Deck 8: Market Research in the International Environment

Question 1

Using the principles of Islam to guide the legal system is an example of:

A) Common law
B) Civil law
C) Theocratic law
D) Parliamentary law
E) Custom law

Answer 1

C

Question 2

What defines the power to apply law or local statutes?

A) Jurisdiction
B) Conciliation
C) Litigation
D) Arbitration
E) Collectivism

Answer 2

A

Question 3

The U.S.Economic Espionage Act of 1996 deals with:

A) Corporate spying
B) Dumping
C) Trade protectionism
D) Use of language
E) Company rivalries

Answer 3

A

Question 4

What legal system is based on legal precedents and usage traditions?

A) Common law
B) Civil law
C) Theocratic law
D) Parliamentary law
E) Custom law

Question 5

Which is not an example of intellectual property?

A) A new song
B) A novel
C) A patent on a new type of electrical plug
D) The Bill of Rights in the U.S. Constitution
E) A person's identity

Question 6

Which of the following is not a major type of dispute in international marketing?

A) Contract terms
B) Payment disputes
C) Responsibility for product liability
D) Responsibility for damaged shipments
E) Exchange rate fluctuations

Question 7

Establishing the legal drinking age as 18 in an area,because it has "always been that way," is an example of:

A) Common law
B) Civil law
C) Theocratic law
D) Parliamentary law
E) Custom law

Question 8

When technical experts examine product or create a replica by breaking down the original and deducing how to manufacturer it,the process is:

A) Transference
B) Reverse engineering
C) Corporate takeover
D) Co-optation
E) Legal

Question 9

Which system is based on religious writings and practices?

A) Common law
B) Civil law
C) Theocratic law
D) Parliamentary law
E) Custom law

Question 10

The unauthorized use or reproduction of intellectual property that has been legally protected is intellectual property:

A) Co-optation
B) Transfer
C) Violation
D) Piracy
E) Stealth

Question 11

Which legal system utilizes statutes based on written words or a legal code?

A) Common law
B) Civil law
C) Theocratic law
D) Parliamentary law
E) Custom law

Question 12

Which of the following refers to a reduction in the cost per unit as the total volume of a product increases?

A) Economies of scope
B) Economies of scale
C) Economies of production
D) Economies of manufacture
E) Economies of assembly

Question 13

The U.S.Uniform Commercial Code is an example of:

A) Common law
B) Civil law
C) Theocratic law
D) Parliamentary law
E) Custom law

Question 14

Which applies to the various forms of mediation or conflict resolution that companies can pursue before resorting to a more formal arbitration process?

A) Deliberation
B) Evaluation
C) Conciliation
D) Resolution
E) Recognition

Question 15

Copyrights,trademarks,and patents are:

A) Intellectual property
B) Territorial property
C) Trade agreements
D) Forms of common law protection
E) Forms of theocratic law protection

Question 16

What consists of creations of the mind or the intangible property that results from thought?

A) Intellectual property
B) Intangible property
C) Think tank property
D) Copyrights
E) Patents

Question 17

Which argues that intellectual property protection constrains creativity and limits freedoms?

A) Postmodernism
B) Economic development theory
C) Freedom of Information Act
D) Free culture movement
E) Anti-isolationism

Question 18

What is the process of applying the same marketing mix to all markets in an international marketing effort?

A) Adaptation
B) Standardization
C) Global marketing design
D) Individualized marketing plan
E) Regional marketing plan

Question 19

Which of the following statements is false regarding the litigation process as it applies to international marketing?

A) Litigation can have high risks and costs for marketers.
B) Litigation processes often take years to complete.
C) Litigation issues often become public.
D) Litigation is usually the first step in intellectual property disputes.
E) Litigation is usually reserved as a method of last resort in these disputes.

Question 20

Which method of conflict resolution is a formal process in which both parties agree to abide by the decision of a third party?

A) Jurisdiction
B) Conciliation
C) Litigation
D) Arbitration
E) Collectivism

Question 21

Country-of-origin effects are most likely to occur when a company follows which approach to product and communication adaptation?

A) Dual extension
B) Dual adaptation
C) Dual marketing
D) Dual diversification
E) Dual communication

Question 22

Cultures with large power distance scores and medium individualism scores view which dimension of service quality as most important?

A) Reliability
B) Assurance
C) Tangibles
D) Empathy
E) Responsiveness

Question 23

A formal conflict resolution process in which both parties agree to abide by the decision of a third-party arbitrator is:

A) Negotiation
B) Conciliation
C) Participation
D) Arbitration
E) Litigation

Question 24

Bright Ideas Event Coordinators of Canada offers unique events and special occasions to illustrate which of the following dimensions of services?

A) Intangibility
B) Heterogeneity
C) Perishability
D) Simultaneous production and consumption
E) Quality

Question 25

Which is normally the last resort for disputing parties,due to problems of cost and time?

A) Negotiation
B) Conciliation
C) Participation
D) Arbitration
E) Litigation

Question 26

If a service provider provides service dependably and accurately,the company exhibits which of the following dimensions of service quality?

A) Reliability
B) Assurance
C) Tangibles
D) Empathy
E) Responsiveness

Question 27

If a service provider conveys a feeling of caring and individual attention,the company exhibits which of the following dimensions of service quality?

A) Reliability
B) Assurance
C) Tangibles
D) Empathy
E) Responsiveness

Question 28

Increased standardization may be the result which of the following?

A) Cultural divergence
B) Cultural similarity
C) Cultural convergence
D) Cultural cross-convergence
E) Cultural transference

Question 29

Unilever works on many different international products at once,creating efficiencies due to which of the following economies?

A) Economies of scope
B) Economies of scale
C) Economies of production
D) Economies of manufacture
E) Economies of assembly

Question 30

Getting a haircut is an example of service:

A) Intangibility
B) Heterogeneity
C) Perishability
D) Simultaneous production and consumption
E) Quality

Question 31

If a service provider is willing and able to provide prompt service,the company exhibits which of the following dimensions of service quality?

A) Reliability
B) Assurance
C) Tangibles
D) Empathy
E) Responsiveness

Question 32

Services cannot be stored,which means they are heavily dependent on supply and demand.This illustrates which of the following dimensions of services?

A) Intangibility
B) Heterogeneity
C) Perishability
D) Simultaneous production and consumption
E) Quality

Question 33

Which approach to standardization and adaptation suggests that marketers should do what is appropriate for each market regarding standardization and adaptation,often resulting in a combination of both strategies?

A) Consumer based
B) Market based
C) Fulfillment
D) Contingency
E) Region based

Question 34

Cultures with large power distance scores and high collectivism scores rate which dimension of service quality as most important?

A) Reliability
B) Assurance
C) Tangibles
D) Empathy
E) Responsiveness

Question 35

Changing any component of the marketing mix to better meet the needs of a local market is known as which of the following?

A) Adaptation
B) Standardization
C) Global marketing
D) Individualized marketing
E) Regional marketing

Question 36

Services cannot be touched or displayed,which illustrates:

A) Intangibility
B) Heterogeneity
C) Perishability
D) Simultaneous production and consumption
E) Quality

Question 37

When an international marketer extends both its product and communication components of the marketing mix,it is said to be using which of the following approaches to adaptation?

A) Diversification
B) Dual adaptation
C) Dual extension
D) Dual marketing
E) Dual communication

Question 38

If a service provider conveys feelings of trust and knowledge,the company exhibits which of the following dimensions of service quality?

A) Reliability
B) Assurance
C) Tangibles
D) Empathy
E) Responsiveness

Question 39

Which method of reducing music piracy gives offenders one or two warnings before criminal charges are pursued?

A) Repeat offender
B) Graduated response
C) Gradual warning
D) Backward spiral
E) Reduced threat

Question 40

Which of the following emerge from producing a variety of similar products?

A) Economies of scope
B) Economies of scale
C) Economies of production
D) Economies of manufacture
E) Economies of assembly

Question 41

All of the following factors relate to the global diffusion process except:

A) The innovation itself
B) The effectiveness of communications about the innovation
C) The time necessary for the innovation to be accepted
D) The members of the society that is targeted
E) The type of product category under consideration

Question 42

Which category of consumers is the second type to adopt or try a new product?

A) Innovators
B) Early adopters
C) Early majority
D) Late majority
E) Laggards

Question 43

Civil law utilizes statutes based on written words or a legal code.

Question 44

The main methods employed to protect intellectual property include copyrights,trademarks,and patents.

Question 45

The process by which an innovation slowly spreads through a culture is known as which of the following concepts?

A) Brand acceptance
B) Diffusion
C) Brand awareness
D) Brand adoption
E) Market adoption

Question 46

Which consumer group represents about only 2% of any market?

A) Innovators
B) Early adopters
C) Early majority
D) Late majority
E) Laggards

Question 47

Which of the following is not a type of "new product" category that the text discusses?

A) New-to-the-world
B) New category products
C) Additions to a product line
D) Product improvements
E) Product introduction modifications

Question 48

The use of precedents in the United Kingdom indicates the presence of common law.

Question 49

Intellectual property consists of creations of the mind or the intangible property that results from thought.

Question 50

The Coca-Cola Company remains the same,so the company often uses which of the following strategies when marketing its products internationally?

A) Product and communication extension
B) Product extension-communication adaptation
C) Product adaptation-communication extension
D) Product-communication adaptation
E) Dual product adaptation

Question 51

The use of rules and precedents guides theocratic law.

Question 52

Unilever's Lipton Tea campaign in Japan where the product was changed to meet local tastes illustrates the use of which of the following strategies?

A) Product and communication extension
B) Product extension-communication adaptation
C) Product adaptation-communication extension
D) Product-communication adaptation
E) Dual product adaptation

Question 53

The Madrid Protocol is an international treaty that allows a company to seek registration and protection in a number of countries by filing a single application.

Question 54

A common law system relies on legal precedents and usage traditions to form the basis of law.

Question 55

Which category of consumers is the last to adopt or try a new product?

A) Innovators
B) Early adopters
C) Early majority
D) Late majority
E) Laggards

Question 56

Intellectual property piracy concerns are currently growing.

Question 57

Legal systems based on religious writing practice theocratic law.

Question 58

Which consumer group resists trying new products?

A) Innovators
B) Early adopters
C) Early majority
D) Late majority
E) Laggards

Question 59

Intellectual property protection is relatively consistent worldwide.

Question 60

Because needs for products are unique in individual countries,cosmetics companies often follow which of the following strategies when marketing products internationally?

A) Product and communication extension
B) Product extension-communication adaptation
C) Product adaptation-communication extension
D) Product-communication adaptation
E) Dual product adaptation

Question 61

Corporate spying and reverse engineer are the same activity.

Question 62

Most service offerings are homogeneous and standardized.

Question 63

Changing any component of the marketing mix to better meet the needs of a local market is adaptation.

Question 64

International marketers may choose to standardize their products,their marketing communications,or both.

Question 65

Arbitration is a formal process in which both parties agree to abide by the decision of a third party.

Question 66

Increased standardization may be the result of cultural convergence.

Question 67

Many companies prefer litigation as a first step in resolving a dispute.

Question 68

Evidence suggests that increased intellectual property protection lessens knowledge transfer between countries.

Question 69

The cost savings of standardization result from economies of scale and scope.

Question 70

The use of arbitration in intellectual property disputes has decreased in recent years.

Question 71

Economies of scale refers to the reduction in cost per unit as total volume produced increases.

Question 72

Brand dilution helps to lessen the threat of piracy.

Question 73

The free culture movement argument suggests that intellectual property protection increases creativity.

Question 74

The dimensions of service quality can be described using the RATER acronym.

Question 75

Standardization in international marketing is the process of applying the same marketing mix to all markets.

Question 76

International marketers often use a contingency approach to product standardization and adaptation.

Question 77

One advantage of conciliation is that disputes are held private.

Question 78

Litigation is usually a course of last resort for companies with intellectual property disputes.

Question 79

Reverse engineering occurs when an original manufacturer uses more than one method of manufacturing a product.

Question 80

The first step to dispute resolution is the establishment of jurisdiction.