Deck 3: Strategic Planning for Competitive Advantage

Question 1

Mountain Equipment Co-op is adding new stores in the next several years. What kind of decision-making are they doing?

A)strategic decision-making
B)tactical decision-making
C)planning decision-making
D)short-term decision-making

Answer 1

A

Question 2

What does SBU stand for?

A)strategic British understanding
B)strong business understanding
C)strategic business unit
D)a subgroup of a single business

Answer 2

C

Question 3

At one stage Ford Motor Company was (or is currently) a parent company to Aston Martin, Lincoln, and a part owner of Mazda. What did these companies form for Ford?

A)strategic business units
B)different technologies
C)strategic target markets
D)tactical segments

Answer 3

A

Question 4

Compaq Computer's decision to charge customers for phone technical support to cut the high cost of phone support and to encourage customers to read documentation was a failure because consumers like the human touch. As a result, Compaq decided to focus its resources on reaching the inexpensive home computer market segment through enhanced customer service. What did Compaq engage in?

A)strategic planning
B)tactical resource realignment
C)alternative selection
D)product enhancement evaluation

Question 5

What do strategic plans require?

A)long-term resource commitments
B)a change in organizational structure
C)the addition of new personnel
D)new product development

Question 6

What is strategic planning?

A)the managerial process of creating and maintaining resources and objectives
B)marketing scanning to look for opportunities
C)the process of looking into the future of a changing market
D)understanding the market

Question 7

Mr. Zed, an advertising manager, feels that he should be in charge of formulating and executing his organization's marketing plan since he will be implementing the advertising objectives that come out of this plan. His marketing manager has had to explain that he is not the right person for this role since marketing plans are written to do which of the following?

A)compare forecasted and expected performance
B)address corporate, strategic, and tactical levels issues
C)create different goals for employees to work toward
D)control the elements of the internal marketing environment

Question 8

Through market research, NAIT, a college that is known for business and trades education, found there was a growing demand for education in astrophysics. After reviewing its skills and capabilities, it decided to pass on this potential opportunity. What was NAIT practising?

A)strategic planning
B)market scanning
C)functional planning
D)environmental scanning

Question 9

General Electric has a security division that builds equipment for screening passenger luggage checked in at airports. This division is composed of InVision Technologies, which manufactures CT scanners, and Ion Track, which measures luggage for trace elements of drugs and explosives. What is GE's security division an example of?

A)an organizational level
B)a strategic business unit
C)a secure business unit
D)a business sales unit

Question 10

What is the goal of strategic planning?

A)having its own return on investment
B)long-run profit and growth
C)forecasting
D)having a strong vision for the business

Question 11

Which of the following statements best describes an SBU?

A)It competes with the same companies as the other SBUs in the parent organization.
B)It shares the same mission with all the other SBUs in the parent organization.
C)It controls its business independent of other SBUs in the organization.
D)It usually benefits from the combined corporate raw materials purchases.

Question 12

What does the acronym SBU refer to?

A)stock in business unit
B)strategic business unit
C)stock standard business unit
D)strategic barter unit

Question 13

What is one of the goals of business-level planning?

A)to make sure sales increase
B)to formulate strategies focusing on the 4Ps
C)to make tactical decisions
D)to choose the right target markets

Question 14

What is a strategic plan?

A)a marketing plan
B)market scanning
C)functional planning
D)a managerial process to set objectives

Question 15

One of the divisions of Procter & Gamble (P&G) manufactures and markets health and beauty aids. This part of the business has its own accounting, engineering, manufacturing, and marketing departments. This division also has its own mission statement, target markets, and planning committees. What would this segment of P&G be called?

A)a product market niche
B)a diversified division
C)a heterogeneous element
D)a strategic business unit

Question 16

What is an SBU?

A)a specific business unit
B)a plan to work collaboratively with other parts of the company
C)a subgroup of a single business
D)a strategic marketing unit

Question 17

What is the process of anticipating events and determining strategies to achieve organizational objectives?

A)planning
B)evaluation
C)forecasting
D)implementation

Question 18

What is a marketing environment?

A)a place to do business
B)a changing market
C)strengths and opportunities
D)conditions that are internal and external in the market

Question 19

Iogo is changing their package designs. What kind of decision-making are they doing?

A)strategic decision-making
B)tactical decision-making
C)planning decision-making
D)short-term decision-making

Question 20

Kering, the French retail and luxury goods group, announced plans to sell its Printemps department store chain. Kering will continue to hold on to Gucci, Yves Saint Laurent, and Balenciaga; Conforama, its furniture store chain; FAAC, its books and music chain, and La Redoute, a catalogue retailer. (All of Kering's divisions are operated as independent businesses.) What are these businesses called?

A)Kering's strategic business units
B)Kering's strategic alliances
C)Kering's transactional units
D)Kering's synergistic divisions

Question 21

A Canadian soft drink company conducting a SWOT analysis of market potential in India should be aware that one of the following are potential opportunities in India?

A)many people living below the poverty line
B)high governmental regulation for foreign businesses
C)a high gross domestic product
D)an aging population

Question 22

Railroads often offer their customers a trucking service for local delivery or trailers for piggybacking loads to their final destination. Which of the following statements justifies the addition of these services to their strategic plans?

A)Their mission statements reflect their belief that they are transportation companies, not just railroads.
B)Local delivery has high market attractiveness.
C)Diversification is needed to survive.
D)New business units are needed to continue growth.

Question 23

Coca-Cola drink vending machines are found all over the world. The newest machines have an interactive screen that runs advertisements. The reason for the introduction of this new-style vending machine is to "allow the company to interact more directly with its customers." According to a SWOT analysis, what is the technology used by these machines examples of?

A)strengths because they are part of Coke's external opportunities
B)advantages because they are part of Coke's marketing environment
C)weaknesses because Coke cannot control technology or consumer behaviour
D)opportunities because they are part of Coke's external environment

Question 24

Hustler Turf Equipment is a company that makes landscaping equipment. The company is looking at customer trends, its competitors, and the economy to see if there are any threats or opportunities on the horizon. It has also examined its production policies and sales histories to determine its strengths and weaknesses. What is Hustler Turf Equipment conducting?

A)an environmental test
B)a market audit
C)a competitive advantage search
D)a situation analysis

Question 25

Copan Italia is a distributor of laboratory products and manufacturer of laboratory commodities. Which of the following says that the company's business is to continually work to improve the quality of the collection and preservation of the microbiological sample in the "pre-analytical phase," as the demand for better protection of the specimen is growing day by day?

A)Copan's market synergy
B)Copan's product philosophy
C)Copan's marketing mix strategy
D)Copan's mission statement

Question 26

Coca-Cola vending machines are found all over the world. The newest machines have an interactive screen that runs advertisements and allows users to obtain ring tones and free photos of themselves after they have bought a drink. Critics of these new vending machines are concerned that entertaining technology is being used to market sugary products. In terms of a SWOT analysis, what would this concern be an example of?

A)a weakness
B)a strength
C)an opportunity
D)a threat

Question 27

Scenario 3-2
Giorgio Armani, the Italian fashion group, announced plans to launch a $1 billion international luxury hotel chain containing ten hotels and four resorts before the end of 2015. This will allow the company to both take advantage of an international trend toward luxury lifestyle consumerism and achieve its growth objectives.
Refer to the scenario. Armani identified a large and growing segment of the market that wanted a luxury lifestyle by conducting which of the following?

A)market diversification analysis
B)market audit
C)social audit
D)market opportunity analysis

Question 28

What would a children's book publishing company probably experience by defining its business as "printing books" instead of "empowering imaginations"?

A)market synergy
B)product entropy
C)marketing myopia
D)non-specific strategic planning

Question 29

Scenario 3-2
Giorgio Armani, the Italian fashion group, announced plans to launch a $1 billion international luxury hotel chain containing ten hotels and four resorts before the end of 2015. This will allow the company to both take advantage of an international trend toward luxury lifestyle consumerism and achieve its growth objectives.
Refer to the scenario. Since this was Armani's first venture into the hotel industry, what would it be an example of?

A)diversification
B)market development
C)product customization
D)product penetration

Question 30

The Acer corporation was in the process of understanding its current status and capabilities and its goals. What was Acer undertaking??

A)situation analysis
B)marketing audit
C)trend analysis
D)competitive advantage audit

Question 31

Scenario 3-1
Lincoln Corporation, the biggest maker of measurement instruments for medical laboratories, agreed to buy the radiation-monitoring products unit of Iris to gain European customers. Iris (of France) is Europe's number-one distributor of building materials, and its radiation-monitoring unit did not support the company's mission statement.
Refer to the scenario. Which of the following is how Iris would define its mission statement?

A)Iris's mission deals with gaining efficiency in its sales operation.
B)Iris's mission deals with decreasing costs.
C)Iris's mission deals with providing building materials to its customers.
D)Iris's mission deals with launching new products more quickly.

Question 32

What should an organization's mission statement primarily focus on?

A)the products it wishes to sell
B)the market it wishes to serve
C)its social responsibilities
D)the target market

Question 33

Which of the following answers the question, "What business are we in, and where are we going?"

A)a mission statement
B)a strategic plan
C)a situation analysis
D)a market strategy

Question 34

Baths from the Past is a small company that sells reproduction sinks, bathtubs, toilets, and faucets. Company management is currently conducting a formal study of its current strengths and weaknesses by looking at the company's profit and sales histories and searching for opportunities and threats by studying consumer trends. What is Baths from the Past conducting?

A)a marketing audit
B)a SWOT analysis
C)an environmental scan
D)a trend analysis

Question 35

In its shareholders' report, PepsiCo states, "Our business is to increase the value of our shareholders' investment. We believe our commercial success depends upon offering quality and value to our consumers and customers." This statement can be classified as which of the following?

A)a marketing mix strategy
B)a quantifiable goal
C)a mission statement
D)a statement of economic potential

Question 36

Scenario 3-2
Giorgio Armani, the Italian fashion group, announced plans to launch a $1 billion international luxury hotel chain containing ten hotels and four resorts before the end of 2015. This will allow the company to both take advantage of an international trend toward luxury lifestyle consumerism and achieve its growth objectives.
Refer to the scenario. What term best describes these statements?

A)tactical objectifying
B)contingency plan
C)strategic planning
D)marketing implementation

Question 37

Scenario 3-2
Giorgio Armani, the Italian fashion group, announced plans to launch a $1 billion international luxury hotel chain containing ten hotels and four resorts before the end of 2015. This will allow the company to both take advantage of an international trend toward luxury lifestyle consumerism and achieve its growth objectives.
Refer to the scenario. In terms of Armani's situation analysis, what would the trend toward luxury lifestyle consumerism be an example of?

A)an opportunity because it is part of Armani's external environment
B)a strength because it is part of Armani's internal environment
C)a weakness because Armani cannot control the growth of the trend
D)an advantage because it gives Armani growth opportunities

Question 38

Scenario 3-1
Lincoln Corporation, the biggest maker of measurement instruments for medical laboratories, agreed to buy the radiation-monitoring products unit of Iris to gain European customers. Iris (of France) is Europe's number-one distributor of building materials, and its radiation-monitoring unit did not support the company's mission statement.
Refer to the scenario. What sort of strategy did Lincoln engage in?

A)market development
B)divesting
C)diversification
D)penetration

Question 39

What does the SWOT acronym refer to?

A)a firm's analysis of its sales, width of product mix, observations, and technology
B)a firm's analysis of its situations, wealth, organizational strengths, and target markets
C)a firm's analysis of its strengths, weaknesses, opportunities, and threats
D)a firm's analysis of its service levels, willingness to spend, organizational culture, and total revenues

Question 40

Scenario 3-1
Lincoln Corporation, the biggest maker of measurement instruments for medical laboratories, agreed to buy the radiation-monitoring products unit of Iris to gain European customers. Iris (of France) is Europe's number-one distributor of building materials, and its radiation-monitoring unit did not support the company's mission statement.
Refer to the scenario. What did Iris sell?

A)one of its (SBUs)
B)one of its strategic alliances
C)one of its action programs
D)one of its transactional units

Question 41

Scenario 3-4
Price Chopper is a no-frills grocery chain. It sells grocery staples right out of crates and boxes with emphasis on low-priced, private-label brands. The chain targets bargain hunters who are willing to rent a cart and bag their own groceries.
Refer to the scenario. Compared to the other grocery stores, Price Chopper has which of the following?

A)market-homogeneous strategy
B)cost competitive advantage
C)product aggregation strategy
D)revenue-based competitive advantage

Question 42

Procter & Gamble has a website, www.pg.ca, which is designed to help customers with product questions. While at the website, customers can request free samples of Olay Radiance, Pert Plus, and Folgers Latte, all new P&G products. This is an example of how a company can implement which of the following strategies?

A)market development
B)product development
C)market diversification
D)product penetration

Question 43

Which of the following is defined as the collection and interpretation of information about forces, events, and relationships that may affect the organization?

A)market sampling
B)an internal audit
C)opportunity analysis
D)environmental scanning

Question 44

Which of the following is a strategy of increasing market share for present products in existing markets?

A)market penetration
B)product development
C)market development
D)product penetration

Question 45

Knorr is a manufacturer of soup, dip, and gravy mixes. It printed on-package recipes, gave out coupons to existing customers, and created a recipe booklet that could be ordered with three UPC codes from three different Knorr products. All of these activities are representative of which type of strategy?

A)diversification
B)product development
C)market development
D)market penetration

Question 46

Clay Market began as a retailer of terracotta pots and garden figures imported from Turkey and Mexico. It has since added Turkish rugs and fabrics, leather-trimmed purses, and a line of women's clothes for its customers. This activity is indicative of which of the following strategies?

A)vertical integration
B)market penetration
C)diversification
D)product development

Question 47

What could Zipcar, a company that rents cars by the hour, do through the use of environmental scanning?

A)learn why it needed to use a team management structure
B)determine why the market for short-term car rentals is growing
C)benefit from experience curves
D)periodically divest itself of low-margin vehicles

Question 48

Which of the following types of analyses show costs declining at a predictable rate as experience with a product increases?

A)liquidity growth curves
B)supply/demand analyses
C)break even analyses
D)experience curves

Question 49

A customer entered the Hornady store, which sells no chalk pool cues, a salesperson approached her and said, "Hornady pool cues are the cues you ought to buy. They are the most uniform in size and shape, and they are made of pure wood. Our cue is used by the Billiards World Champion." What was the salesperson describing?

A)Hornady's competitive advantage
B)Hornady's strategic strength
C)Hornady's tactical opportunity
D)Hornady's opportunity mission

Question 50

What is a strategy that creates new products for present markets?

A)market development
B)market penetration
C)product development
D)market diversification

Question 51

There are many different kinds of cheese. According to its ads, only Jarlsberg Lite has 50 percent less fat, 60 percent less cholesterol, and 100 percent of the taste of other kinds of cheese. What does this advertising statement describe?

A)Jarlsberg Lite's strategic edge
B)Jarlsberg Lite's competitive advantage
C)Jarlsberg Lite's tactical strength
D)Jarlsberg Lite's marketing mix

Question 52

Although the Virgin Group originally started off in the publishing industry, it has since moved in to various other markets including space, cellular, and cola. The Virgin Group regularly uses which strategy?

A)diversification
B)product placement
C)market penetration
D)market development

Question 53

Research has shown that young people below the age of 15 do not use the familiar red ketchup as much as older individuals. In 2000, Heinz developed, blue-, purple- and green-coloured ketchup to capture this market. It is not really a new product-just an attempt to reach a new target market. Which type of strategy does this example illustrate?

A)market development
B)product development
C)market penetration
D)product penetration

Question 54

Scenario 3-3
Skoda is a carmaker in the Czech Republic. The auto manufacturer is launching a marketing drive designed to ultimately sell one million Skoda vehicles a year. It has identified the main growth markets for automobiles as China, Russia, and India and has plans to build production plants in each of those countries.
Refer to the scenario. Which strategy would be used to attract new car customers?

A)market penetration
B)market development
C)product development
D)diversification

Question 55

Scenario 3-4
Price Chopper is a no-frills grocery chain. It sells grocery staples right out of crates and boxes with emphasis on low-priced, private-label brands. The chain targets bargain hunters who are willing to rent a cart and bag their own groceries.
Refer to the scenario. What does Price Chopper use to create its competitive advantage?

A)demand and supply curves
B)efficient labour
C)production innovation
D)no-frills goods and services

Question 56

Scenario 3-3
Skoda is a carmaker in the Czech Republic. The auto manufacturer is launching a marketing drive designed to ultimately sell one million Skoda vehicles a year. It has identified the main growth markets for automobiles as China, Russia, and India and has plans to build production plants in each of those countries.
Refer to the scenario. Skoda will be well into the implementation stage when the plant in Shanghai starts producing cars in 2015. Which term best describes how Skoda intends to reach its goals?

A)tactical objectifying
B)contingency plan
C)strategic planning
D)market integration

Question 57

How did Revlon identify the fact that its brand names (Revlon, Almay, and Flex) had developed a poor image with both its customers and its retailers?

A)through market analysis
B)through environmental control
C)through environmental scanning
D)through social audit

Question 58

Scenario 3-3
Skoda is a carmaker in the Czech Republic. The auto manufacturer is launching a marketing drive designed to ultimately sell one million Skoda vehicles a year. It has identified the main growth markets for automobiles as China, Russia, and India and has plans to build production plants in each of those countries.
Refer to the scenario. What has Skoda used to identify the main growth markets for automobiles as China, Russia, and India and to develop plans to build production plants in each of those countries?

A)through market sampling
B)through an internal audit
C)through opportunity analysis
D)through environmental scanning

Question 59

American Express used to offer the Cobalt card, a preloaded credit card, to 13- to 22-year-olds looking to make online purchases. While American Express had previously supplied credit cards only to many adults, this was a market that was not being served. Which type of strategy is the Cobalt card program an example of?

A)market development
B)product development
C)market penetration
D)product penetration

Question 60

Which of the following environmental forces is least likely to impact the marketing decisions of an Ontario fruit grower with both orchards and a packaging/shipping facility?

A)working mothers who rely on their teenagers to do the family grocery shopping
B)the increase in foreign shipments to Canada of a similar product
C)changes in provincial laws concerning pollution control, waste disposal, and use of pesticides
D)the number of employees of a British Columbia fruit grower

Question 61

The company that manufactures Molson beer launched the Arctic brand in Ontario and the Tornade brand in Quebec, with the intention of gaining a share of the rapidly expanding alcoholic lemonade segment of the beverage industry. The separate launch strategies for the products are due to different market conditions in the two Canadian provinces. What strategy did Molson use to reach existing markets with its new product?

A)market integration
B)diversification
C)product penetration
D)product development

Question 62

Everyone knows the brand name Godiva Chocolate. Godiva is what many consumers think of when they think of chocolate. Which type of advantage is this widely recognized brand name a source of?

A)a product differentiation competitive advantage
B)a cost advantage
C)a market augmentation advantage
D)a niche competitive advantage

Question 63

Technol Medical Products makes specialty facemasks to shield health care workers from infection. Because it focuses on this narrow market, it is able to outsell its primary competitors-3M and Johnson & Johnson. Which type of advantage does Technol Medical Products have?

A)sustainable competitive advantage
B)service differentiation competitive advantage
C)niche competitive advantage
D)cost competitive advantage

Question 64

Juniper Group, which operates film distribution, health care, and Internet businesses, purchased shoemaker Tags Golf to create its sports division. Which type of strategy did Juniper Group use?

A)market development
B)market integration
C)product penetration
D)diversification

Question 65

The Hallmark Company was inspired by the popularity of Jan Karon's best-selling novels about Mitford, a fictional town in the United States, to develop a new line of products for Hallmark Stores. Hallmark created hundreds of Mitford-inspired products that authentically bring "the little town with the big heart" into tangible reality. The products include greeting cards, party ware and gift-wrap, mugs, and puzzles for Hallmark's existing customers. Which strategy did Hallmark use?

A)market development
B)market penetration
C)product penetration
D)product development

Question 66

What do patents on allergy relief medications such as Allegra and Claritin give the pharmaceutical companies that own the patents until the patent expires?

A)a targeted market position
B)a sustainable competitive advantage
C)a strategic focus
D)a situational advantage

Question 67

Flexcar is a car rental service found in some US metropolitan areas. It targets people who take mass transit or carpool to work but occasionally need to run errands, visit the doctor, or check on a sick child. Flexcar is the only company currently providing cars that can be rented by the hour. Which type of advantage has Flexcar created?

A)sustainable competitive
B)experience curve
C)service differentiation competitive
D)product advantage

Question 68

Beverly Morgan started her home-based business, Kitz 4-U Inc. in Hamilton, Ontario, by selling first aid kits to fundraising organizations. She has also developed three other affordable "Everything You Need in a Pinch" kits, the Bowling Kit, the Golf Kit, and the Travel Kit. She owns the only company in Canada that creates kits for fundraisers. What sort of advantage does Kitz 4-U Inc. have?

A)brand name advantage
B)niche competitive advantage
C)cost competitive advantage
D)market advantage

Question 69

Yuengling, founded in 1827, is the oldest brewery in the United States. It has survived by severely limiting sales of the beer and creating a mystique about the brand. In areas where the beer is sold, its brand name is used to identify all beer (similarly to the way Kleenex is used by many to represent all types of tissues). Its competitors all wanted to expand their markets, but Yuengling chose to focus on this smaller market. What has this strategy given the brewery?

A)a brand name strategy
B)a niche competitive advantage
C)a price differentiation advantage
D)a product competitive strategy

Question 70

What is the basic definition of a competitive advantage?

A)a production innovation
B)experience curves
C)a set of unique features of a company
D)efficient labour

Question 71

PPR, the French retail and luxury goods group, announced plans to sell its Printemps department store chain. Through re-engineering, the company hopes to increase its profit margins, have the lowest costs in the industry, and improve inventory turnover. What sort of advantage will PPR create by restructuring and selling off the department chain that does not complement its luxury product lines?

A)a brand name advantage
B)a niche competitive advantage
C)a cost competitive advantage
D)a marketing competitive advantage

Question 72

Shortly after the start of the new century, Wrigley, the largest chewing gum manufacturer in the world, bid $12 billion for Hershey, the chocolate company. Wrigley was unable to acquire Hershey, however since Wrigley did not produce any chocolate at the time of the takeover bid, what would this acquisition have been an example of?

A)divestment
B)segment development
C)target marketing
D)diversification

Question 73

For most consumers, the brand name Benetton brings to mind a retail-clothing store that carries many products bearing the Benetton brand. The Benetton Group also owns a chain of restaurants, several toll roads in Italy, and a telecommunications company. The list of the company's holdings indicates that the company's managers believe in growth through which of the following?

A)market integration
B)diversification
C)market development
D)product penetration

Question 74

Due to recent droughts, wheat growers in Saskatchewan have lost millions of dollars. As a result, some growers have decided to bulldoze their wheat fields and put in freshwater lakes for raising shrimp, a product that is popular and more weather-resistant. Which type of strategy are former wheat growers who are now raising shrimp pursuing?

A)market penetration
B)product placement
C)diversification
D)market development

Question 75

The television network HBO produced the drama Boardwalk Empire about the New Jersey mob. It is publishing The Boardwalk Empire Cookbook, which is a collection of southern Italian-style recipes. The creation of the cookbook to appeal to fans of the show is an example of which strategy?

A)market development
B)market penetration
C)product penetration
D)product development

Question 76

BC Tea is marketed by Vultaggio & Sons. The wide-mouthed, long-necked bottles are now considered to be trendsetters in the new-age beverage industry, and some customers buy the tea just for the bottle. What is the success of BC Tea based on?

A)supply-demand advantages
B)re-engineering curves
C)a product differentiation competitive advantage
D)a cost competitive advantage

Question 77

In which of the following situations does market penetration occur?

A)when a supermarket chain adds another brand of ice cream to its inventory
B)when a Canadian company begins to sell its products in South America
C)when a French company develops a new cement for orthopaedic surgery
D)when a Mexican distillery offers rebates to its current customers

Question 78

To market its ice cream to Chinese consumers, Unilever entered into a joint venture with Sumstar, a state-owned Chinese investment company. Unilever provided the product know-how, and Sumstar helped Unilever gain all the approvals needed from a complex Chinese bureaucracy. Which type of strategy did Unilever use to reach the Chinese market?

A)market development
B)market penetration
C)product penetration
D)product development

Question 79

Bentley automobiles are extremely expensive and are designed to appeal to consumers who equate value and quality with price. Which type of competitive advantage has the manufacturer of Bentley automobiles created?

A)feature-enhanced
B)mass-marketing
C)social class-oriented
D)niche

Question 80

Fujisawa is Japan's seventh-largest pharmaceutical company. It sells drugs taken by organ transplant patients to increase the chance that the new organ will operate efficiently. Currently, the only products Fujisawa makes are these organ transplant drugs, which it sells worldwide. Its patents protect it from competitors. What sort of advantage does Fujisawa have?

A)brand name strategy advantage
B)niche competitive advantage
C)cost competitive advantage
D)marketing strategy advantage