Deck 1: Introduction to Ebusiness
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Deck 1: Introduction to Ebusiness
1
Which of the following tools could businesses use when trying to achieve full system integration?
A) enterprise resource planning
B) eprocurement
C) customer relationship management
D) supply chain management
E) all of the above
A) enterprise resource planning
B) eprocurement
C) customer relationship management
D) supply chain management
E) all of the above
all of the above
2
Which of the following best describes a supply chain?
A) a process that enables a business to make continuous improvements in offerings to customers
B) a model for providing excellent customer service
C) the logical flow of goods and services through an organization
D) an interrelated set of functions that provide the goods and services which will be sold to customers
E) the replenishment cycle of parts or items for sale
A) a process that enables a business to make continuous improvements in offerings to customers
B) a model for providing excellent customer service
C) the logical flow of goods and services through an organization
D) an interrelated set of functions that provide the goods and services which will be sold to customers
E) the replenishment cycle of parts or items for sale
an interrelated set of functions that provide the goods and services which will be sold to customers
3
Hypertext Markup Language (HTML) is:
A) a programming language used to create web applications.
B) a set of standards for transferring files.
C) a programming language used to create webpages.
D) a software used to create online storefronts.
E) exactly the same as XML.
A) a programming language used to create web applications.
B) a set of standards for transferring files.
C) a programming language used to create webpages.
D) a software used to create online storefronts.
E) exactly the same as XML.
a programming language used to create webpages.
4
Business to consumer electronic commerce focuses primarily on:
A) gathering marketing data on web users to sell products.
B) developing a valuable subscriber list that has tremendous value.
C) getting consumers involved in entering data online.
D) assisting customers to efficiently find, purchase, and receive goods.
E) closing expensive bricks stores and using more digital technology.
A) gathering marketing data on web users to sell products.
B) developing a valuable subscriber list that has tremendous value.
C) getting consumers involved in entering data online.
D) assisting customers to efficiently find, purchase, and receive goods.
E) closing expensive bricks stores and using more digital technology.
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5
Ebusiness models that have been tried in the past number of years have focused on:
A) speed, convenience, customization, and flexibility.
B) speed, convenience, mass marketing, and online selling.
C) convenience, customization, flexibility, and email campaigns.
D) establishing businesses as bricks-based enterprises.
E) integration of supply chain management and public relations.
A) speed, convenience, customization, and flexibility.
B) speed, convenience, mass marketing, and online selling.
C) convenience, customization, flexibility, and email campaigns.
D) establishing businesses as bricks-based enterprises.
E) integration of supply chain management and public relations.
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6
The predominant scripting language used to create webpages is ________.
A) TCP
B) HTTP
C) HTML
D) IP
E) XML
A) TCP
B) HTTP
C) HTML
D) IP
E) XML
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7
Which of the following is the driving force for ebusiness growth in many companies?
A) use of technology to improve efficiency inside the company
B) improved communication with customers
C) perceived increase in market reach
D) employee downsizing due to automation
E) a cultural shift within the firm
A) use of technology to improve efficiency inside the company
B) improved communication with customers
C) perceived increase in market reach
D) employee downsizing due to automation
E) a cultural shift within the firm
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8
Supply chain management is related to customer relationship management in the following way:
A) the supply chain allows companies to market to customers efficiently
B) SCM and CRM are both parts of EDI
C) SCM and CRM are competing business theories
D) CRM and SCM can share information and are critical to each other due to data integration
E) SCM gets parts from suppliers to sell to customers online
A) the supply chain allows companies to market to customers efficiently
B) SCM and CRM are both parts of EDI
C) SCM and CRM are competing business theories
D) CRM and SCM can share information and are critical to each other due to data integration
E) SCM gets parts from suppliers to sell to customers online
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9
Which of the statements below most accurately describes privacy on the internet?
A) Privacy is not really an issue on the internet.
B) Web browsers are not good enough to protect privacy.
C) New legislation takes away personal privacy online.
D) Companies have little to worry about with respect to privacy.
E) Surfing online has no privacy risks.
A) Privacy is not really an issue on the internet.
B) Web browsers are not good enough to protect privacy.
C) New legislation takes away personal privacy online.
D) Companies have little to worry about with respect to privacy.
E) Surfing online has no privacy risks.
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10
Systems integration is important to ebusiness because:
A) data needs to be written in consistent code to be read.
B) the functional areas of business need to combine information secretively.
C) rapid changes and actions require efficient data movements.
D) the internet is an integrated environment.
E) programmers need to use one language to integrate everything.
A) data needs to be written in consistent code to be read.
B) the functional areas of business need to combine information secretively.
C) rapid changes and actions require efficient data movements.
D) the internet is an integrated environment.
E) programmers need to use one language to integrate everything.
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11
Which of the following scenarios best describes basic firewall architecture?
A) Firewall Computer - Network Server - Internet - Community of Users
B) Firewall Computer - Internet - Network Server - Community of Users
C) Internet - Network Server - Firewall Computer - Community of Users
D) Internet - Firewall Computer - Network Server - Community of Users
E) Network Server - Internet - Firewall Computer - Community of Users
A) Firewall Computer - Network Server - Internet - Community of Users
B) Firewall Computer - Internet - Network Server - Community of Users
C) Internet - Network Server - Firewall Computer - Community of Users
D) Internet - Firewall Computer - Network Server - Community of Users
E) Network Server - Internet - Firewall Computer - Community of Users
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12
The business to business arena of electronic commerce can be described as:
A) using the internet to invest in other companies.
B) pooling together resources so that small businesses can compete.
C) ecommerce transactions between customers and companies.
D) electronic transactions between businesses in the same area.
E) electronic transactions between businesses, primarily through the internet.
A) using the internet to invest in other companies.
B) pooling together resources so that small businesses can compete.
C) ecommerce transactions between customers and companies.
D) electronic transactions between businesses in the same area.
E) electronic transactions between businesses, primarily through the internet.
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13
Which of the following features of internet-based business have an impact on the models adopted by businesses?
A) speed and convenience
B) customization
C) media flexibility
D) redefinition of product value
E) all of the above
A) speed and convenience
B) customization
C) media flexibility
D) redefinition of product value
E) all of the above
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14
Which of the following statements is true of Extensible Markup Language (XML)?
A) It is an outdated language.
B) It relies solely on pre-defined tags to identify information.
C) It is the same as HTML.
D) It provides a mechanism to define new tags.
E) It is not compatible with HTML.
A) It is an outdated language.
B) It relies solely on pre-defined tags to identify information.
C) It is the same as HTML.
D) It provides a mechanism to define new tags.
E) It is not compatible with HTML.
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15
Which of the following does not increase privacy and security on the internet?
A) encryption
B) credit cards
C) firewall
D) smart cards
E) passwords
A) encryption
B) credit cards
C) firewall
D) smart cards
E) passwords
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16
Which of the following statements is true with regard to ERP systems?
A) ERP systems are large software applications used to automate activities across a business.
B) ERP systems are predominately used in small to medium sized companies.
C) ERP systems usually use a number of different databases.
D) ERP systems are simple to implement in a business.
E) ERP systems serve the same purpose as CRM systems.
A) ERP systems are large software applications used to automate activities across a business.
B) ERP systems are predominately used in small to medium sized companies.
C) ERP systems usually use a number of different databases.
D) ERP systems are simple to implement in a business.
E) ERP systems serve the same purpose as CRM systems.
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17
Ebusiness can be defined as:
A) the use of technology to connect with customers and suppliers.
B) the use of technology to reduce costs and/or increase profits.
C) online advertising and webpages.
D) using electronic networks to reach new markets.
E) all of the above.
A) the use of technology to connect with customers and suppliers.
B) the use of technology to reduce costs and/or increase profits.
C) online advertising and webpages.
D) using electronic networks to reach new markets.
E) all of the above.
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18
Which of the following is true of sell-side procurement systems?
A) They involve systems that fully automate purchases by staff and involve electronic contact with outside suppliers.
B) They involve the selling end of the supply chain, which consists of customers and the processes that connect with them.
C) They automate transactions involved with selling products to an organization's suppliers.
D) They connect an organization's suppliers directly to its customers.
E) They have no direct link to the systems of an organization's suppliers or customers.
A) They involve systems that fully automate purchases by staff and involve electronic contact with outside suppliers.
B) They involve the selling end of the supply chain, which consists of customers and the processes that connect with them.
C) They automate transactions involved with selling products to an organization's suppliers.
D) They connect an organization's suppliers directly to its customers.
E) They have no direct link to the systems of an organization's suppliers or customers.
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19
Which of the following is most reflective of the true definition of ebusiness?
A) any business activities carried out in electronic form
B) the usage of electronic data interchange (EDI)
C) the effective delivery of ecommerce via the internet
D) the strategic use of technology to integrate business processes, applications, and organizational structure
E) business conducted over the internet
A) any business activities carried out in electronic form
B) the usage of electronic data interchange (EDI)
C) the effective delivery of ecommerce via the internet
D) the strategic use of technology to integrate business processes, applications, and organizational structure
E) business conducted over the internet
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20
With regard to ebusiness, business models have changed substantially in all but which of the following ways?
A) making old sources of revenue obsolete
B) increasing infrastructure costs
C) increasing technology costs
D) adding new sources of revenue
E) adding convenience
A) making old sources of revenue obsolete
B) increasing infrastructure costs
C) increasing technology costs
D) adding new sources of revenue
E) adding convenience
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21
A firewall is placed between:
A) a computer and a server.
B) an intranet and a client computer.
C) the internet and a network.
D) an extranet and a client computer.
E) network interfaces and client computers.
A) a computer and a server.
B) an intranet and a client computer.
C) the internet and a network.
D) an extranet and a client computer.
E) network interfaces and client computers.
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22
Media flexibility describes the capabilities of the internet to cooperate with multimedia companies.
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23
MySpace, Facebook, and LinkedIn are all examples of ________.
A) cloud computing
B) software as a service
C) electronic data interchange
D) ebusiness
E) social media
A) cloud computing
B) software as a service
C) electronic data interchange
D) ebusiness
E) social media
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24
The streamlining of the internal value chain and the external supply chain enable businesses to respond quickly to the increasingly stringent demands of ecustomers.
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25
Which is not one of the benefits of ebusiness named in this chapter?
A) increasing sales
B) reducing costs
C) expanding market reach
D) improving customer service
E) providing Graphical User Interface (GUI)
A) increasing sales
B) reducing costs
C) expanding market reach
D) improving customer service
E) providing Graphical User Interface (GUI)
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26
Growth in ebusiness is driven by how its benefits will impact profitability. The two main ways in which contribution to profit can be achieved are:
A) increased revenue and cost reduction.
B) increased sales volume and cost reduction.
C) reductions in customer service personnel and increased customer service.
D) improved relations with suppliers and customers.
E) expanding market reach and increased competitive advantage.
A) increased revenue and cost reduction.
B) increased sales volume and cost reduction.
C) reductions in customer service personnel and increased customer service.
D) improved relations with suppliers and customers.
E) expanding market reach and increased competitive advantage.
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27
Social media marketing is completely free marketing for businesses.
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28
Businesses achieve systems integration by using intranets to connect their systems internally, and by using extranets to connect their systems to customers and suppliers.
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29
Government to Government (G2G) is one of the domains of ebusiness.
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30
Sears is an example of an old company that has made the transition to the world of ebusiness and now has one of the top-rated ebusiness websites on the internet while still retaining its traditional retail presence. This transition would be considered to be ________.
A) brick-and-mortar
B) clicks to bricks
C) bricks to clicks
D) plug and play
E) bricks presence
A) brick-and-mortar
B) clicks to bricks
C) bricks to clicks
D) plug and play
E) bricks presence
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31
In the B2B arena, activity has centred on the streamlining of the customer relationship management applications by establishing shared systems between suppliers and customers, using the internet or related technology.
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32
Two sides are involved in trading communities or exchanges. These two sides are:
A) suppliers and manufacturers.
B) manufacturers and distributors.
C) vendors and suppliers.
D) suppliers and customers.
E) customers and customers.
A) suppliers and manufacturers.
B) manufacturers and distributors.
C) vendors and suppliers.
D) suppliers and customers.
E) customers and customers.
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33
One of the reasons people use the internet is for convenience.
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34
Businesses achieve systems integration by tying their systems together internally and externally using:
A) supply chain and customer relationship management.
B) ebusiness domains and ecommerce.
C) intranets and extranets.
D) enterprise resources planning (ERP) and electronic data interchange (EDI).
E) buy-side and sell-side systems.
A) supply chain and customer relationship management.
B) ebusiness domains and ecommerce.
C) intranets and extranets.
D) enterprise resources planning (ERP) and electronic data interchange (EDI).
E) buy-side and sell-side systems.
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35
The rise in the use of the internet is the single most important enabler of ebusiness of any type.
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36
The use of the internet together with ________ make it possible for internet-based businesses to provide customized products and services.
A) business intelligence
B) encryption
C) integrated systems
D) internet service providers
E) PayPal
A) business intelligence
B) encryption
C) integrated systems
D) internet service providers
E) PayPal
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37
Artificial intelligence (AI) is a powerful application or set of applications that allows businesses to capture, analyze, interpret, and report on data across an enterprise, thus creating valuable information for the enterprise.
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38
The internet is being revolutionized through the spread of mobile units such as smartphones, iPads, and other internet-capable devices. These tools have made the internet ________.
A) ubiquitous
B) more secure
C) less secure
D) iniquitous
E) less expensive
A) ubiquitous
B) more secure
C) less secure
D) iniquitous
E) less expensive
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39
The use of a mathematical formula that is applied to electronic data to render it illegible to anyone without the decoding key is called ________.
A) firewall blocking
B) encryption
C) encoding
D) code privatization
E) pseudo coding
A) firewall blocking
B) encryption
C) encoding
D) code privatization
E) pseudo coding
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40
The Personal Information Protection and Electronic Documents Act (PIPEDA) is designed to help individuals maintain a measure of control over personal information.
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41
Distinguish between ecommerce and ebusiness.
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42
Describe what is meant by cloud computing.
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43
One of the clear advantages of ebusiness is the lower cost of executing transactions.
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44
List four domains of ebusiness transactions.
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45
What is business intelligence (BI)?
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46
Software as a service (SaaS) providers make applications available for no charge to businesses over the internet.
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47
List three benefits of ebusiness.
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48
What are the major two challenges of ebusiness discussed in this chapter?
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49
What is the role of buy-side procurement systems?
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50
Apart from intranets and extranets, what are the other four tools that are used by companies to achieve systems integration?
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