Deck 14: Preparing Future Sports Marketers

Question 1

Marcus can network with sports properties by liking the sports entity on Facebook.Through Facebook,he can learn more about the sports property and even interact with its representatives.

Answer 1

True

Question 2

Many ticket sales can be closed in one contact while a sponsorship deal may take weeks or months and involve multiple meetings.

Answer 2

True

Question 3

Because individuals tweet personal opinions,Twitter is not an effective source of information about sports properties.

Answer 3

False

Question 4

A definition of networking can be reduced to three words: "building good relationships."

Question 5

Work experience that is valuable to sports organizations is experience in the service industry,especially in customer service roles or frontline positions.

Question 6

Gaining experience for a career in marketing is about developing knowledge and passion for sports that can benefit a sports property.

Question 7

Successful event managers are able to creatively solve problems as well as coordinate vendors,suppliers,and staff to make sure an event goes as planned.

Question 8

In the book Rules of the Red Rubber Ball,author Kevin Carroll identifies the following guidelines for pursuing a person's passion except

A)commit to it
B)seek out encouragers
C)build a network
D)work out your creative muscle

Question 9

Internships are valuable because they give students an opportunity to apply knowledge developed in their college courses in a work situation with a sports property.

Question 10

In most sports organization,once a season ticket sale is made by a salesperson,the customer is turned over to a customer service representative who serves as a liaison between the sports organization and customer.

Question 11

In the book Rules of the Red Rubber Ball,author Kevin Carroll identifies the following guidelines for pursuing a person's passion except

A)maximize the day
B)prepare to shine
C)speak up
D)develop a portfolio of work

Question 12

Valid internships will give students varied experiences and help position them to compete for entry-level positions after graduation.

Question 13

Most internships in sports marketing are paid because the demand for internships is greater than the supply of students to fill them.

Question 14

A passion for sports influences many to pursue a career in sports marketing.

Question 15

Ticket sales jobs can focus on the following except

A)adding new season ticket holders
B)single game or event sales
C)sponsorship tickets
D)group ticket sales

Question 16

One of the greatest obstacles faced by students seeking to work in sports marketing is a lack of education.

Question 17

In selling sponsorships,the salesperson has little flexibility in the price but can negotiate benefits and terms.

Question 18

Types of marketing careers in the sports industry include the following except

A)brand communications
B)vendor
C)event marketing/management
D)marketing operations

Question 19

To be effective,networking should be done face-to-face.

Question 20

The primary entry-level opportunity in many sports organizations is in

A)event management
B)ticket sales
C)customer service
D)sponsorship sales

Question 21

Lindsey is innovative,energetic,self-motivated,poised,and an excellent negotiator.She has personal characteristics that qualify her for a position in

A)customer service
B)sponsorship sales
C)ticket sales
D)marketing operations

Question 22

Molly works in fan relations for a local professional football team.Her responsibilities most likely include the following except

A)answering questions from fans
B)responding to customers' complaints and problems
C)looking for fans that are good prospects for season ticket packages
D)answering customer questions by email or telephone

Question 23

Event marketing/management responsibilities include the following except

A)developing marketing campaigns for events
B)creating experiential activities for fans
C)assisting sponsors with experiential activation plans
D)managing events,contests,and experiential activities both on-field and off-field

Question 24

Shane is outgoing and has good communication skills.He also learned to be a good negotiator in his last job.Shane would be well-suited for a ________ position in a sports organization.

A)sponsorship sales
B)ticket sales
C)customer service
D)brand communications

Question 25

Customer service jobs focus heavily on

A)acquiring new customers
B)retaining customers
C)prospecting for customers
D)developing customer loyalty

Question 26

For outbound ticket sales,most contact with customers occurs

A)through the Internet
B)via telephone
C)in person
D)through text messaging

Question 27

Differences between ticket sales jobs and sponsorship sales include the following except

A)price points between sponsorships and ticket sales can be drastic
B)selling cycles of sponsorships are much longer than ticket sales
C)prices and benefits are fixed in ticket sales but flexible for sponsorships
D)ticket sales deal exclusively with individuals while sponsorships involve management teams

Question 28

Paige,a recent college graduate with very little experience in the sports industry,is extroverted,comfortable in social settings,articulate,and solution-oriented.According to the text,Paige's characteristics are most likely suitable for a position in

A)event management
B)brand communications
C)ticket sales
D)marketing operations

Question 29

As new communication channels have emerged,many sports properties have hired individuals to handle

A)media relations
B)online sponsorship sales
C)social media and text messaging
D)email and Internet marketing

Question 30

Which of the following traits is most likely the least important for a position as a ticket sales account executive?

A)extroverted
B)articulate
C)innovative
D)goal-oriented

Question 31

Types of marketing careers in the sports industry include the following except

A)accounting
B)ticket sales
C)customer service
D)sponsorship

Question 32

The selling role in which a salesperson handles inbound inquires and orders for tickets is

A)order getting
B)ticket management
C)ticket distribution
D)order taking

Question 33

Skills needed for event marketing/management are

A)knowledge of ADA to ensure event compliance
B)creativity in developing events and organizational skills to implement ideas
C)technical skills to handle website event management
D)persuasive skills to sell clients and managers on experiential event ideas

Question 34

Ticket sales jobs focus heavily on

A)acquiring new customers
B)retaining customers
C)prospecting for customers
D)developing customer loyalty

Question 35

Because of emerging technologies,positions that sports properties are adding in the area of marketing operations are

A)interactive marketing and digital marketing
B)website development and text messaging
C)social media monitoring and analysis
D)customer relationship management (CRM)and database marketing

Question 36

Personal characteristics that are needed for a position as director of corporate sales include the following except

A)innovative
B)detail-oriented
C)energetic
D)self-motivated

Question 37

Under the category of brand communications are jobs related to the following except

A)advertising
B)public relations
C)customer service
D)community relations

Question 38

The selling role in which a salesperson initiates contact with prospects or current customers to persuade them to purchase tickets is

A)order getting
B)ticket management
C)ticket distribution
D)order taking

Question 39

One of the responsibilities of a ticket sales account executive is to participate in networking events.A personal characteristic that fits with this responsibility is

A)exhibiting a strong work ethic
B)focusing on specific goals
C)developing creative solutions
D)feeling comfortable in social situations

Question 40

In the position of ________,an individual needs to proactively ensure the sports venue is prepared for fans and then manage fans' experiences to ensure customer satisfaction.

A)marketing operations
B)event marketing/management
C)facility management
D)services marketing

Question 41

Which of the following statements is most likely true about a valid internship?

A)The internship takes the place of a paid position at the organization.
B)The sports organization receives immediate benefits from the intern's work.
C)The work assigned to the intern is unfamiliar and unlike the student's coursework.
D)The focus of the internship is on training the student.

Question 42

According to the North America Society of Sports Management,more than ________ higher education institutions in the United States have sport management degree programs.

A)100
B)300
C)600
D)1,000

Question 43

Katelyn knows networking is important for a career in sports marketing.A good starting place for her to network with business professionals is to

A)research their backgrounds
B)volunteer at college sports competitions
C)attend sporting events in the community
D)post a resume on LinkedIn

Question 44

Ways to gain experience for a career in sports marketing include the following except

A)education
B)internship
C)volunteerism
D)sports participation

Question 45

Of the following sports marketing group on LinkedIn,the largest is

A)Sports Industry Network
B)Sports Marketing Executives Network
C)Mentoring Future Sports Business Stars
D)Sports Marketing and PR Pros

Question 46

The sports marketing group on LinkedIn with a focus on helping college students and young professionals make a place in the sports industry by providing career advice and ideas is

A)Sports Industry Network
B)Sports Marketing Executives Network
C)Mentoring Future Sports Business Stars
D)Sports Marketing and PR Pros

Question 47

Which of the following is least likely a responsibility of a retail manager with a sports property?

A)merchandise planning
B)budget preparation
C)attendance data analysis
D)sales force supervision

Question 48

Advantages of using LinkedIn for networking with sports professionals include the following except

A)meeting people face-to-face
B)making connections with sports professionals
C)learning about job opportunities
D)identifying people with similar interests

Question 49

A primary skill needed for a business analyst within marketing operations responsible for providing information about season ticket holders,multi-game ticket package purchases,and fans in general from data collected is

A)communication skills
B)creative problem solving
C)passion for people
D)innovative,entrepreneurial spirit

Question 50

The criteria to evaluate the worth and appropriateness of a sports marketing internship includes the following except

A)the internship provides training that is an extension of a student's college coursework
B)the internship provides experience that is beneficial to the intern
C)the intern works under a supervisor or supervisors
D)the intern takes the place of a paid employee so actual work experience can be gained

Question 51

Sports properties are using CRM for the following except

A)surveying opinions and levels of fan satisfaction
B)segmenting customers
C)tracking marketing campaign performance
D)identifying revenue generation opportunities

Question 52

The characteristics of a brand are highly relevant to developing a personal brand.These characteristics include the following except

A)image
B)loyalty
C)promise
D)identity

Question 53

Typical tasks at sporting events that utilize volunteers include the following except

A)supervising parking
B)registering individuals for events
C)staffing exhibits or displays
D)supervising food service operation

Question 54

Effective networking is

A)collecting business cards of sports professionals
B)developing relationships with professionals
C)adding sports and business professionals to a person's contact list
D)building a network of professionals through LinkedIn or other social media sites

Question 55

To maximize networking effectiveness at career fairs,students should do the following except

A)research organizations that will be at the career fair
B)interact with organizations at the fair,showing knowledge about them
C)collect business cards from business professionals at the fair
D)talk to representatives of the organizations to learn additional information about the company

Question 56

The social networking site that holds the greatest potential for networking is

A)Facebook
B)Twitter
C)Sportsworld
D)LinkedIn

Question 57

Peter is a self-starter,has a strong work ethic,has an analytical mind,is good at solving problems,and has the ability to work independently as well as with a team.He has personal characteristics that qualify him for a position in

A)customer service
B)brand communications
C)ticket sales
D)marketing operations

Question 58

If an internship is not available for a student,an excellent alternative would be

A)monitoring the sports networks for trends
B)volunteering at a sporting event
C)networking with executives of sports organizations
D)taking classes in sports marketing

Question 59

In terms of gaining experience for a career in marketing,________ lays a foundation of knowledge and represents the credentials that an individual needs.

A)education
B)internship
C)volunteerism
D)work experience