Deck 19: Communicating the Research Results

Question 1

The Executive Summary of a research report should summarize every statistical finding
of the project.

Answer 1

False

Question 2

Which component of the research report should state how the research was done and why
It was done in that way?

A)Background
B)Table of contents
C)Appendix
D)Executive summary
E)Methodology

Answer 2

E

Question 3

The Executive summary of a research report should contain all of the following
EXCEPT:

A)what the research found.
B)what the data mean.
C)detailed statistical procedures.
D)what action should be taken.
E)key findings.

Answer 3

C

Question 4

Which of the following dominates the market in terms of creating the format and
Preparation of marketing research reports?

A)SPSS
B)Microsoft's Word
C)SAS
D)Microsoft's Excel
E)Microsoft's PowerPoint

Question 5

All of the following should be included on the title page of a research report EXCEPT:

A)the name of the project.
B)the name of the client organization.
C)the name of the research firm.
D)the date of the report.
E)the executive summary.

Question 6

In a research report,the conclusions are derived by what process?

A)Recommendations
B)Induction
C)Chi-square analysis
D)Deduction
E)Statistical analysis

Question 7

An effective presentation of the research report should be tailored to the audience that
receives the report.

Question 8

In a research report,the generalizations that answer the questions raised by the research
Objectives are called the ________________ .

A)preface.
B)appendix.
C)conclusions.
D)background.
E)findings.

Question 9

Which component of the research report should state the goal of the research and the
Decisions that need to be made?

A)Background
B)Table of contents
C)Appendix
D)Executive summary
E)Title page

Question 10

The design and execution of a research project should be based on the objectives for the
study.

Question 11

In which section of a research report should the survey questionnaire be included?

A)Background
B)Table of contents
C)Appendix
D)Executive summary
E)Title page

Question 12

All research reports should include recommendations from the researcher.

Question 13

In a research report,the recommendations are derived by the process of induction.

Question 14

Which of the following components of a research report should contain the major
Sections of the report along with their page numbers in the report?

A)Background
B)Table of contents
C)Appendix
D)Executive summary
E)Title page

Question 15

Typically,which of the components of the research report is the most difficult to write?

A)Background
B)Table of contents
C)Appendix
D)Executive summary
E)Title page

Question 16

Typically,all of the following should appear in an Appendix of a research report
EXCEPT:

A)detailed explanations of the statistical procedures.
B)a copy of the questionnaire.
C)a set of cross-tabulations for every item in the survey.
D)the findings.
E)detailed research procedures on special research techniques.

Question 17

The recommendations included in a research report are created by what type of process?

A)ANOVA
B)Induction
C)Chi-square analysis
D)Deduction
E)Statistical analysis

Question 18

All of the following should be included in the methodology section of a research report
EXCEPT:

A)detailed information on the statistical procedures.
B)how the sample was selected.
C)the number of people interviewed.
D)how people were surveyed.
E)why these people were interviewed.

Question 19

For a researcher writing her first research report,typically the most difficult section to
Write is:

A)the background.
B)the interpretation of the findings to obtain conclusions and recommendations.
C)the Appendices.
D)the executive summary.
E)the methodology.

Question 20

Typically,which section of a research report contains the most pages?

A)Background
B)Table of contents
C)Appendix
D)Executive summary
E)Findings