could effectively treat Alzheimer's disease at a faster rater without facing the side effects that are usually caused by the existing medicines.After a decade-long research,the team at Life's On successfully formulated a unique composition to treat the disease,which would make a significant contribution to the healthcare industry.In this scenario,the new and unique medicine developed by the research team at Life's On Labs exemplifies _____.

A)enrichment
B)fortification
C)an assertion
D)an invention

Question 18

Which of the following statements is true of market-creating innovations?

A)Investment decisions are usually based on long-term metrics.
B)Their potential for generating profits is uncertain.
C)Newly-created products can be tested in the market before their release.
D)They tend to attract repeat customers rather than first-time buyers.

Question 19

Which of the following differentiates market-creating innovations from performance or efficiency innovations making it the least likely choice by companies?

A)Unlike performance or efficiency innovations,market-creating innovations cannot create a new class of consumers.
B)Unlike performance or efficiency innovations,market-creating innovations cannot increase a company's revenue.
C)Unlike performance or efficiency innovations,market-creating innovations involve investment decisions that are often based on short-term metrics.
D)Unlike performance or efficiency innovations,market-creating innovations prevent companies from growing in size.

Question 20

Jillone Technocraft has developed a new kind of couch that can be converted into bedding without the efforts of having to pump air in or out.The new technology behind the making of this couch is unique and a complete innovation by the design team at Jillone.Although the company is not sure how effective it will be in attracting a new customer base,it is still confident and wants to take the risk.Which of the following is most likely the reason Jillone has chosen to incorporate market-creating innovation?

A)It wants the company to grow in size and achieve an increase in its revenue.
B)Profit generation is certain.
C)It wants to test its product in the market before the product's release.
D)Time-consumption during the development phase is minimal.

Question 21

In the context of the steps of the innovator's imperative,which of the following is a difference between going local and reaching out?

A)Going local involves integrating acquired new knowledge with the local knowledge base,whereas reaching out involves questioning preexisting assumptions.
B)Going local involves observing how potential clients live and work,whereas reaching out involves collaborating with individuals with whom employees have developed strong relationships.
C)Going local is the final step of the innovator's imperative,whereas reaching out is the first step of the innovator's imperative.
D)Going local involves approaching people at company headquarters to examine a problem from new angles,whereas reaching out involves understanding the clients.

Question 22

The management at Gayle Systems believes that as it has its products and services spread across the globe,identifying problems and obtaining their solutions cannot be undertaken if the issue is not looked at from the local perspective.It believes that local market problems should be first understood,followed by reaching out to peers globally to search for unique solutions,and lastly,the knowledge obtained at the local source should be combined with the foreign knowledge.This exemplifies that Gayle Systems follows the _____.

A)inventor's outlook
B)innovator's imperative
C)researcher's protocol
D)manager's decorum

Question 23

A _____ is a form of legal protection provided by a government that excludes anyone other than its holder from making,using,or selling an invention for a set period of time.

A)registration
B)royalty
C)permit
D)patent

Question 24

Juana,a researcher in the field of physics,has created a new way of operating hydraulic equipment at a minimal operational cost.She wants to acquire a patent for her work.Choose the most appropriate reason that might make Juana think otherwise and not apply for a patent for her invention.

A)The acquired patent will not grant her invention protection in foreign countries.
B)With inventions related to physics,she cannot ask for government sanctions against patent infringers.
C)Patent applications take a long time to be processed as they are the cheapest form of protecting intellectual property.
D)She will need to disclose in full to the issuing authority the technical details of the invention.

Question 25

In the context of foundations of culture,_____ are company-level objectives that require the company to do something beyond what others might reasonably expect,pushing efforts in new directions or to new levels.

A)cognitive assessments
B)situational constraints
C)stretch goals
D)proactive needs

Question 26

At RedForum Technologies,every employee from the mid-seniority level onward is expected to deliver at least seven working days a month toward the activities organized by the company to serve its corporate social responsibility.This initiative by RedForum highlights its _____.

A)company matrix
B)company culture
C)company leadership
D)company structure

Question 27

The need for individuals to understand local market problems,to reach out to others globally to search for unique solutions to the problem,and to uncover the causal relationships found within that foreign knowledge to ensure it is correctly applied to the local problems is referred to as the _____.

A)organizational outlook
B)innovator's imperative
C)researcher's protocol
D)managerial grid

Question 28

Which of the following steps of the innovator's imperative helps to fertilize local ideas by improving the root structure?

A)Encoding principles
B)Minimizing goals
C)Reaching out
D)Scheduling invention

Question 29

In the context of company culture,which of the following statements is true of Google's "70-20-10 rule"?

A)Employees are expected to divide their time in the following manner: 70 percent on the main tasks,20 percent on related projects,and 10 percent on exploratory projects.
B)Employees are expected to divide their time in the following manner: 70 percent on related projects,20 percent on the main tasks,and 10 percent on exploratory projects.
C)Employees are expected to divide their time in the following manner: 70 percent on exploratory projects,20 percent on related projects,and 10 percent on community service.
D)Employees are expected to divide their time in the following manner: 70 percent on the main tasks,20 percent on community service,and 10 percent on organizational management.

Question 30

A _____ is the unique combination of a company's vision,values,norms,systems,symbols,language,assumptions,beliefs,and habits.

A)company matrix
B)company culture
C)company profile
D)company structure

Question 31

Vaiwei Technologies has a unique way of innovating new designs for each electronic device they build.The research and design team at Vaiwei does not follow basic templates.Instead,they choose to go in-depth about the requirement specification of the device to be designed and constructed and then build it based on their analysis.In this process,the researchers and designers at Vaiwei question preexisting assumptions about the way the company has done things in the past.Which of the following steps of the innovator's imperative is demonstrated in this scenario?

A)Uncovering principles
B)Minimizing goals
C)Reaching out
D)Going local

Question 32

In the context of the various modes that businesses use to keep their intellectual property safe,which of the following is a difference between a patent and a copyright?

A)Unlike a patent,a copyright cannot be issued for literary works.
B)Unlike a patent,registration of a copyright is mandatory.
C)Unlike a patent,a copyright cannot be granted by national governments.
D)Unlike a patent,a copyright is granted to authors of artistic work.

Question 33

DRF Technologies has been strictly following its standardized protocol design when updating or innovating products.However,it recently received complaints from a few of its clients who were not satisfied with the design and basic operation of the devices supplied to them.Technicians at DRF identified the problem and then chose to collaborate with individuals outside the firm to gain knowledge about possible solutions to the problem.To find a solution,they integrated the newly obtained knowledge with their local knowledge base.Which of the following steps of the innovator's imperative is demonstrated in this scenario?

A)Uncovering principles
B)Minimizing goals
C)Reaching out
D)Scheduling invention

Question 34

Shane has researched stem cells for almost two years and has made a unique contribution to the healthcare sector with his innovation related to the treatment of congenital deformities.He needs to acquire a legal protection for his work,for which he is willing to disclose the technical details associated with his creation to the issuing authority.Which of the following will be granted to Shane in this scenario?

A)A copyright
B)A patent
C)A trademark
D)A permit

Question 35

In the context of the steps of the innovator's imperative,which of the following is a difference between reaching out and uncovering principles?

A)Unlike in reaching out,the step uncovering principles explores why a product or service works.
B)Unlike in uncovering principles,the step reaching out deals with questioning preexisting assumptions about a customer.
C)Reaching out is the first step of the innovator's imperative,whereas uncovering principles is the second step of the innovator's imperative.
D)Reaching out is the final step of the innovator's imperative,whereas uncovering principles is the first step of the innovator's imperative.

Question 36

The senior line managers at Kadem Techno take time out of their schedules and share their experiences with various innovative attempts made by them in the past.They encourage the employees to question existing assumptions and combine knowledge such that innovations can be made.In this scenario,the senior line managers at Kadem Techno act as _____.

A)corporate acquaintances
B)corporate incubators
C)corporate whistle-blowers
D)corporate role models

Question 37

GlobalHead Foundation is a profit-making organization that conducts welfare programs for differently-abled children.It strives to keep its pace with its competitors and comes up with equivalent programs that can benefit the children.Recently,the management of GlobalHead had ideas that could put it in the forefront of the healthcare sector.However,the company has been reluctant to take risks and go beyond its usual workflow.In this scenario,GlobalHead is required to _____.

A)set a cognitive target
B)have a situational constraint
C)set a stretch goal
D)have a rotational design

Question 38

When technical problems started occurring at the site where electronic devices were set up by the engineers of JKLT Tech,the engineers visited the site and examined how the local consumers were using the devices.This helped them identify the underlying issues that they otherwise wouldn't have been able to understand.Next,the engineers at the local unit wanted to consult the people at their headquarters to help them with examining the problem from a different perspective.This act by the engineers exemplifies the _____ step of the innovator's imperative.

A)encoding principles
B)minimizing goals
C)reaching out
D)blocking in

Question 39

Jenny,a science scholar,has been working in the field of nanotechnology for more than seven years.She has developed a new technique that can be used to treat melanoma.She wants to acquire a patent for this technique.Which of the following facts should Jenny know before applying for a patent?

A)The patent application process is time-consuming.
B)Patents are not backed by the government.
C)Patents are applicable only in the home country where it has been registered.
D)Applying for a patent is cheaper compared to other forms of protecting intellectual property.

Question 40

Kale,Rob,and Sid,who worked for Gramat Tech,quit their jobs and started a new company together that would develop a product competitive enough to be launched in the market alongside the new creation of Gramat Tech.As the three had sound design ideas,they replicated most of the technical aspects of the product that Gramat was developing.However,they lacked knowledge about the science that would make the device operate efficiently.In this scenario,which of the following steps of the innovator's imperative seems to be missing?

A)Uncovering principles
B)Minimizing goals
C)Reaching out
D)Going local

Question 41

TrendyEyez,a leading eyewear manufacturer,sued GetDefined Inc.for illegally featuring the company logo of TrendyEyez on its website.In this scenario,TrendyEyez and GetDefined Inc.are said to be involved in a:

A)trademark litigation.
B)royalty litigation.
C)licensed litigation.
D)copyright litigation.

Question 42

Renu,who runs a drama academy,has conceptualized and created a drama sequence based on historical facts.The creation of this epic drama is unique and nothing close to what people have witnessed before.In this scenario,Renu's drama is eligible for a _____.

A)permit
B)footprint
C)copyright
D)trademark

Question 43

Leminco Corp.has launched a specialized health drink for diet-conscious people.It wants to keep the formula of the drink a trade secret.Which of the following statements is true in this scenario?

A)Leminco just needs to keep the trade secret secure,therefore no filing costs.
B)The trade secret obtained will be bounded by a time limit.
C)The formula of the drink will need to be disclosed to the trade secret issuing authority.
D)Once the trade secret is obtained,competitors will be legally restricted from reverse engineering the product to create a duplicate.

Question 44

In the context of legal protection of a recognizable brand name,design,or logo,the tagline "Fly to higher limits" used by Dquaine Airlines along with a logo of its country's map is referred to as a _____.

A)service mark
B)patent
C)license
D)permitted royalty

Question 45

Kyra has been baking and supplying cookies under the brand name Kyra worldwide for almost 20 years.She wants to keep her cookie recipe a trade secret.Which of the following statements is true in this scenario?

A)The recipe cannot be considered a trade secret as it is not an intangible item.
B)The trade secret of the recipe will be bounded by a time limit.
C)Kyra will not need to disclose the recipe to make it a trade secret.
D)Kyra will have to bear filing costs to make the recipe a trade secret.

Question 46

MedForum Labs has invented a new composition to cure chronic arthritis.In the context of protecting intellectual property,the formula used by MedForum to make the composition can be protected as a _____.

A)trademark
B)trade secret
C)permit
D)copyright

Question 47

In the context of protecting intellectual property,briefly discuss the advantages and disadvantages of patents.

Question 48

Jason is an artist who has over two decades of experience creating wonderful sculptures.He has obtained several copyrights for his sculptural masterpieces.In this context,which of the following statements is true of a copyright?

A)Jason must have been required to register before obtaining copyrights for his work.
B)Jason's copyrights must have been granted by the national government.
C)Jason's copyrights will be considered active 60 days after their registrations.
D)Jason's work will be protected during his lifetime,plus an additional 70 years after his death.

Question 49

In the context of protecting intellectual property,which of the following is a difference between patents and trade secrets?

A)Unlike patents,only intangible goods are subjected to being treated as trade secrets.
B)Unlike patents,trade secrets are bounded by time limits.
C)Unlike patents,disclosure of information related to trade secrets is not required.
D)Unlike patents,trade secrets involve filing costs.

Question 50

After an overseas research and development (R&D)location is selected,the next step is to select the right site leader.If you had to choose between a local who is unlikely to understand the company's culture but understands the country's culture and a person from the home country who understands the company's culture but not the local culture,whom would you choose as the site leader? Give reasons to support your answer.

Question 51

In the context of protecting intellectual property,briefly discuss the advantages and disadvantages of trade secrets.

Question 52

In the context of protecting intellectual property,identify a difference between patents and trade secrets.

A)Unlike patents,only intangible goods are subjected to being treated as trade secrets.
B)Unlike patents,trade secrets require technical details about the work to be disclosed to the issuing authority.
C)Unlike patents,trade secrets have no time limit.
D)Unlike patents,trade secrets involve filing costs.

Question 53

Companies have begun to spread their innovation efforts across multiple markets,including many emerging markets.Briefly explain the problems associated with having regional centers of innovation.

Question 54

In the context of protecting intellectual property,a _____ is any information that provides a business with a competitive advantage but isn't shared openly.

A)patent
B)trade secret
C)permit
D)business plan

Question 55

In the context of protecting intellectual property,which of the following is a disadvantage of having a trade secret for a tangible product?

A)It has high filing costs.
B)It has time limitations.
C)Competitors can purchase and reverse engineer the product.
D)Technical details of the product will need to be disclosed to the issuing authority.

Question 56

In the context of protecting intellectual property,which of the following statements is true of trade secrets?

A)They are not officially recognized.
B)Legal remedies can be easily found if trade secrets are breached.
C)They involve high filing costs.
D)Complete related information will need to be disclosed before obtaining a trade secret.

Question 57

Suppose you are a technical lead in a company.You are approached by a team of small researchers who want your design team to work out a solution for one of their technical issues.You know that working out a solution would require you and your team to go beyond the usual workflow of the company.In the context of the innovator's imperative,briefly explain how you would go beyond the usual company workflow pattern in order to drive innovation.

Question 58

In the context of the various modes that businesses use to keep their intellectual property safe,which of the following is most likely to be granted a copyright?

A)A song composed by Rob,a famous singer,for his soon to be launched audio album
B)An on-site solar power system developed by one of the technical giants,Hordon Tech
C)The logo used by Denish Fashions for all their designer bags
D)The unique recipe used by NewnBake for all their nut-based cookies

Question 59

Is market-creating innovation riskier for companies than performance-improving innovation and efficiency-enhancing innovation? Give reasons to support your answer.

Question 60

Snaine Fashions has launched its new collection of designer bags.It uses its registered logo at the front of all its branded bags.The brand logo is attractive and symbolizes the class that the brand name carries.The logo also helps customers quickly recognize and associate the bags with its maker.In this scenario,the logo being used by Snaine Fashions is a _____.

A)trademark
B)patent
C)franchise
D)permit